14 episodes

We interview AI product & industry leaders to help product teams build better AI product & how to best leverage the tech themselves. Hosted by AI product discovery & strategy consultants Brittany Hobbs & Arpy Dragffy Guerrero. Our focus is on strategy, design, research, and pinpointing the right use case.

To get show notes, resources, and additional strategy content subscribe to https://designofai.substack.com

Show is brought to you by PH1 Research, who turn business questions into product decisions https://ph1.ca

Design of AI: Podcast for Product Teams Design of AI

    • Technology
    • 5.0 • 1 Rating

We interview AI product & industry leaders to help product teams build better AI product & how to best leverage the tech themselves. Hosted by AI product discovery & strategy consultants Brittany Hobbs & Arpy Dragffy Guerrero. Our focus is on strategy, design, research, and pinpointing the right use case.

To get show notes, resources, and additional strategy content subscribe to https://designofai.substack.com

Show is brought to you by PH1 Research, who turn business questions into product decisions https://ph1.ca

    Researching & building responsible AI within tech’s biggest platforms [Jess Holbrook, Head of UX Research Microsoft AI]

    Researching & building responsible AI within tech’s biggest platforms [Jess Holbrook, Head of UX Research Microsoft AI]

    What is the path to building responsible AI products? We have a special guest: Jess Holbrook, the Head of UX Research for Microsoft AI.

    We discuss:

    ‣ Responsible AI: What it is and how orgs need a clear vision for it

    ‣ Data transparency: Ensuring you are communicating appropriately

    ‣ Becoming one of Google’s first user researchers working on machine learning

    ‣ Philosophical differences to user research at Google, Meta, and Amazon

    ‣ Bridging academic research and the practical development of AI products

    ‣ The paradigm shift that big tech is expecting AI to deliver

    ‣ Why the last thing you should want is a user over-trusting your product

    As one of the first user researchers working on AI products, Jess offers a deep and informed perspective on the challenges and opportunities of working with this new technology. He challenges organizations to build values into their products, unwaveringly and without vagueness. 

    Jess Holbrook is the Head of UX Research for Microsoft AI. Prior to that he was Director of UX Research for Generative AI and Responsible AI at Meta. He got his start in human-AI research about 10 years ago at Google where he was a founder and lead of Google’s People + AI Research group (PAIR). Prior to joining Google, he was a UX Researcher at Amazon and Microsoft. He received his Ph.D in Psychology from the University of Oregon and a B.S. in Psychology from the University of Washington



    https://linkedin.com/in/jessholbrook/https://x.com/jessscon











    Please subscribe to: Design of AI: The podcast for product teams, on Spotify, Apple podcasts, Youtube, substack. We interview leaders and practitioners at the forefront of AI to help product teams navigate where and how to leverage AI.

    Have questions? Join the conversation in our LinkedIn community: https://www.linkedin.com/company/designofai/


    Hosted by:
    Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/
    Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/


    This Design of AI episode is brought to you by PH1: A research & strategy consultancy that helps clients build AI products that customers want
    https://ph1.ca

    • 1 hr
    Unlocking AI product success: Coaching teams to navigate uncertainty & design risks [Scott Jenson ex-Apple, Google]

    Unlocking AI product success: Coaching teams to navigate uncertainty & design risks [Scott Jenson ex-Apple, Google]

    AI is changing the role of the designer and shifting how product teams succeed. We have a special guest: Scott Jenson, formerly from Apple, Google, and Frog Design.

    We discuss:


    Why designers feel like their entire job will go away


    What advice he offers to the teams and individuals he coaches


    How AI is over--hyped and where it will have impact


    Lessons from working at the forefront of mobile technology


    Why Google, Apple, Meta, Microsoft are all racing to get there first


    Recommendations to build successful products today



    This conversation is more of a coaching session for the designers, researchers, and product teams trying to navigate this time of great change.We try and cut through the hype to distill out key lessons that will help you all in your careers.

    Scott Jenson has worked in user interface design and strategic planning for over 30 years. The first member of the System Software Human Interface group at Apple in the late 80s, working on System 7, the Apple Human Interface guidelines and the Newton digital assistant. After Apple, was a freelance design consultant, doing work for Netscape, Mayo Clinic, American Express, and several web startups. Then director of product design for Symbian, then managed Mobile UI design at Google for 6 years. Left to become creative director at frog design for 2 years but returned to Google to explore advanced UX concepts for IoT and Android at Google. 35+ patents.  https://www.linkedin.com/in/scottjenson/

    Please subscribe to: Design of AI: The podcast for product teams, on Spotify, Apple podcasts, Youtube, substack. We interview leaders and practitioners at the forefront of AI to help product teams navigate where and how to leverage AI.

    Have questions? Join the conversation in our LinkedIn community: https://www.linkedin.com/company/designofai/



    Hosted by:

    Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/

    Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/



    This Design of AI episode is brought to you by PH1: A research & strategy consultancy that helps clients build AI products that customers want

    https://ph1.ca

    • 56 min
    Content design: How creatives are leveraging prompt engineering to innovate ecommerce platforms & improve brand-building [Trisha Causley, Shopify]

    Content design: How creatives are leveraging prompt engineering to innovate ecommerce platforms & improve brand-building [Trisha Causley, Shopify]

    This conversation is a deep case study into what the capabilities of the technology are today and how product teams must leverage both creative experts and these emerging technologies, side-by-side. Our guest is Trisha Causley from Shopify.

    Topics we discuss:

    ▪ Why Trisha went from an AI skeptic to a champion

    ▪ What types of creative tasks GenAI is best at

    ▪ Tactical lessons for leveraging GenAI across product experiences

    ▪ Why prompt engineering must become part of your toolkit

    ▪ Shopify’s plan to leverage GenAI to scale & personalize brand-building

    ▪ Why GenAI enhances the role of creatives by expanding what you do

    Trisha Causley is a Senior Staff Content Designer at Shopify in Toronto, Canada, where she works on AI-powered product features. She previously worked with IBM and on the Watson team. https://www.linkedin.com/in/tcausley/

    Have questions? Join the conversation in our LinkedIn community: https://www.linkedin.com/company/designofai/

    Subscribe to the Design of AI podcast for more in-depth resources for product teams.

    Hosted by:

    Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/

    Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/

    • 45 min
    Innovation lessons for brands and product teams investing into AI [Design of AI podcast]

    Innovation lessons for brands and product teams investing into AI [Design of AI podcast]

    Why are brands investing into AI? How can they succeed? What can we learn from how experts in the field of innovation lead transformation projects? Where will AI actually deliver impact in the near term? Joining us is Nick Sherrard, who is involved in digital innovation conversations across Fortune 500, government, and startups.

    He is a co-founder of Label Sessions, the global innovation expert network, and Label Ventures, the venture studio. He is also a board member at Substrakt, the digital agency, and Collective art gallery in Edinburgh. Nick is often said to be the only person to have run an innovation lab inside a bank, a government department, a big 4 consultancy and a circus. His approach to making change happen in organisations fuses his more classic brand and product development background, with the devising mindset of arts producer. Nick advises boards and entrepreneurs globally.

    Add him on LinkedIn: https://www.linkedin.com/in/goodideas/

    In this episode we cover:

    ▸ Top-down and bottom-up approaches to leading AI projects

    ▸ History of art and innovation is the history of rejection

    ▸ Leaders of AI projects often don’t anticipate what’s needed

    ▸ The problem with design thinking when building AI products

    ▸ How the creative & consulting worlds are enhanced by AI

    ▸ Use cases where AI will have impact

    Subscribe to the Design of AI podcast for more in-depth resources for product teams.

    For show notes, product resources, insights, and strategies, please subscribe to our newsletter: https://designofai.substack.com

    • 53 min
    AI is disrupting the design & product delivery process [Lessons for startups, enterprise & UX]

    AI is disrupting the design & product delivery process [Lessons for startups, enterprise & UX]

    Building products with GenAI brings powerful new capabilities but also a whole new set of uncertainties. Teams can't rely on best practices because the technology is changing so quickly and users are cautiously adopting change. Designing and shipping products can no longer be thought about as a linear process.

    Alexandra Holness, Senior Lead Product Designer at Klaviyo, joins to share lessons, cautions, and a path forward to help product teams build AI products that customers want. She sees that successful product teams will depend on designer, data scientists, engineers working more closely than ever because it is very hard to predict how customers will use models until you've shipped them.

    Have questions? Join the conversation https://www.linkedin.com/company/designofai/

    Subscribe to the Design of AI podcast for more in-depth resources for product teams.

    For show notes, product resources, insights, and strategies, please subscribe to our newsletter: https://designofai.substack.com

    • 48 min
    AI can innovate behavior change strategies & transform personalization [Design of AI w/ Amy Bucher]

    AI can innovate behavior change strategies & transform personalization [Design of AI w/ Amy Bucher]

    Tech has been promising personalized experiences for a decade. Now GenAI can finally deliver on that. Amy Bucher Ph.D joins us to discuss how she leverages AI for behavior change and the technology’s potential for delivering meaningful outcomes. We go into how product teams should leverage AI for best results and the types of outcomes you should design for. 

    Dr. Amy Bucher is the Chief Behavioral Officer at Lirio where she leads the behavioral design of their AI products for healthcare. She authored Engaged: Designing for Behavior Change, which was widely used by product and marketing teams.

    Have questions? Join the conversation https://www.linkedin.com/company/designofai/

    Subscribe to the Design of AI podcast for more in-depth resources for product teams.

    For show notes, product resources, insights, and strategies, please subscribe to our newsletter: designofai.substack.com

    • 56 min

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