Digital Marketing Made Simple with Jennie Lyon

Jennie Lyon
  • 5.0 (45)
  • MARKETING
  • UPDATED MONTHLY
Digital Marketing Made Simple with Jennie Lyon

How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!

  1. #234 - The Marketing Mindset Shift: Stop Selling, Start Guiding

    JUN 10

    #234 - The Marketing Mindset Shift: Stop Selling, Start Guiding

    Feel Like You’re Always Selling? Try This Instead.  This week’s blog is all about the shift from pitching to guiding. If you want marketing that feels better and works better, this is for you. 🎯 Learn how to lead with value, build trust, and invite the sale without pressure. 📚 Read it now → https://jennielyon.com/the-marketing-mindset-shift-stop-selling-start-guiding/

    15 min
  2. #233 - What to Do After the Launch: How to Ride the Post-Launch Momentum Without Burning Out

    MAY 6

    #233 - What to Do After the Launch: How to Ride the Post-Launch Momentum Without Burning Out

    The cart’s closed, the launch emails are sent, and now… what? You're not alone if you’ve ever felt exhausted or directionless after a launch. The post-launch phase is one of your business's most overlooked (and valuable!) opportunities. In this episode, I’m breaking down exactly what to do after your launch to keep momentum going, without burning out. 🎧 Here’s what we’ll cover:  ✅ How to leverage your post-launch buzz for more sales ✅ What to send to buyers vs. non-buyers ✅ How to repurpose launch content for evergreen marketing ✅ Retargeting, replays, and other low-effort ways to stay visible ✅ Metrics to track so your next launch is even better ⌚ Time Stamps: 0:00 What to Do After the Launch: How to Ride the Post-Launch Momentum Without Burning Out1:03 1 - The Importance Of The Post-Launch Phase1:53 Pro-Tip - Post Launch Should Be Part Of Your Plan 2:40 2 - What To Do In The First 72 Hours4:23 3 - How To Repurpose Launch Content For Evergreen Use6:20 Pro-Tip: Re-purposing Is The Key To Burnout-Free Visibility6:44 4 - Keep Leads Warm With Smart Follow Up8:27 5 - ReTargeting and Replays9:32 Pro-Tip: Include A Limited Time Offer10:03 6 - ReFill Your Lead Funnel 💡 Ready to turn your launch into long-term growth? Let’s map it out together! 📞 Book your FREE Marketing Momentum Call → https://jennielyon.com/chatwithjennie

    15 min
  3. #232 - Behind-the-Scenes Content: The Human Element Your Strategy Might Be Missing

    APR 29

    #232 - Behind-the-Scenes Content: The Human Element Your Strategy Might Be Missing

    Your content might look great, but does it feel real to your audience? In this episode, I’m discussing the power of behind-the-scenes (BTS) content and how it can transform your marketing from polished but impersonal to deeply relatable and conversion-friendly. If you’ve ever felt like your marketing is missing the “human touch,” this is the episode for you. 🎧 Here’s what we’ll cover:  ✅ Why BTS content builds trust faster than a pitch ✅ What counts as behind-the-scenes (it’s easier than you think) ✅ How to tie your everyday moments back to your offers ✅ Mistakes to avoid when sharing personal content ✅ Tips to stay consistent—without overthinking it ⌚ Time Stamps: 0:00 Behind-the-Scenes Content1:15 1 - Why Does Behind-the-Scenes Content Work?2:00 2 - What Counts as Behind-the-Scenes Content?3:03 3 - Sharing BTS Content5:30 Pro-Tip: Dont Just Post BTS Content5:45 4 - How to Tie It Back to Your Offers6:50 Pro-Tip: Let Your Offers Live Inside Your BTS Content7:00 Common Mistakes to Avoid8:22 5 - Tips For Staying Consistent 🔗 Resources Mentioned:  💼 Free Strategy Call → https://jennielyon.com/chatwithjennie 👋 I’m Jennie Lyon, a digital marketing expert and agency owner. I help small business owners build profitable online businesses through simple, sustainable marketing strategies that work.  🌐 Website: https://jennielyon.com 📸 Instagram: @jennielyonmarketing 🔗 LinkedIn: https://linkedin.com/in/jennielyon 🎙️ Podcast: Digital Marketing Made Simple

    16 min
  4. #231 - How to Create an Evergreen Nurture Engine That Feels Like Real-Time Marketing

    APR 22

    #231 - How to Create an Evergreen Nurture Engine That Feels Like Real-Time Marketing

    Are you stuck manually sending emails and trying to stay top of mind with your leads? It’s time to build an evergreen nurture engine—a simple, automated email system that runs 24/7 and feels like you’re personally showing up right when they need you. In this video, I’m walking you through how to write, structure, and automate your nurture sequence so it drives sales without sounding robotic. 🎥 You’ll learn:  ✔️ What an evergreen nurture engine actually is ✔️ The 7 types of emails that should be in your sequence ✔️ How to personalize your emails without extra work ✔️ Tools and platforms that make automation easy ✔️ Pro tips for staying relevant and engaging over time ⌚ Time Stamps: 0:00 How to Create an Evergreen Nurture Engine That Feels Like Real-Time Marketing1:14 1 - What Is An Evergreen Nurture Engine?2:10 2 - Why Real-Time Relevance Matters3:15 3 - The Anatomy Of A High-Converting Sequence6:30 Pro-Tip jennielyon.com/emailnuturesequence6:40 4 - Personalization Tactics9:37 5 - How To Automate It10:50 Pro-Tip Space Emails For Momentum11:30 5 - What To Measure and Tweak13:05 7 - Let's Build Your Nurture Engine 💡 Ready to turn your email list into a lead-converting machine? 🔗 Resources Mentioned: The High-Converting Email and Follow-Up Sequence  👉 Grab the FREE Email Sequence Template or book a strategy session here → jennielyon.com/emailnuturesequence Schedule a Consultation jennielyon.com/chatwithjennie 📞 Free Strategy Call → https://jennielyon.com/chatwithjennie 👋 Hi, I’m Jennie Lyon—a digital marketing expert and founder of Jennie Lyon Digital Marketing. I help small business owners scale with simple, sustainable marketing strategies that convert.  🌐 Website: https://jennielyon.com 📸 Instagram: @jennielyonmarketing 🔗 LinkedIn: https://linkedin.com/in/jennielyon 🎙️ Podcast: Digital Marketing Made Simple

    18 min
  5. #230 - The Secret Power of Micro-Case Studies (And How to Use Them in Every Funnel Stage)

    APR 15

    #230 - The Secret Power of Micro-Case Studies (And How to Use Them in Every Funnel Stage)

    Your leads don’t want to hear you talk about your offer, they want proof it works. That’s where micro-case studies come in. These short, story-based wins are one of the most effective tools to build trust and convert leads at every stage of your funnel. In this video, Jennie will show you:  ✔️ What micro-case studies are and how they outperform testimonials✔️ How to write them using my simple 3-part formula✔️ Exactly where to place them in your marketing funnel✔️ Real-life examples from client funnels that drive results 💡 Ready to build your proof bank? 👉 Schedule your FREE Funnel Audit Call here: https://jennielyon.com/chatwithjennie ⌚ Time Stamps:0:00 The Secret Power of Micro-Case Studies1:15 What Are Micro-Case Studies?1:52 Why They Work & Why Testimonials Aren't Enough2:22 Pro-Tip - People Trust Stories More Than a Sales Pitch2:35 How To Write Micro-Case Studies3:55 Pro-Tip - Keep Track of Wins!4:15 Where To Use The In Your Funnel5:20 Pro-Tip - Mix Them Into Long-Form Content5:40 Real-World Examples6:19 Pro-Tip's For Repurposing7:03 Pro-Tip - Dont Create Just Once7:21 Build Your Bank of Wins7:39 Home Work 🔗 Resources Mentioned: 📞 Free Strategy Consultation → https://jennielyon.com/chatwithjennie If we haven’t met before, hi! 👋 I’m Jennie Lyon, a digital marketing expert and founder of a 20+ year digital marketing agency. I help entrepreneurs and small businesses grow their online presence, generate leads, and increase revenue with proven marketing strategies. Let’s Connect! 💻 Website: https://jennielyon.com 📸 Instagram: @jennielyonmarketing 🔗 LinkedIn: https://linkedin.com/in/jennielyon 🎙️ Podcast: Digital Marketing Made Simple ✅ Subscribe for more digital marketing insights & strategies!

    11 min
  6. #229 - Interactive Digital Marketing Audit: Is Your Strategy Working for You?

    APR 8

    #229 - Interactive Digital Marketing Audit: Is Your Strategy Working for You?

    🎙️ Want to assess your digital marketing health? Today, I will walk you through a step-by-step interactive audit to uncover the gaps in your strategy and optimize your marketing for better results. In this episode, Jennie covers:  ✅ Website optimization for better conversions ✅ Social media strategies to attract the right audience ✅ Email marketing tweaks to increase revenue ✅ SEO strategies to get free leads from Google ✅ How to build a winning marketing funnel 🎁 Grab your FREE SEO Audit by emailing hello@jennielyon.com ⌚ Time Stamps: 0:00 Interactive Digital Marketing Audit: Is Your Strategy Working for You?1:00 Step 1 - Website Optimization1:58 How To Fix Conversion Issues3:15 Pro Tip - Your Homepage Should Clearly Explain What You Do3:45 Step 2 - Social Media6:11 Pro Tip - Quality Engagement Matters More Than Vanity Metrics6:44 Step 3 - Email Marketing8:23 Pro Tip - Need Done-For-You Email Sequences?8:54 Step 4 - SEO11:00 Pro Tip - Blogging Boosts SEO11:41 Step 5 - Marketing Funnel 🔗 Resources Mentioned:  📞 Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie📌 FREE Marketing Momentum Call: jennielyon.com/marketingmomentum🌟 Get a FREE SEO audit by emailing hello@jennielyon.com If we haven’t met before, hi! 👋 I’m Jennie Lyon, a digital marketing expert and founder of a 20+ year digital marketing agency. I help entrepreneurs and small businesses grow their online presence, generate leads, and increase revenue with proven marketing strategies. 🧩 Let’s Connect! 💻 Website: jennielyon.com 📸 Instagram: @jennielyonmarketing🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/🎙 Podcast: Digital Marketing Made Simple ✅ Subscribe for more digital marketing insights & strategies!

    17 min
  7. #228 - “Build It and They Will Come” is a Lie! Here’s What Actually Works

    APR 1

    #228 - “Build It and They Will Come” is a Lie! Here’s What Actually Works

    🚨 “Build It and They Will Come” is a Lie! Here’s What Actually Works 🚀 You’ve put in the work—your product is excellent, and your website is live, but… where are the customers? You're not alone if you’ve ever felt like you’re shouting into the void. The “build it and they will come” mindset is one of the biggest myths in business! 🎥 In this video, I’m breaking down the following: ✔️ Why waiting for customers to find you is a recipe for slow growth.✔️ How to actively drive traffic instead of hoping people show up.✔️ The key to building a warm audience that converts.✔️ Common sales funnel mistakes that could be costing you leads.✔️ How consistent marketing efforts lead to long-term success. 💡 Want to take control of your business growth? Grab a FREE Marketing Momentum Call to discuss how we can help you attract, nurture, and convert more customers! 👉 Schedule it here: jennielyon.com/marketingmomentum  ⌚ Time Stamps: 0:00 “Build It and They Will Come” is a Lie! Here’s What Actually Works1:14 Step 1 - Visibility = Sales1:37 Common Mistakes Keeping a Business Invisible2:17 How To Fix Visibility3:00 Pro Tip - Your Audience Needs To See You Multiple Times3:15 Step 2 - Stop Waiting and Start Actively Driving Traffic4:17 Pro Tip - If You're Not Getting Enough Traffic, You Need a New Strategy4:45 Step 3 - Focus On Building a Warm Audience6:05 Pro Tip - Nuturing Your Audience Increases Revenue6:20 Step 4 - Optimize Offer for Conversions7:10 How to Fix Your Offer7:35 Pro Tip - Tweak Messaging First 7:50 Step 5 - Leverage Consistency and Data To Improve Results8:05 Ways To Track and Improve Business Growth8:47 Pro Tip - Marketing Isn't Magic 🔗 Resources Mentioned: 📌 FREE Marketing Momentum Call: jennielyon.com/marketingmomentum  🌟 Subscribe for More Marketing Tips!If we haven’t met before, hi! 👋 I’m Jennie Lyon, a digital marketing expert and founder of a 20+ year digital marketing agency. I help entrepreneurs and small businesses grow their online presence, generate leads, and increase revenue with proven marketing strategies. 🧩 Let’s Connect! 💻 Website: jennielyon.com 📸 Instagram: @jennielyonmarketing🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/🎙 Podcast: Digital Marketing Made Simple ✅ Subscribe for more digital marketing insights & strategies!

    12 min
  8. #227 - How to Fix the Funnel Links Costing You Customers

    MAR 25

    #227 - How to Fix the Funnel Links Costing You Customers

    Your funnel is up and running, but something’s off—leads are dropping off, and sales aren’t converting. The culprit? Broken, slow, or confusing funnel links that are silently driving customers away! 📌 In today’s video, I’m breaking down: ✔️ How to identify broken & misdirected links in your funnel.✔️ Why slow-loading pages hurt your conversions.✔️ The CTA mistakes that make customers hesitate.✔️ Checkout page errors that cost you sales.✔️ How to track & optimize for higher conversions. 💡 Want a step-by-step fix? Grab a FREE Marketing Momentum Call with my team to learn how we can audit and optimize every part of your funnel and stop losing customers! 👉 Schedule it here: jennielyon.com/marketingmomentum  ⌚ Time Stamps: 0:00 How to Fix the Funnel Links Costing You Customers1:45 Step 1- Audit Your Funnel2:30 Manually Test Links3:44 Pro-Tip - Use a Custom Link Shortener4:00 Step 2 - Fix Slow or Confusing Re-Directs5:15 Easy Ways to Fix5:49 Pro-Tip - Check Your Page Load Speed6:15 Step 3 - Ensure Your CTA Links are Clear and Actionable6:55 Common CTA Mistakes7:50 How To Fix CTA8:21 Pro-Tip - AB Test Your CTA8:42 Step 4 - Fix Checkout Page Links9:00 Checkout Page Mistakes Costing You Sales9:38 How to Fix Checkout 10:04 Pro-Tip - Use Abandoned Cart Email Sequences10:15 Step 5 - Track and Test for Maximum Conversion 🔗 Resources Mentioned: 📌 FREE Marketing Momentum Call: jennielyon.com/marketingmomentum  WHO AM I?Hi! 👋 I’m Jennie Lyon, a digital marketing expert and the founder of a 20+ year digital marketing agency. Through my videos, podcasts, and writing, I share marketing strategies to help you scale your online business without the overwhelm. 🧩 Let’s Connect! 💻 Website: jennielyon.com📸 Instagram: @jennielyonmarketing🔗 LinkedIn: https://www.linkedin.com/in/jennielyon/🎙 Podcast: Digital Marketing Made Simple ✅ Subscribe for more digital marketing insights & strategies!

    15 min
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5
out of 5
45 Ratings

About

How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!

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