189 episodes

How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!

Digital Marketing Made Simple with Jennie Lyon Jennie Lyon

    • Business
    • 5.0 • 46 Ratings

How do you grow your online business? Grow your email list? Build a social media following? Start a webinar, online course, or podcast? For many people, creating a profitable online business is the dream. Discover why thousands of online business owners have turned to Jennie Lyon to help them grow their online business using digital marketing and virtual assistant services. Jennie shares her best digital marketing tips, practices, and strategies to get you optimal results!

    #189 - Business Growth with $500 a Month: The Power of a Virtual Digital Marketing Team

    #189 - Business Growth with $500 a Month: The Power of a Virtual Digital Marketing Team

    Growing a business is a challenging task. It becomes even more daunting when you're working with a limited budget.
    But what if I told you that you could significantly grow your business with just $500 a month? Yes, it's possible. And the secret lies in leveraging digital marketing and a virtual assistant.
    Digital marketing is a powerful tool for businesses of all sizes. It allows you to reach a global audience, engage with customers, and drive sales. All without breaking the bank.
    A virtual assistant, on the other hand, can help you manage your digital marketing tasks. They can handle everything from social media management to content creation, email marketing, and more. This frees up your time to focus on other aspects of your business.
    But how exactly can you use digital marketing and a virtual assistant to grow your business? That's what we're here to discuss.
    In this article, we'll explore 3 types of marketing you can collaborate with a digital marketing team and virtual assistant on for $500 a month. 
    So, whether you're a small business owner, a startup founder, or an entrepreneur, this article is for you. It's time to take your business to the next level without spending a fortune.
    Ready to get started? Let's dive in.
    🔹Content Creation: Engage and Inform Your Audience for $500 a Month
    🔹Content Research and Planning
    🔹Writing and Editing Your Content 
    🔹Video Production and Editing
    🔹Podcast Production and Promotion
    🔹Time Management and Productivity
    🔹Social Media Marketing: Build an Engaged Community for $500 a Month
    🔹Social Media Strategy Development
    🔹Social Media Content Creation and Scheduling
    🔹Social Media Community Management 
    🔹Social Media Advertising
    🔹Social Media Performance Tracking and Analytics
    🔹Email Marketing: Build an Engaged List of Raving Fans for $500 a Month
    🔹Building an Email List
    🔹Email Campaign Strategy
    🔹Email Content Creation and Personalization
    🔹Email Automation and Drip Campaigns
    🔹Email Marketing Performance Tracking and Analytics
    🔹This Week’s Homework

    Links for This Episode on growing your business with $500 a month. 
      
    Discover Your Digital Marketing Success Pathhttps://jennielyon.com/quizHow to Use our Digital Marketing Teamhttps://jennielyon.com/vateamHow to Start a Podcast Workbookhttps://jennielyon.com/podcast Content Calendar Templatehttps://jennielyon.com/contentcalendarSchedule a free call with Jennie today!https://jennielyon.com/chatwithjennie How to Use our Digital Marketing Teamhttps://jennielyon.com/vateam
    Get in touch with Jennie:
    🔹Free Consultation https://jennielyon.com/chatwithjennie 🔹Jennielyon.com🔹Social Media @jennielyonmarketing

    • 23 min
    #188 - The Ultimate Podcast Marketing Playbook: Strategies for Success

    #188 - The Ultimate Podcast Marketing Playbook: Strategies for Success

    Podcasting has become a powerful medium for storytelling, education, and entertainment. It's a platform that allows creators to connect with audiences on a personal level. But how do you ensure your podcast reaches the ears of those who would most appreciate it? How do you grow your audience and promote your podcast effectively?

    These are questions that many podcast creators grapple with. In this comprehensive guide, we aim to provide you with actionable podcast marketing tips. These tips will help you enhance your podcast promotion efforts and boost your audience growth.

    So, if you're ready to take your podcast to the next level, let's dive in. 

    🔹Understanding Podcast Marketing🔹Defining Your Podcast’s Unique Value Proposition🔹Identifying Your Target Audience🔹Crafting Quality Content 🔹SEO Optimization for Podcasts 🔹Leveraging Social Media for Podcast Promotion
    🔹Collaborations and Networking
    🔹Email Marketing for Podcast Promotion 🔹Encouraging Reviews and Ratings 🔹Paid Advertising and Sponsorships 🔹Analytics and Feedback: Measuring Success🔹Repurposing Podcast Content
    🔹This Week’s Homework 

    Links for This Episode on podcast marketing.

    Discover Your Digital Marketing Success Pathhttps://jennielyon.com/quizHow to Start a Podcast Workbookhttps://jennielyon.com/podcast Content Calendar Templatehttps://jennielyon.com/contentcalendarICA Templatehttps://jennielyon.com/ICA 
    Making the Most of Social Media Workbookhttps://jennielyon.com/socialmediaworkbook SEO Checklisthttps://jennielyon.com/seo Schedule a free call with Jennie today!https://jennielyon.com/chatwithjennie How to Use our Digital Marketing Teamhttps://jennielyon.com/vateam
    Get in touch with Jennie:
    🔹Free Consultation https://jennielyon.com/chatwithjennie 🔹Jennielyon.com🔹Social Media @jennielyonmarketing

    • 30 min
    #187 - How to Use Social Media Stories in Your Marketing

    #187 - How to Use Social Media Stories in Your Marketing

    One trend in the ever-evolving digital marketing landscape has taken center stage: Social Media Stories. These fleeting, 24-hour posts have become a powerful tool for brands and businesses.
    But why are Stories so popular? The answer lies in their short-lived nature.
    Stories offer a fresh, engaging way to connect with audiences. They provide a sense of immediacy and exclusivity that traditional posts can't match, leading to a surge in their use across various social media platforms. From Instagram to Facebook, TikTok to LinkedIn, Stories have become a staple of social media marketing.
    But how can you harness the power of Stories for your brand? How can you create compelling, engaging Stories that resonate with your audience? And how can you integrate Stories into your overall marketing strategy?
    This week, Jennie talks about: 
    🔹Understanding Social Media Stories and Their Impact🔹What Are Social Media Stories? 🔹The Psychology Behind the Popularity of Stories 🔹The Short-Lived Nature of Stories and User Engagement🔹Statistics on Social Media Stories Usage and Effectiveness🔹Crafting Your Social Media Stories Strategy🔹Aligning Stories with Your Marketing Goals🔹Platform-Specific Strategies for Instagram, Facebook, Snapchat, and More🔹Creating a Content Calendar for Stories🔹Measuring the Success of Your Stories
    🔹Best Practices for Engaging and Visually Appealing Stories🔹The Role of Visual Storytelling in Brand Narrative🔹Tips for Creating Compelling Story Content🔹Utilizing Interactive Features to Boost Engagement🔹Story Highlights: Curating Your Best Content🔹Adapting Content for Different Audience Segments
    🔹Navigating Legalities: Music, Images, and Video Content🔹Case Studies: Brands Excelling in Social Media Stories Marketing🔹Brand Storytelling Success Stories
    🔹Innovative Uses of Stories in Marketing Campaigns
    🔹The Future of Social Media Stories Marketing🔹Upcoming Trends and Features to Watch🔹Integrating Stories into Your Overall Marketing Strategy🔹Recap of Key Takeaways🔹This Week’s Homework
    Links for This Episode on How to Use Social Media Stories in Your Marketing
    Discover Your Digital Marketing Success Pathhttps://jennielyon.com/quizContent Calendar Templatehttps://jennielyon.com/contentcalendar  
    Social Media Calendar Templatehttps://jennielyon.com/socialmediacalendar Weekly Social Media Checklisthttps://jennielyon.com/socialmediachecklist Holiday Hashtag Calendarhttps://jennielyon.com/hashtags  Schedule a free call with Jennie today!https://jennielyon.com/chatwithjennie How to Use our Digital Marketing Teamhttps://jennielyon.com/vateamGet in touch with Jennie:
    🔹Free Consultation https://jennielyon.com/chatwithjennie 🔹Jennielyon.com🔹Social Media @jennielyonmarketing

    • 23 min
    #186 - How to Start Working With A Digital Marketing Virtual Assistant To Grow Your Business

    #186 - How to Start Working With A Digital Marketing Virtual Assistant To Grow Your Business

    You know you should be marketing your business. Still, as a small business owner, you're most likely already wearing many different hats, and adding marketing to your never-ending list of to-do items can feel overwhelming. 
    If you don't have experience in marketing, it can not only feel overwhelming; it can be a rabbit hole that you get sucked into again and again. The solution? A digital marketing virtual assistant!
    This week, Jennie talks about:
    🔹What is a Digital Marketing Virtual Assistant🔹How Do I Start Working with a Digital Marketing Virtual Assistant🔹Stage 1: Foundation🔹Branding, Messaging, Ideal Client Avatar Development & Funnels (Lead Generation)🔹Stage 2: Promotion🔹Content Marketing, Email Marketing & Social Media Marketing🔹Stage 3: Scale🔹More Funnels, Online Courses, Webinars, Memberships, Launches and Paid Advertising🔹Tips for Selecting the Right Digital Marketing Virtual Assistant 🔹Integrating a Digital Marketing Virtual Assistant into Your Business🔹Overcoming Challenges and Building a Strong Working Relationship 🔹Measuring the Impact of Your Digital Marketing Virtual Assistant 🔹The Future of Digital Marketing And Virtual Assistance 
    Links for This Episode on How to Start Working with a Digital Marketing Virtual Assistant to Grow Your Business 
    Discover Your Digital Marketing Success Pathhttps://jennielyon.com/quizBrand Building Workbookhttps://jennielyon.com/brandworkbook 
    How to Create Your Core Lead Magnet  https://jennielyon.com/websiteauditIdeal Client Avatar Templatehttps://jennielyon.com/ica SEO Checklisthttps://jennielyon.com/SEO Social Media Calendar Templatehttps://jennielyon.com/socialmediacalendar Weekly Social Media Checklisthttps://jennielyon.com/socialmediachecklist Holiday Hashtag Calendarhttps://jennielyon.com/hashtags  Schedule a free call with Jennie today!https://jennielyon.com/chatwithjennie How to Use our Digital Marketing Teamhttps://jennielyon.com/vateamGet in touch with Jennie:
    🔹Free Consultation https://jennielyon.com/chatwithjennie 🔹Jennielyon.com🔹Social Media @jennielyonmarketing

    • 31 min
    #185 - How to Get Your First 1,000 Email Subscribers

    #185 - How to Get Your First 1,000 Email Subscribers

    Email marketing is considered one of the most powerful instruments in a company's marketing toolkit. By utilizing email marketing, businesses cannot only connect with their target audience but also establish and nurture relationships with potential customers, drive sales, and increase revenue. 
    In this podcast, we will discuss the key strategies and tips for acquiring your first 1,000 email subscribers and provide insights on how to grow your email list effectively over time.
    This week, Jennie talks about:
    🔹Why is Email Marketing Important 🔹Direct Communication with Your Audience 🔹Higher Conversion Rates🔹Cost Effectiveness 🔹How to Get Your First 1,000 Email Subscribers🔹Create High-Quality Content 🔹Use Lead Magnets 🔹Optimize Your Website for Conversions 🔹Leverage Social Media  🔹Collaborate with Other Businesses🔹Use an Email Marketing Virtual Assistant  🔹Tips for Growing Your Email List🔹Common Mistakes to Avoid🔹Homework: Take Action to Grow Your Email List 
    Links for This Episode on Getting Your First 1,000 Email Subscribers: 
    How to Create Your Core Lead Magnet  https://jennielyon.com/websiteaudit Ideal Client Avatar Templatehttps://jennielyon.com/ica SEO Checklisthttps://jennielyon.com/SEO Social Media Calendar Templatehttps://jennielyon.com/socialmediacalendar Weekly Social Media Checklisthttps://jennielyon.com/socialmediachecklist Holiday Hashtag Calendarhttps://jennielyon.com/hashtags  Schedule a free call with Jennie today!https://jennielyon.com/chatwithjennie How to Use our Digital Marketing Teamhttps://jennielyon.com/vateamGet in touch with Jennie:
    🔹Free Consultation https://jennielyon.com/chatwithjennie 🔹Jennielyon.com🔹Social Media @jennielyonmarketing

    • 25 min
    #184 - 7 Fantastic & Affordable Online Marketing Strategies For Small Business Owners

    #184 - 7 Fantastic & Affordable Online Marketing Strategies For Small Business Owners

    In today's fast-paced digital landscape, it's crucial for small businesses to harness a wealth of resources to navigate the ever-evolving realm of online marketing.
    When executed with precision and foresight, online marketing can be a powerful tool for attracting new customers and expanding your business.
    Today, I’m offering insights and practical strategies to elevate your online presence affordably and effectively.

    This week, Jennie talks about:
    🔹Why Online Marketing Matters for Small Businesses🔹Establish Your Online Branding🔹Optimize Your Website 🔹Mobile Responsiveness 🔹SEO Optimization🔹Utilize Social Media 🔹Invest in Email Marketing🔹Collaborate with Other Businesses🔹Use Google My Business 🔹Create High Quality Content 🔹This Week’s Homework 
    Links for This Episode on Affordable Online Marketing Strategies for Small Business Owners:
    Website Audit Workbook https://jennielyon.com/websiteaudit SEO Checklisthttps://jennielyon.com/SEO Social Media Calendar Templatehttps://jennielyon.com/socialmediacalendar Weekly Social Media Checklisthttps://jennielyon.com/socialmediachecklist Holiday Hashtag Calendarhttps://jennielyon.com/hashtags  Schedule a free call with Jennie today!https://jennielyon.com/chatwithjennie How to Use our Digital Marketing Teamhttps://jennielyon.com/vateamGet in touch with Jennie:
    🔹Free Consultation https://jennielyon.com/chatwithjennie 🔹Jennielyon.com🔹Social Media @jennielyonmarketing

    • 27 min

Customer Reviews

5.0 out of 5
46 Ratings

46 Ratings

Mischa-Z ,

Master of your craft!

So much great content on online entrepreneurship! And everything around it! I can’t keep up with all your amazing episode titles and content!

BKpodlistener ,

So helpful

As a person who has to do all their own social media, marketing, and asset creation, I found this podcast so helpful! Love it!

AdaE77 ,

Come to learn!

I am learning so much about digital content with Jennie! Check it out for yourlsef.

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