12 episodes

We interview AI product & industry leaders to help product teams build better AI product & how to best leverage the tech themselves. Hosted by AI product discovery & strategy consultants Brittany Hobbs & Arpy Dragffy Guerrero. Our focus is on strategy, design, research, and pinpointing the right use case.

To get show notes, resources, and additional strategy content subscribe to https://designofai.substack.com

Show is brought to you by PH1 Research, who turn business questions into product decisions https://ph1.ca

Design of AI: Podcast for Product Teams Design of AI

    • Technology
    • 5.0 • 1 Rating

We interview AI product & industry leaders to help product teams build better AI product & how to best leverage the tech themselves. Hosted by AI product discovery & strategy consultants Brittany Hobbs & Arpy Dragffy Guerrero. Our focus is on strategy, design, research, and pinpointing the right use case.

To get show notes, resources, and additional strategy content subscribe to https://designofai.substack.com

Show is brought to you by PH1 Research, who turn business questions into product decisions https://ph1.ca

    Content design: How creatives are leveraging prompt engineering to innovate ecommerce platforms & improve brand-building [Trisha Causley, Shopify]

    Content design: How creatives are leveraging prompt engineering to innovate ecommerce platforms & improve brand-building [Trisha Causley, Shopify]

    This conversation is a deep case study into what the capabilities of the technology are today and how product teams must leverage both creative experts and these emerging technologies, side-by-side. Our guest is Trisha Causley from Shopify.

    Topics we discuss:

    ▪ Why Trisha went from an AI skeptic to a champion

    ▪ What types of creative tasks GenAI is best at

    ▪ Tactical lessons for leveraging GenAI across product experiences

    ▪ Why prompt engineering must become part of your toolkit

    ▪ Shopify’s plan to leverage GenAI to scale & personalize brand-building

    ▪ Why GenAI enhances the role of creatives by expanding what you do

    Trisha Causley is a Senior Staff Content Designer at Shopify in Toronto, Canada, where she works on AI-powered product features. She previously worked with IBM and on the Watson team. https://www.linkedin.com/in/tcausley/

    Have questions? Join the conversation in our LinkedIn community: https://www.linkedin.com/company/designofai/

    Subscribe to the Design of AI podcast for more in-depth resources for product teams.

    Hosted by:

    Brittany Hobbs https://www.linkedin.com/in/brittanyhobbs/

    Arpy Dragffy Guerrero https://www.linkedin.com/in/adragffy/




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    • 45 min
    Innovation lessons for brands and product teams investing into AI [Design of AI podcast]

    Innovation lessons for brands and product teams investing into AI [Design of AI podcast]

    Why are brands investing into AI? How can they succeed? What can we learn from how experts in the field of innovation lead transformation projects? Where will AI actually deliver impact in the near term? Joining us is Nick Sherrard, who is involved in digital innovation conversations across Fortune 500, government, and startups.

    He is a co-founder of Label Sessions, the global innovation expert network, and Label Ventures, the venture studio. He is also a board member at Substrakt, the digital agency, and Collective art gallery in Edinburgh. Nick is often said to be the only person to have run an innovation lab inside a bank, a government department, a big 4 consultancy and a circus. His approach to making change happen in organisations fuses his more classic brand and product development background, with the devising mindset of arts producer. Nick advises boards and entrepreneurs globally.

    Add him on LinkedIn: https://www.linkedin.com/in/goodideas/

    In this episode we cover:

    ▸ Top-down and bottom-up approaches to leading AI projects

    ▸ History of art and innovation is the history of rejection

    ▸ Leaders of AI projects often don’t anticipate what’s needed

    ▸ The problem with design thinking when building AI products

    ▸ How the creative & consulting worlds are enhanced by AI

    ▸ Use cases where AI will have impact

    Subscribe to the Design of AI podcast for more in-depth resources for product teams.

    For show notes, product resources, insights, and strategies, please subscribe to our newsletter: https://designofai.substack.com


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    • 53 min
    AI is disrupting the design & product delivery process [Lessons for startups, enterprise & UX]

    AI is disrupting the design & product delivery process [Lessons for startups, enterprise & UX]

    Building products with GenAI brings powerful new capabilities but also a whole new set of uncertainties. Teams can't rely on best practices because the technology is changing so quickly and users are cautiously adopting change. Designing and shipping products can no longer be thought about as a linear process.

    Alexandra Holness, Senior Lead Product Designer at Klaviyo, joins to share lessons, cautions, and a path forward to help product teams build AI products that customers want. She sees that successful product teams will depend on designer, data scientists, engineers working more closely than ever because it is very hard to predict how customers will use models until you've shipped them.

    Have questions? Join the conversation https://www.linkedin.com/company/designofai/

    Subscribe to the Design of AI podcast for more in-depth resources for product teams.

    For show notes, product resources, insights, and strategies, please subscribe to our newsletter: https://designofai.substack.com


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    • 48 min
    AI can innovate behavior change strategies & transform personalization [Design of AI w/ Amy Bucher]

    AI can innovate behavior change strategies & transform personalization [Design of AI w/ Amy Bucher]

    Tech has been promising personalized experiences for a decade. Now GenAI can finally deliver on that. Amy Bucher Ph.D joins us to discuss how she leverages AI for behavior change and the technology’s potential for delivering meaningful outcomes. We go into how product teams should leverage AI for best results and the types of outcomes you should design for. 

    Dr. Amy Bucher is the Chief Behavioral Officer at Lirio where she leads the behavioral design of their AI products for healthcare. She authored Engaged: Designing for Behavior Change, which was widely used by product and marketing teams.

    Have questions? Join the conversation https://www.linkedin.com/company/designofai/

    Subscribe to the Design of AI podcast for more in-depth resources for product teams.

    For show notes, product resources, insights, and strategies, please subscribe to our newsletter: designofai.substack.com




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    • 56 min
    Case studies: Leveraging AI to build conversational bots & analyze conversations [Design of AI podcast]

    Case studies: Leveraging AI to build conversational bots & analyze conversations [Design of AI podcast]

    How can AI make our workflows and products more effective? It’s a question every product team is asking itself as they decide to invest into developing or licensing products. Let’s learn from two building and leveraging AI today.

    Two case study presenters from the upcoming Rosenfeld Design with AI Conference (June 4 & 5) will be with us to detail out how they leveraged GenAI. Savannah Carlin, Staff Product Designer at Marqeta, will detail how to design conversational interactions with AI. Weidan Li, the Design Research Lead at SEEK.com, will outline AI’s performance in analyzing qualitative data.

    Design of AI, the podcast for product teams Hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Find us on LinkedIn https://www.linkedin.com/company/designofai/

    Subscribe on Spotify, Apple, YouTube for weekly interviews with leaders at the forefront of AI.

    And join our substack newsletter to get resources, insights, and strategies for product teams https://designofai.substack.com




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    • 53 min
    The secrets to researching potential emerging tech products

    The secrets to researching potential emerging tech products

    Building products using emerging technologies is more difficult. As we’re seeing with building AI products today, teams are often chasing which use case and customer profiles to focus on. It’s harder because the new technologies make us obsess over what’s possible rather than what people actually need. Dr. Llewyn Paine joins us to share lessons and strategies from her advising teams working on spatial computing, virtual reality, and robotics. Her expertise is helping teams make better product decisions through research. We’ll discuss how to identify your best potential customers and design higher-value products and services they’ll love to use.

    She is an innovation strategy consultant with nearly two decades of experience in emerging technologies, including mixed reality and AI at Microsoft, and experimental media for Disney. She has helped emerging technology teams launch flagship products and secure investments of over $300M.

    Go to designofai.substack.com to get additional resources.Read less


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    • 48 min

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