180 episodes

How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!

Digital Marketing Made Simple with Jennie Lyon Jennie Lyon

    • Business
    • 5.0 • 46 Ratings

How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!

    #180 - 5 Common Online Marketing Mistakes & How to Fix Them (+ Workbooks)

    #180 - 5 Common Online Marketing Mistakes & How to Fix Them (+ Workbooks)

    As a small business owner, you know how important having a solid online presence is. However, with so many different marketing strategies available, it can take time to determine where to focus your efforts. 

    In this comprehensive guide, we'll dive into the five online marketing mistakes I often see small business owners and entrepreneurs make. I’ll highlight the marketing strategies you can use to fix them. 

    Join me as we journey to enhance your digital footprint and propel your business to new heights. Whether you're a novice entrepreneur or a seasoned business owner, this guide is your roadmap to optimizing your online marketing efforts so your business can flourish like never before. 

    Let’s jump into the five common online marketing mistakes small business owners make and how to fix them.
    This week, Jennie talks about: 
    Content Overview 

    🔹Not Defining Your Target Audience 
    🔹Why Define Your Target Audience
    🔹Actionable Steps to Define Your Target Audience 
    🔹This Week’s ICA Homework
    🔹Neglecting Search Engine Optimization (SEO)
    🔹What is SEO and Why Does it Matter? 
    🔹Actionable Steps to Improve Your Website’s SEO
    🔹This Week’s SEO Homework
    🔹Focusing on Quantity Over Quality
    🔹Why Quality Matters 
    🔹Action Steps for Qualify Over Quantity
    🔹This Week’s Quality Driven Homework
    🔹Ignoring Social Media
    🔹Why Social Media Matters
    🔹Actionable Steps for Social Media Success 
    🔹This Week’s Social Media Homework
    🔹Not Measuring Your Results
    🔹Why Measuring Results Matter
    🔹Actionable Steps for Measuring Results
    🔹This Week’s Results Homework
    Links for This Episode on 5 Common Online Marketing Mistakes & How to Fix Them:
    SEO Workbookhttps://jennielyon.com/seo ICA Worksheethttps://jennielyon.com/ica Content Calendarhttps://jennielyon.com/contentcalendar Weekly Social Media Workbookhttps://jennielyon.com/socialmediachecklist Making the Most of Social Media Workbookhttps://jennielyon.com/socialmediaworkbook Holiday #Hashtag Yearly Calendarhttps://jennielyon.com/hashtags Social Media Marketing Calendarhttps://jennielyon.com/socialmediacalendar15 Free Social Media Graphicshttps://jennielyon.com/15free Pinterest Tips & Trickshttps://jennielyon.com/pinterest SMART Goals Worksheethttps://jennielyon.com/smart Schedule a free call with Jennie today!https://jennielyon.com/chatwithjennie How to Use our Digital Marketing Teamhttps://jennielyon.com/vateamGet in touch with Jennie:
    🔹Free Consultation https://jennielyon.com/chatwithjennie 🔹Jennielyon.com🔹Social Media @jennielyonmarketing

    • 31 min
    #179 - How to Grow Your Email List in 30-Minutes Per Day + Freebies

    #179 - How to Grow Your Email List in 30-Minutes Per Day + Freebies

    From the moment I started my business, I’ve been focused on email growth. Studies have shown that for every $1 you spend on email marketing, the average ROI (return on investment is around $42). My email list is at 30k with great subscriber engagement! If I’ve said it’s once, I’ve said it a million times - you want to always be growing your email list in the background!

    Being a business owner is a lot of work and the quicker you can grow your subscriber list, the better! A healthy email list is the life blood of your business! 

    I broke this guide down into several effective strategies for growing your business. You don’t have to do them all everyday, but if you spend just 30 minutes per day doing some of them, you’ll start to see growth in your subscribers. 

    Today, let’s dig into how you can gain traction with your list building efforts and start growing that email list like crazy! 

    Let's get started!
    This week, Jennie talks about: 
    Content Overview
    🔹Block Off 30-Minutes Per Day to Focus on List Building
    🔹What is Time Blocking and What are the Benefits
    🔹How to Get Started
    🔹Get into the List Building Mindset 
    🔹Set SMART Goals for your List Building  
    🔹Strategies for Email List Growth 
    🔹Hit Up Your Current Audience 
    🔹Hang Out with Your Audience 
    🔹Go Live 
    🔹Ask Your Subscribers for Help🔹Email List Growth Tracking Sheet 
    🔹Homework/Action Plan
    Links for This Episode on Growing Your Email List 
    SMART Goals Worksheethttps://jennielyon.com/smart Email List Growth Tracking Sheethttps://jennielyon.com/listbuilding Schedule a free call with Jennie today!https://jennielyon.com/chatwithjennie How to Use our Digital Marketing Teamhttps://jennielyon.com/vateamThe Digital Marketing Success Path Quizhttps://jennielyon.com/quiz 
    Get in touch with Jennie:
    🔹Free Consultation https://jennielyon.com/chatwithjennie 🔹Jennielyon.com🔹Social Media @jennielyonmarketing

    • 16 min
    #178 - Maximizing Productivity: How a Virtual Digital Marketing Assistant Team Can Transform Your Business

    #178 - Maximizing Productivity: How a Virtual Digital Marketing Assistant Team Can Transform Your Business

    Welcome to the era where remote teams reign supreme, and in the dynamic realm of digital marketing, they're not just a trend – they're the new normal. Picture this: cost savings, flexibility galore, tapping into global talent pools, and a productivity surge that's off the charts.
    But hey, let's keep it real – working from afar has its quirks. Communication hiccups, collaboration calisthenics, and the occasional performance management cha-cha. 
    In this blog, I've got the down-low on tips and tricks to not just navigate, but master the art of supercharging your digital marketing game with a remote team. 
    Let's get into it.
    This week, Jennie talks about: 
    Content Overview
    🔹Defining a virtual digital marketing team🔹Why opt for a virtual digital marketing team🔹What tasks are handled by the digital marketing team🔹How to communicate and collaborate effectively with your remote team🔹How to manage your time and tasks efficiently🔹How to fine-tune your digital marketing strategies🔹 Homework/Action Plan
    Links for This Episode on Creating Weekly Content 🔹How to Use our Digital Marketing Teamjennielyon.com/vateam🔹The Digital Marketing Success Path Quizjennielyon.com/quiz
    Get in touch with Jennie:
    🔹Free Consultation jennielyon.com/chatwithjennie🔹Jennielyon.com🔹Social Media @jennielyonmarketing

    • 25 min
    #177 - The Ultimate Guide to a Successful Website Redesign

    #177 - The Ultimate Guide to a Successful Website Redesign

    According to a survey by Adobe, 38% of people will stop engaging with a website if the content or layout is unattractive. Moreover, 75% of consumers admit to making judgments about a company's credibility based on their website design. 
    What does this mean?
    A website redesign can help you attract more visitors, increase conversions, boost sales, and enhance customer satisfaction.
    In this guide, I will show you how to redesign your website in 2024, following the latest trends and best practices in web design and development. 
    Ready to get started? Let's dive in!
    This week, Jennie talks about: 
    Content Overview
    🔹Understanding the need for a redesign🔹Assessing the current state of your website🔹Planning your redesign strategy🔹Content and information architecture🔹Preparing for a smooth website launch 🔹Success Stories🔹Homework and Action Plan
    Links for This Episode on Website Redesigns
    🔹The Ultimate Website Audit Workbookhttps://jennielyon.com/websiteaudit🔹SEO Checklisthttps://jennielyon.com/seo🔹SMART Goals Worksheethttps://jennielyon.com/SMART🔹Schedule a free call with Jennie today!https://jennielyon.com/chatwithjennie🔹The Digital Marketing Success Path Quizhttps://jennielyon.com/quiz 🔹Schedule a Free Consultationhttps://jennielyon.com/chatwithjennie
    Get in touch with Jennie:
    🔹Free Consultation jennielyon.com/chatwithjennie🔹Jennielyon.com🔹Social Media @jennielyonmarketing

    • 29 min
    #176 - Segmentation Strategies: Targeting the Right Audience with Email Marketing

    #176 - Segmentation Strategies: Targeting the Right Audience with Email Marketing

    Email marketing rocks! Sending emails? Super effective. Segmentation matters!
    But guess what? Subscribers aren't clones. They're unique, with different tastes and habits. So, ditch the generic emails; it's time to get personal because not all subscribers are cut from the same cloth. They've got different needs and vibes, affecting how they respond to your emails.
    Wondering how? Segmentation is the game-changer. This blog post is your easy guide to why it rocks, how to do it, and the tools you need.
    Ready to level up your email game? Let's dive right in!
    This week, Jennie talks about: 
    Content Overview
    🔹Why Email List Segmentation?🔹Types of Segmentation🔹Crafting Segmentation Criteria🔹Personalization Techniques🔹Tools and Platforms🔹Avoiding Common Pitfalls🔹What’s Next/Homework + Action Plan 
    Links for This Episode on Email Segmentation
    🔹The Digital Marketing Success Path Quizhttps://jennielyon.com/quiz🔹Schedule a free call with Jennie today!https://jennielyon.com/chatwithjennie

    Get in touch with Jennie:
    🔹Free Consultation jennielyon.com/chatwithjennie🔹Jennielyon.com🔹Social Media @jennielyonmarketing

    • 25 min
    #175 - Creating Evergreen Content: Ensuring Long-Term Success for Your Business

    #175 - Creating Evergreen Content: Ensuring Long-Term Success for Your Business

    In a world where trends come and go like flickering candle flames, evergreen content is that steady beacon guiding your business's journey. It's not a quick story that vanishes; it's a narrative echoing through time.
    So, why should you care about evergreen content for your business? It's the solid ground where your brand story stands, unaffected by passing trends.
    We'll explore the art of crafting messages that endure, dive into meeting universal customer needs, and adopt a strategic mindset for content that weathers any storm. 
    This week, Jennie talks about: 
    Content Overview
    🔹What is Evergreen Content?🔹The Art Of Messages That Stick Around 🔹Identifying What Customers Always Want🔹Strategies for Creating Evergreen Content🔹Leveraging Video and Visual Content🔹SEO Practices for Lasting Visibility🔹Keeping Your Refreshing And  Evergreen Content Alive🔹Building a Timeless Brand Identity🔹Measuring Evergreen Impact🔹What’s Next/Homework + Action Plan 
    Links for This Episode on Creating Evergreen Content 
    How to Boost Your Brand with Engaging Video Content5 SEO Tips That Will Boost You in Search + Free Checklisthttps://jennielyon.com/seoThe Digital Marketing Success Path Quizhttps://jennielyon.com/quizSchedule a Free Consultationhttps://jennielyon.com/chatwithjennieGet in touch with Jennie:
    🔹Free Consultation jennielyon.com/chatwithjennie🔹Jennielyon.com🔹Social Media @jennielyonmarketing

    • 37 min

Customer Reviews

5.0 out of 5
46 Ratings

46 Ratings

Mischa-Z ,

Master of your craft!

So much great content on online entrepreneurship! And everything around it! I can’t keep up with all your amazing episode titles and content!

BKpodlistener ,

So helpful

As a person who has to do all their own social media, marketing, and asset creation, I found this podcast so helpful! Love it!

AdaE77 ,

Come to learn!

I am learning so much about digital content with Jennie! Check it out for yourlsef.

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