Dental Marketing Goat

Gary Bird
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you're a solo practitioner or part of a larger group, we'll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business. 

  1. 9H AGO

    #261 We Changed ONE Thing and Growth Happened!

    Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4tmFXwQ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4tjNlsC ➖➖➖➖ Most dentists don’t realize their marketing is losing money because of one small mistake in their offer. In this episode, Gary Bird breaks down a real SMC case study in which a simple $50 pricing change turned a campaign from -42% ROI to nearly 200%. You’ll learn how to fix your dental marketing by adjusting your offer, improving targeting, and lowering cost per patient without changing your ads or budget. This is the exact system used across hundreds of practices to drive real new patient growth and profitability. Subscribe for more real-world strategies that help dentists grow faster. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4tkHRxV Personal: https://bit.ly/4cjS1sY Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4s6Lzdm ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. 🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4tkHRxV  🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    6 min

  2. 2D AGO

    #260 Out of Network on the Phone: The Script that Converts

    Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4tmFXwQ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4tjNlsC ➖➖➖➖ Most dentists don’t realize they’re losing up to 100% of out-of-network patients before they ever step into the office.  In this episode, Gary Bird breaks down the exact phone conversion system your front desk needs to handle out-of-network calls the right way. You’ll learn the scripting framework that builds trust, how to position your practice without losing patients, and the internal systems that make OON cases easy to say yes to. This is real dental marketing and practice management from SMC, backed by data from over 1,195 practices. If you want better phone conversion, stronger new patient growth, and a system your team actually believes in, this is the playbook. Subscribe for more real-world strategies that help dentists grow faster. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4tkHRxV Personal: https://bit.ly/4cjS1sY Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4s6Lzdm ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. 🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4tkHRxV  🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    5 min

  3. 5D AGO

    #259 This is What Separates $1.5M from $3M Dental Office

    Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4tmFXwQ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4tjNlsC ➖➖➖➖ Most dentists don’t realize they’re missing 35% of new patient calls and losing half of the rest on the phone. In this episode, Gary Bird breaks down the exact systems behind scaling from $1M to $3M, including phone conversion, time-to-appointment, cost per qualified lead, and the referral engine that drives real new patient growth. You’ll learn the tactical frameworks used across 400+ practices to fix missed calls, reduce no-shows, and increase case acceptance by 30%. This is real dental marketing and practice management data from SMC, not theory. Subscribe for more real-world strategies that help dentists grow faster. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4tkHRxV Personal: https://bit.ly/4cjS1sY Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4s6Lzdm ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. 🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4tkHRxV  🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    21 min

  4. APR 15

    #258 Why Your Front Desk is Costing You $100k per Year

    Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4tmFXwQ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4tjNlsC ➖➖➖➖ Most dentists don’t realize their front desk is quietly costing them $100,000 a year in lost production.  In this episode, Gary Bird breaks down the simple math behind missed calls and low phone conversion and shows how to turn 35 new patients into 75 using proven systems. You’ll learn the exact phone scripts, scheduling approach, and AI strategies that boost conversion rates to 70–80%. Backed by real data from SMC and over 1,195 practices, this is a must-watch for anyone serious about dental marketing, new patient growth, and practice management. Subscribe for more no-fluff strategies to grow your practice faster. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4tkHRxV Personal: https://bit.ly/4cjS1sY Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4s6Lzdm ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. 🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4tkHRxV  🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    10 min

  5. APR 10

    #257 Step-by-Step to Double Your New Patients in 90 Days

    Send us Fan Mail 📥Case Study Offer – Double NP in 90 Days (5 practices): https://hubs.la/Q0433ZnN0 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4tmFXwQ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4tjNlsC ➖➖➖➖ Most dental practices are losing up to 90% of new patient opportunities without realizing it. In this episode, Gary Bird from SMC breaks down the exact 5-step system that took a practice from 15–25 to 50–75 new patients in just 90 days. You’ll learn how to fix phone conversion, eliminate unqualified leads, increase Google reviews, boost referrals, and implement a case acceptance system that drives real growth. This is real dental marketing data from working with over 1,195 practices, no fluff, just what actually works for new patient growth, practice management, and fee-for-service scaling. Subscribe for more real-world strategies that help dentists grow faster. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4tkHRxV Personal: https://bit.ly/4cjS1sY Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4s6Lzdm ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. 🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4tkHRxV  🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    33 min

  6. APR 8

    #256 Dental Marketing is a Scam!

    Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/4tmFXwQ 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4tjNlsC ➖➖➖➖ Most dentists think marketing is the problem after failing with 10 different companies. In this episode, Gary Bird breaks down why dental marketing fails and the exact framework you need to fix it. You’ll learn the Three M’s system used by SMC to drive real new patient growth, including market analysis, marketing alignment, and team accountability in your practice management. This is based on real-world data from hundreds of practices, not theory. If your dental startup, DSO, or fee-for-service practice isn’t growing, this is the missing piece. Subscribe for more real-world strategies that help dentists grow faster. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4tkHRxV Personal: https://bit.ly/4cjS1sY Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://bit.ly/4s6Lzdm ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. 🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4tkHRxV  🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    4 min

  7. APR 7

    #255 The 3 M's of Dental Growth

    Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ In this episode, Gary Bird breaks down the 3 M’s of dental practice growth: Market, Marketing, and Management, and why most dentists fail to align them. If your dental marketing isn’t working, your new patient flow is inconsistent, or your practice isn’t growing, this framework will show you exactly what’s missing. Learn how to analyze your local dental market, align your marketing strategy, and improve key metrics like call conversion, scheduling, and case acceptance. Gary explains why even the best Google ads and dental marketing campaigns fail without proper management systems in place. This episode is essential for dentists looking to increase new patients, improve dental practice management, and scale production consistently. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. 🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4jFhb5T 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    6 min

  8. APR 6

    #254 Decision Making Framework When Dropping Dental Insurance

    Send us Fan Mail 🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ In this episode, Gary Bird and Dr. Jancy Parkerson discuss dental practice growth strategy, dropping dental insurance plans, how insurance changes impact dental practice revenue, and how to adjust marketing, KPIs, and production goals after losing patients due to insurance network changes. They cover dental practice management, increasing new patients, improving case acceptance, tracking dental practice KPIs, internal marketing strategies, and leadership strategies for setting realistic goals and maintaining team morale. This episode is essential for dentists, practice owners, and dental practice managers looking to grow a dental practice, drop PPO insurance, increase production, and build a fee-for-service dental practice. Connect with our Guest Here ⤵️ Website: https://chattanoogadentalarts.com/ Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want the strategies we talk about delivered to your inbox? Subscribe to Dental Marketing Digest: https://hubs.la/Q0436vZG0 ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. 🚀 Want to see how SMC can help you grow? 📱 Book a call here:➡️ https://bit.ly/4jFhb5T 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    23 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you're a solo practitioner or part of a larger group, we'll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business. 

Information

  • Creator
    Gary Bird
  • Years Active
    2023 - 2026
  • Episodes
    264
  • Rating
    Clean
  • Copyright
    © 2026 Dental Marketing Goat
  • Show Website
    Dental Marketing Goat

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