24 min
Denim Wars | From Freak to Chic Business Wars
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- Management
It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco.
But keeping up with the ever-shifting tides of fashion is harder than it looks and soon Europe will be taking jeans onto an unfamiliar battleground: the catwalk.
Listen ad-free on Wondery+ here
Support us by supporting our sponsors!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco.
But keeping up with the ever-shifting tides of fashion is harder than it looks and soon Europe will be taking jeans onto an unfamiliar battleground: the catwalk.
Listen ad-free on Wondery+ here
Support us by supporting our sponsors!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
24 min