No one said running a business was easy. Let Digital Hospitality be your guide. This podcast helps business owners develop a mobile-first Internet strategy by sharing stories of innovative brands and personalities who are outranking the competition in search results.
The Digital Hospitality series features in-depth — and uncensored — conversations with digital entrepreneurs, media personalities, online celebrities, and much more.
Shawn Walchef is the host of Digital Hospitality and owner of the Cali BBQ restaurant and sports bar in Spring Valley, near San Diego.
Follow along across multiple online platforms: podcast players, social media, and on www.CaliBBQ.Media. Subscribe online wherever you enjoy digital content.
Blossom Where You Are Planted | Courtside at Barnes Tennis Center – Part 1 | DH056
Youth Tennis San Diego CEO Ryan Redondo and his team aren’t just teaching tennis, they are changing lives.
Ryan Redondo was a guest on Digital Hospitality, where we sat courtside on a beautiful San Diego fall day at the Barnes Tennis Center to talk about the future of tennis, his life and career, and how technology is being adopted in traditionally offline businesses and organizations like at Youth Tennis San Diego.
“We provide tennis, education, and all the physical, mental and holistic things that kids need but don’t get,” said Ryan Redondo. “We provide that to kids in the city and hopefully some of them come back to the Barnes Tennis Center.”
Understanding the highs of success and lows of burnout, Ryan Redondo is able to share his lessons to all levels. The best lesson? A quote from his college coach at San Diego State, John Nelson.
“Blossom where you’re planted,” recites Ryan Redondo.
“I took that every step of the way and it changed my career. I feel like I’m here today because of that.”
Being present, and blossoming each place he was at, has made Ryan a man that continues to grow and also helps others grow.
Youth Tennis San Diego is a 501(c)(3) nonprofit organization with a mission to "promote the educational, physical, and social development of all youth through organized tennis and educational activities." Their programs encourage youth participation, personal integrity, leadership, and competitive spirit in a friendly environment that builds responsible citizens.
Youth Tennis San Diego owns and operates the George E. Barnes Family Junior Tennis Center.
The annual Youth Tennis San Diego Win the Match Gala had to be held virtually in 2020 because of the pandemic. It's one of many ways the nonprofit is adapting to a digital reality. #winthematch2020
Learn more about the Win the Match 2020 Virtual Gala and Bid on the Auction Items at https://one.bidpal.net/winthematch2020/
Make sure to check out the next episode of Digital Hospitality for Part 2 of our visit with Ryan Redondo.
He leads us on a tour inside the Barnes Tennis Center to talk about what it's like running the organization in such a unique time as 2020 during the coronavirus pandemic.
Read a feature article about Ryan Redondo and his vision for Youth Tennis San Diego and the Barnes Tennis Center written by Cali BBQ Media writer Ian Stonebrook at https://calibbq.media/blog/bringing-tennis-online-to-help-others-grow-youth-tennis-san-diego/
Donate to Support Youth Tennis San Diego
The Secret Sauce to Smartphone Storytelling for Business | FSMA Webinar | DH123
Smartphone Storytelling doesn't have to be difficult. These tips will help you learn to tell your story online.
Speaking as a guest of honor at a Foodservice Sales and Marketing Association (FSMA) webinar, Shawn Walchef (Cali BBQ Media) shared the secret sauce to online storytelling, digital marketing for business, more inspiration and ideas.
➤ FSMA Online: www.fsmaonline.com/
3 Takeaways From This Episode:
1. Smartphone Storytelling is Your Job –
It doesn’t matter your title at your company, you have the tools to be a smart phone storyteller. By amplifying your story and your brand story, the ability to raise awareness and connection around your company starts with you. Why? Because no one can tell your story better than you.
2. You Already Have the Most Important App –
Over the years, we've seen smartphone storytelling evolve from Facebook to Instagram to TikTok and everything in between. While platforms change, one app remains the same: the camera app on your phone. Regardless of how new your phone is, the camera app is the most powerful resource when it comes to smartphone storytelling.
3. Where Are You Online? –
The beauty of the internet is that you can work from anywhere. However, they have to find you somewhere. By claiming your profiles and pages online and showing up in search, you're giving yourself and your business the best chance to be seen and the best ability to have your story shared.
Learn to Tell Your Story Online —
Shawn Walchef knows who he is, and if you’re reading this story there’s a good chance you know who he is, too.
Why is that? Because the Cali BBQ Media founder is invested in online storytelling to connect with the world.
Whether creating content for his restaurant, sharing videos about the power of social media, or posting photos of his family, Shawn Walchef is fully sold on the idea that digital technology has the power to propel both business and relationships.
The ingredients may surprise you, however, if you’re reading this on a smartphone consider yourself prepared to jump into smartphone storytelling.
1. Smartphone Storytelling Starts With You:
For starters, you’re probably wondering, ‘Who in my company should be in charge of smart phone storytelling?’
Well, whether you’re the owner, accountant, public relations director or the janitor, the answer is the same: you.
“It's your job to tell your story, no matter what position you are in the company,” Shawn states. “The more people that start talking about the work that they do in sales, marketing, manufacturing and distribution, the bigger impact that you're going to make.”
Now that you know it’s on you, how do you get started?
By doing it every day. Just like any other facet of business, having consistent deliverables and real goals go into the practice of making smartphone storytelling a habit.
“It doesn't matter if you're on an Android phone or an iPhone,” Shawn Walchef (@shawnpwalchef) said. “The most powerful tool you have is the camera app. If you do nothing else, you need to move the camera app to the home screen of your smartphone, and you need to accept the fact that nobody on Earth has your perspective of your business.”
With the camera app, your storytelling begins.
2. Post More Short-form Videos #shorts:
Creating content should go deeper than just taking a photo and posting a caption on social m...
Every Business Needs a Website with a Heartbeat | Dawn Verbrigghe (Jottful) | DH122
Jottful is the solution to the problem of website creation and management for small business owners.
Business owners are busy. It pays to find a sustainable path to having a living, breathing e-commerce website. We all know websites are hard to make and hard to keep alive. They are expensive and difficult.
That's why Digital Hospitality podcast guest Dawn Verbrigghe founded Jottful. To make websites easy and affordable.
➤ Jottful Online: https://jottful.com
3 Takeaways from Interview:
1. Invest in Your Marketing the Right Way –
If you buy a sports car, be prepared to pay for the premium fuel. If you buy a clunker, be prepared to pay for the ongoing maintenance. In business, investing in marketing can cause the same conundrum. When building a website or working with an agency, make sure the money invested doesn’t just mean spending more money down the road.
2. Always Research and Add Value –
When hopping on a call, learn as much as you can about who you’re talking to before you take their time. In doing so, not only do you bring a level of respect, you have the ability to form a relationship that isn’t merely transactional. Just the same, there’s nothing wrong with adding value through knowledge, ideas or advice before a deal is done. This mini investment can make all the difference in actually doing business and building a relationship.
3. Make Your Website Punctual –
When a potential customer visits your website make sure it’s clear to them that they have a reason to be there. In big bold text, have an obvious call to action on your homepage to guide your visitor and create value for both parties.
Founding Jottful To Help Small Businesses —
Dawn Verbrigghe knows the hurdles of running a small business from the inside out.
Raised in Michigan’s Upper Peninsula, Dawn’s parents ran a bridal shop in which she often assisted. In college, she would go on to study graphic design and marketing, eventually completing her MBA.
As Dawn evolved, so did the world. Because of this, her new-age business and tech skills were of even more need to her parents and their small business. They needed a website and luckily Dawn was capable of making them one.
“For small business owners like my mother, there just weren't great solutions out there for her to get a website,” Dawn Verbrigghe recalls on the Digital Hospitality podcast.
“Because not everybody has a kid who is a graphic designer and can take care of this for them.”
Seeing her family in need and her skillset of service, Dawn grew curious as to just how other small business owners afforded to get a website built and have it maintained.
Surprisingly, the answers were costly and common.
“It’s always $5000 across the board,” laughs Dawn. “For a little bridal shop like this, spending $5000 on a website is unaffordable. And then once the website is launched, you have to go back to the agency all the time to get changes made and you're paying on an hourly basis after that. It doesn't make any sense.”
That gap in the market inspired Dawn to start Jottful. With Dawn serving as CEO, Jottful builds websites for small businesses by simplifying the process and making maintaining the website intuitive.
In an era where every business must operate and tell their story online, Jottful’s timing couldn’t be better.
What is Jottful?
Jottful makes and manages "do it together" websites...
Harness The Power of Smart Video Marketing | Brian Dempsey (Bright Tribe Video) | DH121
Brian Dempsey of TribeVideo wants business owners to learn to use video marketing like rockstars.
Most Americans consume 2.5 hours of video content per day. That's a lot of ways to reach them. So, why aren’t all business owners in front of the camera telling the story of their brand?
Find out how to harness the power of smart video marketing on this episode of the Digital Hospitality podcast featuring Brain Dempsey of Tribe Video Marketing.
Watch the full interview on YouTube.
3 Takeaways from the Interview:
1. Start Where You Are –
What social network do you spend most of your time using, connecting and engaging on? Well, that’s where you should start posting videos. Whether it’s going live on Facebook or uploading to Instagram reels, the platform will always be most purposeful if it's native to you and your brand.
2. You Already Have the Camera –
The first step of creating video isn’t researching the best camera on the market, it’s using the one you already have – which is likely your phone. As Brian says, most of the video we consume is not professionally edited. Additionally, the biggest hurdles in creating compelling video are not tied to tech, they’re tied to mindset.
3. One Video Makes Multiple Pieces of Content –
Through one video, you already have audio, written and picture content merely from recording, transcribing and screenshots. On top of that, you can cut up a single video into multiple clips. On top of trust and connection, video is by all means the most bang for your buck.
Brian Dempsey and Smart Marketing —
Brian Dempsey, President of Bright Tribe Marketing, knows the power of smart video marketing firsthand.
“Video is the fastest pathway to trust,” digital marketing expert Brian Dempsey points out on the Digital Hospitality podcast. “People do business with people they trust, and video allows us to connect in that way. That is the fastest pathway to building trust with our existing and potential customers.”
➤ Brian Dempsey LinkedIn — https://www.linkedin.com/in/brighttribe/
➤ Brian Dempsey Instagram — https://www.instagram.com/40_something_style
Having worked for years in the marketing world and getting his feet wet in video for fun thanks to his love of menswear, Brian Dempsey (@40_Something_Style) quickly made the connection that video content wasn’t just the future of brand storytelling, it was the most important component of content marketing right now.
“My passion has shifted to helping people connect in meaningful ways using video to grow their business,” shares Brian. “A lot of my time and energy is doing a lot of coaching and working with agencies to help them provide video marketing services to their clients.”
As alluded, this pivot inspired Brian Dempsey to found TribeVideo.
➤ TRIBE VIDEO MARKETING — https://tribevideo.co/
Understanding the importance of connecting with consumers through video, Brian is here to shift the mindset of clients to help their business reach its full potential.
“There's a gap between having the tools, the clarity, the confidence, and a content strategy,” says the marketing maven. “I'm passionate about helping people bridge that gap so that they can use the tools that they have effectively to grow their business.”
Building Emotional Toughness Before The Sun Rises | Steven Musielski (The 413 Experience) | DH120
Some people wake up and pour a cup of coffee. Steven Musielski wakes up early to pour into people he has never met.
Digital Hospitality podcast guest Steven Musielski is the host and founder of The 4:13 Experience clubroom on Clubhouse. Every morning before 4am (3:38am to be exact) Steven opens up the audio app to connect with and inspire whoever joins the room.
➤ THE 413 EXPERIENCE ON CLUBHOUSE — https://www.clubhouse.com/club/the-413-with-steven
“We're building up emotional toughness,” he shares about his 4:13 club’s mission on the Cali BBQ Media podcast.
“If you're thankful, encouraged and forward thinking those are great building blocks because you're going to get hit. You're going to take rejection like any person.”
➤ Watch the Interview on YouTube:
Takeaways from Interview:
1. New Networks Preselect Innovators –
At this point, many of us are overwhelmed by the number of apps and social networking platforms that pop up every day. While this is a fair way to feel, it’s important to keep in mind that each app has the power to attract early adopters and thus innovative thinkers.
2. Emotional Toughness Matters –
Steven and his community at 4:13 focus on stewards of positive thinking not because they’re starry eyed but rather because they know adversity always hits. By being in a good mental space, you’re better adjusted to valleys and plateaus because your base level of perspective is higher.
3. Audio Apps Allow for Deeper Connection –
While photo and text platforms like LinkedIn, Instagram and Twitter provide the platform to meet new people, what’s more intimate than already having heard their voice? With Clubhouse, jumping on the phone to make a game-changing call is all the easier because a conversation and vocal context already exists.
The 4:13 Experience —
By building a community through the Clubhouse app, Steven Musielski has the chance to inspire regulars and strangers with the inspiration to take on the day. Through creative conversations that build emotional toughness, 4:13 attendees begin each morning with a positive outlook for whatever comes their way.
The best part of the 4:13 community?
It’s different every day.
“The community is a powerful group of people and it’s totally unexpected,” Steven shares. “You couldn't predict who’s going to come in or who's not going to come there. So, based on who shows up, that's going to determine the direction. You can go with business minded people, personal development minded people, leadership type of people… It’s all who shows up that’s going to determine the direction of everything.”
While waking up before the sunrise to connect and converse with strangers might seem like a stretch to some, Steven has already seen the benefits of joining the latest audio app that’s taking off.
“Here's the pitch on Clubhouse,” begins Steven about the exciting audio social media platform. “You're by nature going to get early adopters, creative people, innovative people, people that think way outside the box. They're going to take more chances and they're going to do more things in business. And then you get the 04:13 room that's so outside the box that it’s outside the building.
Digital Restaurants and the Future of Food | Authors Meredith Sandland and Carl Orsbourn | DH119
Delivering the Digital Restaurant teaches how to build a successful digital restaurant business that will survive and thrive into the future.
Authors Meredith Sandland (@meresandland) and Carl Orsbourn (@carlorsbourn) were guests on the Digital Hospitality podcast to discuss what they learned while writing their must-read restaurant business book, Delivering the Digital Restaurant Your Roadmap to the Future of Food.
➤ ORDER THE BOOK: https://www.deliveringthedigitalrestaurant.com
Three Takeaways From This Podcast Episode:
1. Monthly Services Make Daily Differences –
There was a time when only corporate companies could afford access to digital innovations that optimized orders or operations. That time has passed. Regardless of your size or scale, consider implementing software or systems that might come with a monthly fee but will change your business for the better day after day.
2. Your Competition is Your Community –
We are all in this together. By having conversations with the restaurants in your community and discussing trends in your industry, you can create a better food landscape for your city or neighborhood as a whole.
3. There’s No Such Thing as Throwaway Content –
With all the research that went into writing a book, Carl and Meredith still had 90 percent of their conversations scrapped from the final copy that hit Amazon. So, did they just discard it? Of course not! They will continue to share untold stories through their social platforms as should you.
When Carl Orsbourn and Meredith Sandland began writing their book, Delivering the Digital Restaurant: Your Road Map to the Future of Food, they didn’t know how they’d finish it, but they knew why they had to.
“Our 'why' is really about helping restaurants navigate this digital change,” beams Meredith Sandland on the Digital Hospitality podcast.
“We are incredibly passionate about the magnitude of this change and want to see everyone successfully get through it and thrive because they have figured out how to master it.”
As alluded, that change is seeing restaurants of every size, shape and scale embrace evolving technology to better serve their customer base and grow their business.
For years, both Meredith Sandland and Carl Orsbourn have worked in different ends of the food industry, expanding brands such as Taco Bell and British Petroleum to a new world with new customers.
“I was seeing the enormous level of change of better quality food in the gas station environment,” reflects Carl Orsbourn.
“There's so much change happening, so many exciting things that really are only at the front of where I think this industry is going.”
Meeting at ghost kitchen company Kitchen United, the co-workers turned co-authors were already on the cutting edge of where the food industry was headed in the 2020s. After years of working for big brands and joining forces at a start-up, both could see that change was imminent.
However, no one knew just how much 2020 would expedite this dramatic digital shift.
“Everything that's happening is really an existential crisis for...
A fun and unique podcast, love BBQ!
Cali BBQ has been in my life for over 10 years. I’m such a fan of what Shawn and his team are doing I’ve asked them to discuss business success with my high school business class, his team has so much to offer! What a story that continues to grow! BBQ is Life!
Packed with Insight!
Shawn is as generous as he is knowledgeable - not just a marketer, but an operator as well. I feel lucky to have found the show, and always learn something new on every episode!
A Must Listen for EVERY Hospitality Professional!!
Timely, Thought provoking, Action Inspiring, and Real Value in Every episode!!