The ET project

Wayne Brown
The ET project

The ET project is produced to support executive talent around the world, by bringing you conversations with leading experts covering the latest industry news, and development topics, while offering guidance along the way. It will be a portal for our talent community - TEAM ET, to ask questions and share their own stories.

  1. HÁ 3 DIAS

    The Genius Marketer Who Landed Jerry Seinfeld: Insights You Need to Hear

    Today we're heading home literally within Stone throw of our place on the Gold Coast in Australia, and chatting with an extraordinary individual, a man who is an international marketing enigma. Today we have the pleasure of speaking with and learning from Mr. John Dwyer. John is a direct response customer attraction expert who thinks way outside the box. His marketing consultancy business is called The Institute of WOW. And John's mantra is that one's marketing needs to wow prospects. He's also the guy who shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of retirement to be the spokesperson for an Australian banking institution. Jerry headed up a free vacation campaign, which broke home loan lending records and remains folklore in the global banking industry. John helps business owners understand how to exploit platforms such as Facebook, Instagram, YouTube, and LinkedIn by implementing incentive-based marketing offers that can be targeted specifically to certain audiences. His client list reads like a who's who of business and includes the likes of Rupert Murdoch's News Limited, 7-Eleven, Westfield Shopping Centers, Walt Disney, KFC, and BP, just to name a few. And his skills have been used by these companies because they acknowledge he is the master of creating incentives at work. Visit the C4C website to gain full access to the transcript, show notes, and guest links. Coaching 4 Companies

    45min
  2. 19 DE DEZ.

    Demystifying AI: Insights for Business Leaders from "AI 4 CEOs"

    Today we're back in Melbourne, Australia, to have a conversation with our guest, Mr. Tony Gruebner, a seasoned executive with over 15 years of global leadership experience. Half of this time has been in C-level roles across fast-growing, competitive B2C industries. Most recently, he served as chief marketing officer at a leading global FinTech company, driving year-on-year customer acquisition growth. Tony has also played a pivotal role in the development of AI-powered customer engagement strategies, scaling international teams, and transforming organizations through data-driven decision-making. As the author of AI for CEOs, Tony combines his deep expertise in analytics, AI, and digital transformation to simplify complex concepts for senior decision-makers. His insights empower leaders to harness AI's potential to enhance customer experiences, improve efficiency, and drive sustainable growth with a proven track record of working alongside boards, global organizations, and elite teams. Tony is here to share actionable advice on navigating the rapidly evolving AI landscape. So team, in this episode today, we are delving into Tony's new book and discussing some of the essentials that all leaders need to be aware of as we find ourselves plowing ever deeper into automation, robotics, AI, and the whole digital space. It's a great conversation and one that any leader who has ever found themselves confused or overwhelmed on this relatively new journey will take an enormous amount away from. We hope you enjoy it. Visit the C4C website to gain full access to the transcript, show notes, and guest links. Coaching 4 Companies

    49min
  3. 16 DE DEZ.

    How Leaders Can Align Financial Success With Social Impact

    Today we're heading back to Melbourne, Australia, and meeting up with our guest, Ms. Bessi Graham, and chatting with her about a subject she's more than just passionate about; she's invested in. With nearly 25 years of experience working with business owners, governments, and large funding bodies to merge money and meaning, Bessi's experience spans from the grassroots of sitting in the dirt, working with business owners across the Pacific Islands, through to the United Nations in Geneva. This has given her an unparalleled perspective as an entrepreneur, business owner, angel, venture capitalist, impact investor, philanthropist, coach, and advisor. Bessi has done everything. From being a decision maker on Grant and Investment Committees, driving over $1 billion of capital into small and medium-sized businesses, to using her own capital for grants to dozens of organizations and investing directly with both debt and equity in 42 businesses.   Bessi has been engaged by governments and leading financial institutions to design capacity-building funds, servicing multiple countries to build investment readiness in businesses in emerging and established economies. And setting up and being the cornerstone investor in the first impact investment fund focused on the Pacific. Much of our conversation will be centered around impact investing and the term that I've come to understand more fully, blended value. With investors and businesses alike, turning their money, as well as attention, to this concept of finding the right formula to drive financial results while doing business in ways that benefit society. This is a hot topic that needs our focus as well. So please get yourself ready as we embark on this journey of discovery together. Visit the C4C website to gain full access to the transcript, show notes, and guest links. Coaching 4 Companies

    44min
  4. 2 DE DEZ.

    Unpacking Gender Gaps and Advocating For Change: A Story of Courage

    Today we're off to somewhere special, to a city called Lausanne, located on the northern shore of Lake Geneva in Switzerland, to chat with our guest, Ms. Kanchan Chanana. Kanchan describes herself as an observer, curious and a striving human who's actively broken given norms, rules and excuses for the past two decades to unlock the other side of being. She's a first-generation professional in STEM and management. However, growing up came with considerable challenges from the many norms, beliefs, and rules that she felt suffocated by. Mentions of money, for example, were simply out of the question. Her academic journey proved adventurous, starting in an all-girls government school and deciding to pursue mechanical engineering, where she was the only girl in a class of 50. Her professional career started in a male-dominated world of automotive procurement. She became the youngest buyer responsible for managing spending of more than $100 million, and this role enabled her to oversee successful and complex negotiations with top suppliers and to understand the link between money and authority. Three years later, she went on to pursue management studies in India and the United States and then joined a leading consulting firm where she worked in the US, Southeast Asia, and India, solving complex business problems for large multinational organizations. This role further expanded her understanding of money, authority, and decision-making. Some six years later, she joined the strategy function of a Global 500 corporation and found numerous systemic gaps leading to leakages in women's payslips every month, every year. This inspired her to speak up for equal pay for women at her workplace, which led to serial abuse behaviors, exclusion, non-transparency, baits, bribery, threats, and eventually a non-mutual separation. Kanchan's journey has revealed visible and invisible challenges to achieving equal and fair pay for women. She notes that in Switzerland alone, the women's pay gap amounts to more than $45 billion annually. Kanchan's story is to enable, educate, and engage women on the taboo topic of unfair pay. Team, I truly hope you're fully prepared for the conversation ahead and ready to practice some active listening because there's a powerful message that awaits all of us as listeners. Visit our website to access the full transcript, show notes and guest links. Coaching4 Companies

    43min
  5. 25 DE NOV.

    Redefining Business Success: How Purpose Meets Profit for Lasting Impact

    Today we're heading to Manhattan Beach, Los Angeles to chat with Mr. Chase Friedman. Chase is a brand strategist, coach and founder of Vanquish Media Group, a boutique digital media collective that collaborates with world-renowned brands, thought leaders, and digital influencers by championing premium branded content, digital storytelling, and integrated marketing strategies. Spanning multiple platforms and genres, including entertainment, lifestyle, and education, Vanquish has launched over 100 branded content campaigns, generating over 50 million in e-commerce revenue. But it hasn't always been this way. Chase moved to Los Angeles from South Florida some 14 years ago to pursue a career in filmmaking and found himself rising through the ranks from lowly production assistant to independent director-producer and everything in between. During his de facto film school, he gained exposure to every aspect of the production process from prep to post, and he fell in love with storytelling and the creative process.  After several years of wavering between starving artist and fledgling commercial director, Chase went corporate for the first and last time. Fast forward to today and Chase still believes telling stories is in his DNA, albeit now that stories relate to brands, products, entertainment and services.  Team, in this episode, you'll learn about conscious capitalism where passion, purpose and clarity take center stage, and the aim is to do good and do well in the process. Visit our website to access the full transcript, guest links, and show notes - Coaching 4 Companies

    39min
  6. 20 DE NOV.

    Cultivating Powerful Lasting Connections Through Unbreakable Alliances

    Today we're back in the USA and the city of Fredericksburg, Virginia to speak with our guests and my good friend, Mr. Robin Dreeke. Robin is a unique character for many reasons, not the least for his career, and you'll hear us speaking extensively about this during our conversation, but as a spoiler alert, Robin has gone from recruiting spies for the FBI to recruiting unbreakable alliances in business. He is a human behavior expert, best-selling author, professional speaker, and podcast host. Starting as a Marine Corps officer and now retired FBI Special Agent, he served as chief of the counterintelligence behavioral analysis program, where honed skills in recruiting spies in behavioral assessment. Serving in New York City, as well as Norfolk, Quantico, and Fredericksburg, Virginia, Robin received advanced training, as well as experience in the area of social psychology and the practical application of the science behind relationship development and trust, ultimately leading to the FBI's elite behavioral analysis program. Today, Robin has translated his expertise into his unique interpersonal communication strategies that focus on recruiting allies in business. Since 2010, he's been working with executives, corporations, entrepreneurs, the military, and law enforcement to help them forge trust, solve challenges and lead. Robin's people formula has helped countless individuals as well as teams achieve quick measurable results and maximum success. Whether you're a newly promoted leader, executive, sales team member, or customer relationship specialist, Robbin's proven strategies will help you excel. Visit our website to access and download the full transcript, show notes and guest links - Coaching 4 Companies

    49min
  7. 18 DE NOV.

    Future of Work: Elevating Team Dynamics and Maximizing Remote Performance

    Today we're heading to a new location for me, at least, Tel Aviv Israel, and meeting up with Team Architect and aidra.ai founder and CEO, Ms. Daria Rudnik. Daria is a fellow systemic team coach, having studied together under the guidance of professors Peter Hawkins and David Clutterbuck. Today, Daria helps ambitious leaders scale their impact by elevating their teams. She does this through team and leadership coaching, organizational consulting, assessment, and her AI assistant. Through her 15-year career, Daria has helped leaders create high performing work cultures for more than 5000 people, ranging from fast-growing startups to Fortune 500 companies. Here are three examples of results Daria has helped to shape. First, a B2G tech startup established a high-performing distributed sales team across multiple countries and integrated a new CEO, leading to increased sales and a more cohesive team. Second, a telecom company accomplished a growth multiple of four without expanding its headcount by restructuring organizational processes and bolstering team communication and collaboration. And then finally, a hardware company successfully transitioned to become a market leader in the retail tech space by redesigning its organizational processes and providing leadership coaching for its tech executives. In our conversation, Daria supports us in addressing the question of what makes a high performance, value-creating remote team and unlocks the power of several tools that she integrates into her own process. Daria and I see a future of team empowerment at the core of successful company strategies.  Visit our website to access the full transcript, guest links and episode notes - Coaching 4 Companies

    38min

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Sobre

The ET project is produced to support executive talent around the world, by bringing you conversations with leading experts covering the latest industry news, and development topics, while offering guidance along the way. It will be a portal for our talent community - TEAM ET, to ask questions and share their own stories.

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