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In this masterclass course you will acquire the skills that will allow to manage a full e-commerce business from “how to structure a business plan for e-commerce” to manage an e-commerce team, from “designing a digital marketing strategy” to manage digital marketing campaign and Search Engine Optimization projects This is a comprehensive online course for …
Fashion Ecommerce Management online course Read More »
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The key goal of fashion marketing is brand positioning. All the activities that we do as fashion marketers such as digital advertising, photo shooting, product placement and many more, ultimately serve one purpose to control the perception of your brand in the eyes of your target segment of customers . In this course we’ll review …
Digital Marketing for Fashion E-commerce online course Read More »
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What makes a fashion e-commerce website a successful? What are the competitive factors online vs physical retail? How is an e-commerce team organised? What roles are necessary? What are the key success factors for fashion e-commerce? What are the activities that generates value? What can be done in house and what do we need to …
Planning the implementation a Fashion eCommerce site Read More »
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5 key steps to e-commerce success Build the commercial offer and business plan Build the website and digitalise the product Build brand awareness and visibility Measure the results with appropriate KPIs Continuous improvement and drive growth Fashion E-commerce setup overview To create a successful fashion ecommerce business you need to have a product to sell …
How to build a successful Fashion Ecommerce Read More »
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Some people asked me recently why do I use more Twitter than Facebook or Instagram. Well… the answer is: Twitter works much better for my type of Job. I am a Digital and E-commerce professional in the Fashion Industry. 3 reasons why First. You get immediately the updates on your smart phone. This means that …
Twitter: 3 reasons why it’s important for work and how to use it (read in 5 minutes) Read More »
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