10 episodes

We interview AI product & industry leaders to help product teams build better AI product & how to best leverage the tech themselves. Hosted by AI product discovery & strategy consultants Brittany Hobbs & Arpy Dragffy Guerrero. Our focus is on strategy, design, research, and pinpointing the right use case.

To get show notes, resources, and additional strategy content subscribe to https://designofai.substack.com

Show is brought to you by PH1 Research, who turn business questions into product decisions https://ph1.ca

Design of AI: Podcast for Product Teams Design of AI

    • Technology
    • 5.0 • 1 Rating

We interview AI product & industry leaders to help product teams build better AI product & how to best leverage the tech themselves. Hosted by AI product discovery & strategy consultants Brittany Hobbs & Arpy Dragffy Guerrero. Our focus is on strategy, design, research, and pinpointing the right use case.

To get show notes, resources, and additional strategy content subscribe to https://designofai.substack.com

Show is brought to you by PH1 Research, who turn business questions into product decisions https://ph1.ca

    AI is disrupting the design & product delivery process [Lessons for startups, enterprise & UX]

    AI is disrupting the design & product delivery process [Lessons for startups, enterprise & UX]

    Building products with GenAI brings powerful new capabilities but also a whole new set of uncertainties. Teams can't rely on best practices because the technology is changing so quickly and users are cautiously adopting change. Designing and shipping products can no longer be thought about as a linear process.

    Alexandra Holness, Senior Lead Product Designer at Klaviyo, joins to share lessons, cautions, and a path forward to help product teams build AI products that customers want. She sees that successful product teams will depend on designer, data scientists, engineers working more closely than ever because it is very hard to predict how customers will use models until you've shipped them.

    Have questions? Join the conversation https://www.linkedin.com/company/designofai/

    Subscribe to the Design of AI podcast for more in-depth resources for product teams.

    For show notes, product resources, insights, and strategies, please subscribe to our newsletter: https://designofai.substack.com


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    • 48 min
    AI can innovate behavior change strategies & transform personalization [Design of AI w/ Amy Bucher]

    AI can innovate behavior change strategies & transform personalization [Design of AI w/ Amy Bucher]

    Tech has been promising personalized experiences for a decade. Now GenAI can finally deliver on that. Amy Bucher Ph.D joins us to discuss how she leverages AI for behavior change and the technology’s potential for delivering meaningful outcomes. We go into how product teams should leverage AI for best results and the types of outcomes you should design for. 

    Dr. Amy Bucher is the Chief Behavioral Officer at Lirio where she leads the behavioral design of their AI products for healthcare. She authored Engaged: Designing for Behavior Change, which was widely used by product and marketing teams.

    Have questions? Join the conversation https://www.linkedin.com/company/designofai/

    Subscribe to the Design of AI podcast for more in-depth resources for product teams.

    For show notes, product resources, insights, and strategies, please subscribe to our newsletter: designofai.substack.com




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    • 56 min
    Case studies: Leveraging AI to build conversational bots & analyze conversations [Design of AI podcast]

    Case studies: Leveraging AI to build conversational bots & analyze conversations [Design of AI podcast]

    How can AI make our workflows and products more effective? It’s a question every product team is asking itself as they decide to invest into developing or licensing products. Let’s learn from two building and leveraging AI today.

    Two case study presenters from the upcoming Rosenfeld Design with AI Conference (June 4 & 5) will be with us to detail out how they leveraged GenAI. Savannah Carlin, Staff Product Designer at Marqeta, will detail how to design conversational interactions with AI. Weidan Li, the Design Research Lead at SEEK.com, will outline AI’s performance in analyzing qualitative data.

    Design of AI, the podcast for product teams Hosted by Brittany Hobbs & Arpy Dragffy Guerrero. Find us on LinkedIn https://www.linkedin.com/company/designofai/

    Subscribe on Spotify, Apple, YouTube for weekly interviews with leaders at the forefront of AI.

    And join our substack newsletter to get resources, insights, and strategies for product teams https://designofai.substack.com




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    • 53 min
    The secrets to researching potential emerging tech products

    The secrets to researching potential emerging tech products

    Building products using emerging technologies is more difficult. As we’re seeing with building AI products today, teams are often chasing which use case and customer profiles to focus on. It’s harder because the new technologies make us obsess over what’s possible rather than what people actually need. Dr. Llewyn Paine joins us to share lessons and strategies from her advising teams working on spatial computing, virtual reality, and robotics. Her expertise is helping teams make better product decisions through research. We’ll discuss how to identify your best potential customers and design higher-value products and services they’ll love to use.

    She is an innovation strategy consultant with nearly two decades of experience in emerging technologies, including mixed reality and AI at Microsoft, and experimental media for Disney. She has helped emerging technology teams launch flagship products and secure investments of over $300M.

    Go to designofai.substack.com to get additional resources.Read less


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    • 48 min
    Venture building: Why AI products may fail w/ Ben Yoskovitz

    Venture building: Why AI products may fail w/ Ben Yoskovitz

    There are so many new GenAI products coming to market that it is hard to believe even a fraction of them will become sustainable businesses. Ben Yoskovitz, Founding Partner of Highline Beta and author of Lean Analytics, joins us to discuss how many of these startups will fail to find a product-market fit. By rushing to get to market they’re likely skipping key steps that would typically improve their likelihood of success. We discuss the process his venture studio uses and where he sees opportunities for AI products to deliver more value to consumers.

    Ben’s newsletter: https://www.focusedchaos.co/

    Design of AI, the podcast for product teams

    Hosted by Brittany Hobbs & Arpy Dragffy 

    Subscribe to the podcast

    https://open.spotify.com/show/3O11vQKPpKI5ZlJhdRGwnf

    https://podcasts.apple.com/us/podcast/design-of-ai-the-ai-podcast-for-product-teams/id1734499859

    https://www.youtube.com/@DesignofAI

    And join our newsletter to get resources from our guests, plus key insights and strategies to help your business. Get it on our website: https://Designof.AI or find us on designofai.substack.com


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    • 51 min
    GenAI's copyright problem: Training & derivative copies

    GenAI's copyright problem: Training & derivative copies

    AI has the potential to be a transformational technology. But how is it trained and how can you track authenticity? Virginie Berger, Chief Business Development and Rights Officer at Matchtune, joins us to discuss the developments with copyright issues related to creative fields in hopes of shedding light on what this means for other industries. A particular issue is what happens to business models when you can get replicas elsewhere and have no clarity on how they were derived?



    We explore how product teams can and should adapt. Important is protecting the rights of your users and leveraging LLMs that are ethically processing the data that you input into them.



    Episode of hosted by Brittany Hobbs & Arpy Dragffy Guerrero.

    Please subscribe to the Design of AI, the podcast for product teams who want to leverage AI to transform their industries.

    Visit https://designof.ai to get AI news & tools that matter to product teams.


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    • 38 min

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