116 episodes

How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!

Digital Marketing Made Simple with Jennie Lyon Jennie Lyon

    • Business
    • 5.0 • 28 Ratings

How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!

    #116 - Is Podcasting A Good Addition To Your Business?

    #116 - Is Podcasting A Good Addition To Your Business?

    In today’s episode of Digital Marketing Made Simple, Is Podcasting A Good Addition To Your Business, Jennie goes over the pros and cons of podcasting.

    What you will learn:
    💥 Podcasting gives you the ability to reach a broader audience.
    💥 Build authentic relationships with your audience:
    💥 Becoming an influencer in your field
    💥 Podcast schedule expectations.
    💥 Prevent users from losing interest.
    💥 Marketing Investment for Podcasting.

    Links For This Episode:

    How to Start Podcasting Workbook
    https://jennielyonvirtualassistantservices.lpages.co/jlvas-podcast-workbook/

    Schedule a free call with Jennie today! https://jennielyon.com/chatwithjennie

    Get in touch with Jennie:

    JennieLyon.com
    jennie@jennielyon.com
    Book a Free Consultation @ https://jennielyon.com/chatwithjennie
    Listen to the Podcast @ https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
    Facebook @ https://www.facebook.com/JennieLyonMarketing/
    Instagram @ https://instagram.com/jennielyonmarketing
    Twitter @ https://twitter.com/jennielyon
    LinkedIn @ https://www.linkedin.com/in/jennielyon?trk=author_mini-profile_title
    Pinterest @ https://www.pinterest.com/JennieLyonMarketing/

    • 15 min
    #115 - 4 Proven Strategies To Reduce Shopping Cart Abandonment

    #115 - 4 Proven Strategies To Reduce Shopping Cart Abandonment

    In today’s episode of Digital Marketing Made Simple, 4 Proven Strategies To Reduce Shopping Cart Abandonment, Jennie shows us 4 simple strategies that you can implement today and increase your bottom line.

    What you will learn:

    ☑ FOMO is real. As humans, we never want to feel like we missed out. Using ethical scarcity marketing techniques can greatly impact your bottom dollar.
    ☑ The power of free shipping and return shipping shouldn’t be overlooked. Adding this simple offer to your marketing strategy could boost your revenue by 33%.
    ☑ Online Buy now, Pay Later is a must-have for your shopping carts. If not offering your customer multiple payment options, you are leaving money on the table.
    ☑ Exit-Intent Pop’s aren’t a thing of the past. You can increase your bottom line by 5% or more if used strategically.

    Links For This Episode:
    Making the Most of Social Media https://jennielyonvirtualassistantservices.lpages.co/jlvas-which-social-platform-for-my-business/

    Schedule a free call with Jennie today! https://jennielyon.com/chatwithjennie

    Get in touch with Jennie:
    ✨ JennieLyon.com
    ✨ jennie@jennielyon.com
    ✨ Book a Free Consultation @ https://jennielyon.com/chatwithjennie
    ✨ Listen to the Podcast @ https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
    ✨ Facebook @ https://www.facebook.com/JennieLyonMarketing/
    ✨ Instagram @ https://instagram.com/jennielyonmarketing
    ✨ Twitter @ https://twitter.com/jennielyon
    ✨ LinkedIn @ https://www.linkedin.com/in/jennielyon?trk=author_mini-profile_title
    ✨ Pinterest @ https://www.pinterest.com/JennieLyonMarketing/

    • 9 min
    #114 - Customer-Centric Marketing: How To Use It To Your Advantage

    #114 - Customer-Centric Marketing: How To Use It To Your Advantage

    In today’s episode of Digital Marketing Made Simple, Customer-Centric Marketing: How To Use It To Your Advantage, Jennie dives into what customer-centric marketing is, why it's an important piece to the marketing puzzle, and how to use it to your advantage.

    What you will learn:

    💥 Customer-centric marketing is a business philosophy that prioritizes the customer's needs and experience above all else.
    💥 Customer-centric marketing fosters better campaign strategies and results.
    💥 Auditing your site, offers, products, and services is key to keeping your customer in mind centric adjustments.
    💥 How to incorporate CC marketing into all your other platforms and campaigns.

    Links For This Episode:
    8 Steps to Automating Your Client Onboarding https://jennielyonvirtualassistantservices.lpages.co/new-client-onboarding/

    Schedule a free call with Jennie today! https://jennielyon.com/chatwithjennie

    Get in touch with Jennie:
    ✨ JennieLyon.com
    ✨ jennie@jennielyon.com
    ✨ Book a Free Consultation @ https://jennielyon.com/chatwithjennie
    ✨ Listen to the Podcast @ https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
    ✨ Facebook @ https://www.facebook.com/JennieLyonMarketing/
    ✨ Instagram @ https://instagram.com/jennielyonmarketing
    ✨ Twitter @ https://twitter.com/jennielyon
    ✨ LinkedIn @ https://www.linkedin.com/in/jennielyon?trk=author_mini-profile_title
    ✨ Pinterest @ https://www.pinterest.com/JennieLyonMarketing/

    • 11 min
    #113 - 5 Proven Engagement Marketing Strategies that Boost Results

    #113 - 5 Proven Engagement Marketing Strategies that Boost Results

    In today’s episode of Digital Marketing Made Simple, 5 Proven Engagement Marketing Strategies that Boost Results, Jennie dives into what engagement marketing is, why its an important piece to the marketing puzzle, and 5 tactics to elevate your customer experience.

    What you will learn:

    💥 How to personalize your customer experience
    💥 How to launch customer loyalty programs
    💥 Why Push Notifications don’t get the recognition they deserve
    💥 What is UGC, and how to work it into your marketing strategy
    💥 Tapping into Influencer Marketing and how it affects your bottom line


    Links For This Episode:
    8 Steps to Automating Your Client Onboarding https://jennielyonvirtualassistantservices.lpages.co/new-client-onboarding/

    Schedule a free call with Jennie today! https://jennielyon.com/chatwithjennie

    Get in touch with Jennie:
    ✨ JennieLyon.com
    ✨ jennie@jennielyon.com
    ✨ Book a Free Consultation @ https://jennielyon.com/chatwithjennie
    ✨ Listen to the Podcast @ https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
    ✨ Facebook @ https://www.facebook.com/JennieLyonMarketing/
    ✨ Instagram @ https://instagram.com/jennielyonmarketing
    ✨ Twitter @ https://twitter.com/jennielyon
    ✨ LinkedIn @ https://www.linkedin.com/in/jennielyon?trk=author_mini-profile_title
    ✨ Pinterest @ https://www.pinterest.com/JennieLyonMarketing/

    • 14 min
    #112 - The Best SEO Tips for Q4

    #112 - The Best SEO Tips for Q4

    In today’s episode of Digital Marketing Made Simple, The Best SEO Tips for Q4. Jennie shares actional tips with us today to give your business the boost it needs for a successful holiday season. The clock is ticking so you don’t want to miss this episode.

    What you will learn:

    💥 What is SEO & Why it's Important? Search Engine Optimization (SEO) is an important part of any online marketing strategy
    💥 Monetizable Keywords. What they are & how they affect SEO
    💥 Mobile optimization is essential in conversions and responsible for over 72.94 % of online sales
    💥 Why your site speed is important to land on the front page of Google
    💥 Tips and Tricks to partner to get an SEO boost during the biggest marketing quarter of the year

    Links For This Episode:
    Small Business SEO Checklist https://jennielyonvirtualassistantservices.lpages.co/jlvas-seo-checklist/

    Schedule a free call with Jennie today! https://jennielyon.com/chatwithjennie

    Get in touch with Jennie:
    ✨ JennieLyon.com
    ✨ jennie@jennielyon.com
    ✨ Book a Free Consultation @ https://jennielyon.com/chatwithjennie
    ✨ Listen to the Podcast @ https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
    ✨ Facebook @ https://www.facebook.com/JennieLyonMarketing/
    ✨ Instagram @ https://instagram.com/jennielyonmarketing
    ✨ Twitter @ https://twitter.com/jennielyon
    ✨ LinkedIn @ https://www.linkedin.com/in/jennielyon?trk=author_mini-profile_title
    ✨ Pinterest @ https://www.pinterest.com/JennieLyonMarketing/

    • 19 min
    #111 - Do You Need to be on TikTok?

    #111 - Do You Need to be on TikTok?

    In today’s episode of Digital Marketing Made Simple, Do You Need to be on TikTok? Jennie sheds some light on the growth and marketing methods of TikTok.

    What you will learn:
    1️⃣ TikTok is the main social media platform for targeting a younger audience demographic.
    2️⃣ There are five main TikTok Ad types and what they are.
    3️⃣ Storytelling in marketing increases sales and retains followers.
    4️⃣ What analytics to measure your success, and if TikTok is a successful platform for you?

    Links For This Episode:
    Making the Most of Social Media https://jennielyonvirtualassistantservices.leadpages.co/jlvas-which-social-platform-for-my-business/

    Schedule a free call with Jennie today! https://jennielyon.com/chatwithjennie

    Get in touch with Jennie:
    ✨ JennieLyon.com
    ✨ jennie@jennielyon.com
    ✨ Book a Free Consultation @ https://jennielyon.com/chatwithjennie
    ✨ Listen to the Podcast @ https://podcasts.apple.com/us/podcast/digital-marketing-made-simple-with-jennie-lyon/id1518193466
    ✨ Facebook @ https://www.facebook.com/JennieLyonMarketing/
    ✨ Instagram @ https://instagram.com/jennielyonmarketing
    ✨ Twitter @ https://twitter.com/jennielyon
    ✨ LinkedIn @ https://www.linkedin.com/in/jennielyon?trk=author_mini-profile_title
    ✨ Pinterest @ https://www.pinterest.com/JennieLyonMarketing/

    • 19 min

Customer Reviews

5.0 out of 5
28 Ratings

28 Ratings

md728 ,

The show I didn’t know I needed!!

Such great content and helpful advice for business owners. She breaks down the complicated world of digital marketing into easy to implement tips. A must listen!!

AndreaWilWoods ,

Fantastic tips, tricks & more

I love how focused Jennie's podcast is. If you are new to the digital marketing space or you want to improve your game, this podcast is a must-listen!

Cj279gem ,

Joy to listen to. Inspiring

I thoroughly enjoy every episode. Concise and quality info! I love that she touches upon self care as a business owner too because that’s my jam!

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