Digital Marketing Made Simple with Jennie Lyon Jennie Lyon

You know you should be marketing your business. Still, as a small business owner, you're most likely already wearing many different hats, and adding marketing to your never-ending list of to-do items can feel overwhelming. 
If you don't have experience in marketing, it can not only feel overwhelming; it can be a rabbit hole that you get sucked into again and again. The solution? A digital marketing virtual assistant!
This week, Jennie talks about:
🔹What is a Digital Marketing Virtual Assistant🔹How Do I Start Working with a Digital Marketing Virtual Assistant🔹Stage 1: Foundation🔹Branding, Messaging, Ideal Client Avatar Development & Funnels (Lead Generation)🔹Stage 2: Promotion🔹Content Marketing, Email Marketing & Social Media Marketing🔹Stage 3: Scale🔹More Funnels, Online Courses, Webinars, Memberships, Launches and Paid Advertising🔹Tips for Selecting the Right Digital Marketing Virtual Assistant 🔹Integrating a Digital Marketing Virtual Assistant into Your Business🔹Overcoming Challenges and Building a Strong Working Relationship 🔹Measuring the Impact of Your Digital Marketing Virtual Assistant 🔹The Future of Digital Marketing And Virtual Assistance 
Links for This Episode on How to Start Working with a Digital Marketing Virtual Assistant to Grow Your Business 
Discover Your Digital Marketing Success Pathhttps://jennielyon.com/quizBrand Building Workbookhttps://jennielyon.com/brandworkbook 
How to Create Your Core Lead Magnet  https://jennielyon.com/websiteauditIdeal Client Avatar Templatehttps://jennielyon.com/ica SEO Checklisthttps://jennielyon.com/SEO Social Media Calendar Templatehttps://jennielyon.com/socialmediacalendar Weekly Social Media Checklisthttps://jennielyon.com/socialmediachecklist Holiday Hashtag Calendarhttps://jennielyon.com/hashtags  Schedule a free call with Jennie today!https://jennielyon.com/chatwithjennie How to Use our Digital Marketing Teamhttps://jennielyon.com/vateamGet in touch with Jennie:
🔹Free Consultation https://jennielyon.com/chatwithjennie 🔹Jennielyon.com🔹Social Media @jennielyonmarketing

Email marketing is considered one of the most powerful instruments in a company's marketing toolkit. By utilizing email marketing, businesses cannot only connect with their target audience but also establish and nurture relationships with potential customers, drive sales, and increase revenue. 
In this podcast, we will discuss the key strategies and tips for acquiring your first 1,000 email subscribers and provide insights on how to grow your email list effectively over time.
This week, Jennie talks about:
🔹Why is Email Marketing Important 🔹Direct Communication with Your Audience 🔹Higher Conversion Rates🔹Cost Effectiveness 🔹How to Get Your First 1,000 Email Subscribers🔹Create High-Quality Content 🔹Use Lead Magnets 🔹Optimize Your Website for Conversions 🔹Leverage Social Media  🔹Collaborate with Other Businesses🔹Use an Email Marketing Virtual Assistant  🔹Tips for Growing Your Email List🔹Common Mistakes to Avoid🔹Homework: Take Action to Grow Your Email List 
Links for This Episode on Getting Your First 1,000 Email Subscribers: 
How to Create Your Core Lead Magnet  https://jennielyon.com/websiteaudit Ideal Client Avatar Templatehttps://jennielyon.com/ica SEO Checklisthttps://jennielyon.com/SEO Social Media Calendar Templatehttps://jennielyon.com/socialmediacalendar Weekly Social Media Checklisthttps://jennielyon.com/socialmediachecklist Holiday Hashtag Calendarhttps://jennielyon.com/hashtags  Schedule a free call with Jennie today!https://jennielyon.com/chatwithjennie How to Use our Digital Marketing Teamhttps://jennielyon.com/vateamGet in touch with Jennie:
🔹Free Consultation https://jennielyon.com/chatwithjennie 🔹Jennielyon.com🔹Social Media @jennielyonmarketing

In today's fast-paced digital landscape, it's crucial for small businesses to harness a wealth of resources to navigate the ever-evolving realm of online marketing.
When executed with precision and foresight, online marketing can be a powerful tool for attracting new customers and expanding your business.
Today, I’m offering insights and practical strategies to elevate your online presence affordably and effectively.

This week, Jennie talks about:
🔹Why Online Marketing Matters for Small Businesses🔹Establish Your Online Branding🔹Optimize Your Website 🔹Mobile Responsiveness 🔹SEO Optimization🔹Utilize Social Media 🔹Invest in Email Marketing🔹Collaborate with Other Businesses🔹Use Google My Business 🔹Create High Quality Content 🔹This Week’s Homework 
Links for This Episode on Affordable Online Marketing Strategies for Small Business Owners:
Website Audit Workbook https://jennielyon.com/websiteaudit SEO Checklisthttps://jennielyon.com/SEO Social Media Calendar Templatehttps://jennielyon.com/socialmediacalendar Weekly Social Media Checklisthttps://jennielyon.com/socialmediachecklist Holiday Hashtag Calendarhttps://jennielyon.com/hashtags  Schedule a free call with Jennie today!https://jennielyon.com/chatwithjennie How to Use our Digital Marketing Teamhttps://jennielyon.com/vateamGet in touch with Jennie:
🔹Free Consultation https://jennielyon.com/chatwithjennie 🔹Jennielyon.com🔹Social Media @jennielyonmarketing

Hey there! 💫 Are you interested in taking your sales funnel to the next level and achieving remarkable success? If so, it's time to embark on an exciting journey towards unlocking your business's potential. Today, we'll explore sales funnels in depth and reveal the three secret weapons that can elevate your strategies and set you up for unstoppable revenue.
This is an opportunity to equip yourself with the tools and insights to supercharge your business. We'll delve into innovative approaches and provide actionable tactics to transform your sales funnel into a revenue-generating powerhouse. By making simple yet powerful changes, you can achieve significant results and set the stage for sustainable growth and extraordinary success.
So, are you ready to dive into the details of sales funnels and unlock their full potential? Let's embark on this journey together and uncover strategies to take your business to new heights. Get ready to harness the power of these secret weapons and witness the remarkable transformation of your sales funnel. Let's get started
This week Jennie talks about:
🔹What is a Sales Funnel & Why Do I Need One?🔹Four Stages of a Sales Funnel 🔹Three Sales Funnel Secret Weapons🔹Secret Weapon #1: Compelling & Targeted Content🔹Personalization in Content Marketing🔹Personalized Messaging🔹Personalized Follow-Up Content🔹Secret Weapon #2: Personalization🔹Personalization in Lead Generation  🔹Customized Sales Interactions 🔹Personalized Post-Sales Support 🔹Secret Weapon #3: Optimized Conversion Strategies 🔹Personalization in Conversion Points🔹Customized Offers and Incentives🔹Timely and Relevant Follow-Ups 🔹Homework: Putting Your Knowledge into Action 
Links for This Episode on Creating a Powerhouse Sales Funnel
Schedule a free call with Jennie today!https://jennielyon.com/chatwithjennie How to Use our Digital Marketing Teamhttps://jennielyon.com/vateamGet in touch with Jennie:
🔹Free Consultation https://jennielyon.com/chatwithjennie 🔹Jennielyon.com🔹Social Media @jennielyonmarketing

Social media has become an integral part of our lives. It has changed how we communicate and interact with each other and how we operate our businesses. With millions of users on various social media platforms, it can be challenging for small business owners to stand out and connect with their target audience.
One way to make your business stand out on social media is by showcasing your brand personality. Doing so can build a strong connection with your audience and differentiate yourself from your competitors. 
If you feel that your brand's social media presence is a bit scattered, or you're posting content but lack cohesion, preventing you from building a solid and engaged audience, this guide is for you. Today, we will discuss what a social media style guide is, the benefits of having one, and the resources to create one for your business today. Let's jump in! 
This week, Jennie talks about:

🔹What is a Social Media Style Guide🔹Why Does Your Brand Need a Social Media Style Guide?🔹What are the Benefits of a Social Media Style Guide🔹What to Understand Before You Create a Social Media Style Guide🔹Define Your Brand Identity🔹Define Your Target Audience🔹Ask Super Specific Questions🔹Define Your Keywords and Messaging🔹Understanding the Social Media Post Requirements🔹Examples of Great Social Media Style Guides🔹Make Your Social Media Guide Work for You
Links for This Episode on Creating a Social Media Style Guide 
Social Media Style Guide Questionnairehttps://jennielyon.com/182surveyWant your own social media style guide? I'll create one for you for $27 - email me at hello@jennielyon.comSchedule a free call with Jennie today!https://jennielyon.com/chatwithjennie How to Use our Digital Marketing Teamhttps://jennielyon.com/vateamGet in touch with Jennie:
🔹Free Consultation https://jennielyon.com/chatwithjennie 🔹Jennielyon.com🔹Social Media @jennielyonmarketing

The pending TikTok ban has caused quite a stir among small business owners who have relied heavily on the platform to build their businesses. 

With the potential loss of a significant marketing channel, it has become even more critical for small business owners to diversify their marketing strategies and explore other options. 

Let’s jump into my favorite online marketing strategy that you OWN, which will make you $42 for each $1 spent!

This week, Jennie talks about:

🔹Don’t Put All Your Eggs in One Marketing Basket
🔹Why Having an Email List is Important 
🔹The Differences between Social Media Marketing and Email Marketing 
🔹How to Choose an Email Marketing Platform🔹How to Start Building an Email List with a Free Lead Magnet
🔹How to Get the Most Out of Your Email Marketing 
🔹The Best Types of Free Lead Magnets
🔹Creating a Free Lead Magnet that People Can’t Resist
🔹How to Create a Nurture Sequence for Your Free Lead Magnet
🔹How to Turn Your Free Lead Magnet into a Full Cycle Sales Funnel
🔹This Week’s Email List Building Homework
Links for This Episode on How to Build an Email List
List Building Checklisthttps://jennielyon.com/listbuilding How to Choose Your Core Lead Magnethttps://jennielyon.com/coreleadmagnet 
Schedule a free call with Jennie today!https://jennielyon.com/chatwithjennie How to Use our Digital Marketing Teamhttps://jennielyon.com/vateamGet in touch with Jennie:
🔹Free Consultation https://jennielyon.com/chatwithjennie 🔹Jennielyon.com🔹Social Media @jennielyonmarketing