Digital Marketing Made Simple with Jennie Lyon Jennie Lyon

What I love about running a digital marketing services agency is playing detective. When you're running an online business, things are not always what they seem. I love working with my team to help business owners figure out the REAL reason for their challenges and struggles. 

You're here because you feel like something is "off" with your business, but you can't put your finger on it. If you're facing any of these six issues, then it's time to upgrade your marketing strategy. Let's get into it! 
Links for This Episode:
🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennie
Get in touch with Jennie:🔹 Free Consultation: https://jennielyon.com/chatwithjennie🔹 Website: jennielyon.com🔹 Social Media: @jennielyonmarketing

Launching a new offer is a huge milestone in your business. No matter how much time and planning has gone into this new offer of yours, you've probably had a moment of worry about what happens if no one purchases this new offer. So, today, I'm giving you some expert marketing strategies that we implement for our clients launching a new offer to be set up for success.
Launching a new offer effectively requires a blend of strategy, creativity, and expertise. At Jennie Lyon Digital Marketing, we specialize in creating customized marketing strategies and plans tailored to your business's unique needs. With over 20 years of experience, we offer a full-service digital marketing agency with options to fit your individual business goals. 
Links for This Episode:
🔹 Marketing Office Hours: https://jennielyon.com/marketing-office-hours/🔹 Discover Your Digital Marketing Success Path: https://jennielyon.com/quiz🔹 How to Use Our Digital Marketing Team: https://jennielyon.com/vateam🔹 Schedule a free call with Jennie today: https://jennielyon.com/chatwithjennie
Get in touch with Jennie:🔹 Free Consultation: https://jennielyon.com/chatwithjennie🔹 Website: jennielyon.com🔹 Social Media: @jennielyonmarketing

Hey there, friends! Today, I'm thrilled to discuss one of the most critical topics for any business owner: understanding the difference between a marketing strategy and a marketing plan. These two elements are foundational to any successful marketing effort, and knowing how they complement each other can significantly impact your business's growth and success. Let's break it down in detail.
Content Overview
🔹Marketing Strategy: The Big Picture 🔹Value Proposition🔹Target Audience 🔹Key Messaging🔹Long-Term Goals🔹Competitive Analysis🔹Marketing Positioning🔹Marketing Plan: The Roadmap🔹Marketing Campaigns🔹Timelines and Milestones🔹Budget Allocation🔹Marketing Channels🔹Content Calendar 🔹Key Performance Indicators (KPIs)🔹Why A Marketing Strategy and Marketing Plan Are Both Essential🔹Alignment and Focus🔹Integration and Adaption🔹Measurement and Improvement🔹Continual Evolution🔹How Jennie Lyon Digital Marketing Can Help 🔹Comprehensive Marketing Research🔹Tailored Marketing Strategies🔹Detailed Marketing Plans🔹Continuous Optimization

Links for This Episode on understanding the difference between a marketing strategy and marketing plan. 
Content Calendar https://jennielyon.com/contentcalendar Discover Your Digital Marketing Success Pathhttps://jennielyon.com/quizHow to Use Our Digital Marketing Teamhttps://jennielyon.com/vateamSchedule a free call with Jennie today!https://jennielyon.com/chatwithjennie View more content and free downloads at https://jennielyon.com/blog
Get in touch with Jennie:

🔹Get in touch with Jennie: https://jennielyon.com🔹Book a Free Consultation: https://jennielyon.com/free-consultation🔹Listen to the Digital Marketing Made Simple Podcast: https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466🔹TikTok: https://www.tiktok.com/@jennielyonmarketing🔹Facebook: https://www.facebook.com/JennieLyonMarketing/🔹Instagram: https://www.instagram.com/jennielyonmarketing/🔹X: https://twitter.com/jennielyon🔹LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title🔹Pinterest: https://www.pinterest.com/JennieLyonMarketing/

Hey there, small business owner! I get it—running a business is no small feat, and when your marketing efforts hit a wall, it can feel like you're spinning your wheels. You’ve got some great paid offers, but without a steady income stream, it’s like you’re riding a roller coaster of feast and famine. You've been writing content, posting on social media, and sending the occasional email, but something’s just not clicking. Well, guess what? You’re not alone! 
Many business owners find themselves in this exact position. Today, I’m here to help you breathe new life into your marketing strategy, boost your revenue, and reignite that spark that got you started in the first place. Let’s dive in!
Content Overview
🔹Identifying Where You’re Stuck🔹Analyzing Your Current Marketing Strategy🔹Setting SMART Clear, Achievable Goals 🔹Exploring New Marketing Channels 🔹Building a Flexible Marketing Plan 🔹Ready to Revitalize Your Marketing Strategy?🔹Feeling Inspired? Ready to Take Action? 
Links for This Episode on how to breathe new life into your marketing strategy. 
SMART Goals Worksheethttps://jennielyon.com/SMART Discover Your Digital Marketing Success Pathhttps://jennielyon.com/quizHow to Use Our Digital Marketing Teamhttps://jennielyon.com/vateamSchedule a free call with Jennie today!https://jennielyon.com/chatwithjennie View more content and free downloads at https://jennielyon.com/blog
Get in touch with Jennie:

🔹Get in touch with Jennie: https://jennielyon.com🔹Book a Free Consultation: https://jennielyon.com/free-consultation🔹Listen to the Digital Marketing Made Simple Podcast: https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466🔹TikTok: https://www.tiktok.com/@jennielyonmarketing🔹Facebook: https://www.facebook.com/JennieLyonMarketing/🔹Instagram: https://www.instagram.com/jennielyonmarketing/🔹X: https://twitter.com/jennielyon🔹LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title🔹Pinterest: https://www.pinterest.com/JennieLyonMarketing/

You only have a few moments to capture the attention of your audience. Once you have their attention, how do you keep it? Enter the lead magnet. A lead magnet is your secret weapon to grabbing their attention with a value-packed free offer that they can’t ignore. And you can keep their attention by nurturing those relationships. 
How do you create a lead magnet that resonates? It’s a combination of items including an offer that is irresistible packaged with compelling messaging, beautiful design, and a call to action they can’t ignore. 
Today, let’s dig into the blueprint for crafting a lead magnet that not only embodies your brand but resonates with your audience, supercharging that relationship and sending you audience on a journey that ends in conversion. Let’s get into it! 
🔹Understanding Lead Magnets and Their Importance in Online Marketing
🔹What is a Lead Magnet? 
🔹Why Lead Magnets are Crucial for Your Email List and Digital Marketing Strategy
🔹Identifying Your Target Audience
🔹Knowing Your Audience’s Pain Points 
🔹Segmenting Your Audience for Personalized Lead Magnets
🔹Types of Lead Magnets and Choosing the Right One
🔹Ebooks, Checklists, and Webinars: Pros and Cons
🔹Interactive Content: Quizzes and Calculators 
🔹The Creation Process: From Concept to Launch 
🔹Brainstorming and Validating Lead Magnet Ideas 
🔹Crafting a Compelling Value Proposition
🔹Designing and Writing Your Lead Magnet 
🔹Optimizing Lead Magnet Landing Pages for Conversion
🔹Key Elements of a High-Converting Landing Page
🔹A/B Testing and Analytics for Continous Improvement
🔹Promoting Your Lead Magnet Across Digital Platforms
🔹Social Media Strategies and Paid Advertising
🔹Email Marketing and Content Syndication 
🔹Measuring Success and Refining Lead Magnet
🔹Key Metrics to Track and Analyze 
🔹Using Feedback to Enhance Your Lead Magnet
🔹Common Pitfalls in Lead Magnet Creation and How to Avoid Them
🔹Overcoming Obstacles and Legal Considerations
🔹Ensuring Relevance and Value Over Time
🔹The Future of Lead Magnets in Digital Marketing
🔹Emerging Trends and How to Stay Ahead
🔹Final Thoughts and Next Steps 

Links for This Episode on creating a core lead magnet that your audience can’t ignore
ICA Templatehttps://jennielyon.com/ICACore Lead Magnet Workbookhttps://jennielyon.com/leadmagnet 
Discover Your Digital Marketing Success Pathhttps://jennielyon.com/quizHow to Use our Digital Marketing Teamhttps://jennielyon.com/vateamSchedule a free call with Jennie today!https://jennielyon.com/chatwithjennie How to Use our Digital Marketing Teamhttps://jennielyon.com/vateamGet in touch with Jennie:
🔹Free Consultation https://jennielyon.com/chatwithjennie 🔹Jennielyon.com🔹Social Media @jennielyonmarketing

Starting a membership program can seem daunting. Especially when your audience size is small.

You might be asking, "Can I start a membership with a small audience?" The answer is a resounding yes.

In fact, a small audience can be a powerful asset. It allows for a more personal connection. It fosters a sense of community.

This podcast will guide you through the process and provide actionable insights on leveraging a small audience for membership growth. Let’s get started!

🔹Understanding the Power of a Small Audience
🔹Defining Your Value Proposition
🔹Creating Exclusive Content for Members
🔹Leveraging Social Proof to Attract Members
🔹Email Marketing: Converting Subscribers to Members
🔹Building a Community Around Your Membership
🔹Membership Tiers: Catering to Different Audience Segments
🔹Member Retention: Keeping Your Audience Engaged
🔹Utilizing Feedback to Improve Your Membership Program
🔹Personalization: The Key to Connecting with Your Small Audience
🔹Case Studies: Success Stories of Small Audience Memberships
🔹Setting Realistic Membership Growth Goals 
🔹SEO and Content Marketing for Membership Attraction
🔹Starting Small and Scaling Up

Links for This Episode on starting a membership with a small audience. 
Content Calendar Templatehttps://jennielyon.com/contentcalendarDiscover Your Digital Marketing Success Pathhttps://jennielyon.com/quizHow to Use our Digital Marketing Teamhttps://jennielyon.com/vateamSchedule a free call with Jennie today!https://jennielyon.com/chatwithjennie How to Use our Digital Marketing Teamhttps://jennielyon.com/vateamGet in touch with Jennie:
🔹Free Consultation https://jennielyon.com/chatwithjennie 🔹Jennielyon.com🔹Social Media @jennielyonmarketing