DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
Johnson, Weissenborn & Seder: Previewing the Advocacy Summit
As with most public gatherings, Destinations International's annual Advocacy Summit is going virtual this year. On this episode of DMOU, Jack Johnson, Andreas Weissenborn and Gabe Seder preview the upcoming Summit and discuss the need for diversified revenue streams, the updated 2020 lexicon and the opportunities to more effectively tell our story.
Sara Brish: Using DMO Technology to Punch Above Your Weight Class
Stevens Point is the 28th largest city in Wisconsin, yet its DMO's utilization of sector-specific technology rivals first-tier destinations across the country. We sit down with Sara Brish of the Stevens Point Area CVB to discuss her philosophies on investing in technologies to compete more effectively and operate more efficiently...and not letting destination size or budget prevent her DMO from operating like a major market operation.
Butch Spyridon: The Chair's Agenda for Destinations International
This Summer, Nashville's Butch Spyridon assumed the Chairmanship of Destinations International. On this edition of DMOU, he outlines his agenda for the organization in the coming year, focusing on Diversity and Advocacy. In our conversation, Butch goes deep on both topics and shares his experience in producing brand-defining documentaries that showcase the voices behind Music City.
David Peacock: The Future of Tourism
Earlier this year, Simpleview asked sector veteran David Peacock to lead its Future Tourism Group, a think tank created to envision next steps and design the necessary tools to get there. In this episode, we sit down with David to discuss how the process began, pivoted and is positioning itself to guide DMOs into the future. Plus, we talk about broken bones and how an unintentional Visitors Center almost cost a destination a boatload of money. Join us.
Shelly Green: On Ethics and Accountability
Shelly Green (former CEO of Visit Durham) is one of the DMO world's thought leaders. Thus, when she wrote her CDME paper on Ethics, we were all over learning about her research into what we're doing right...and wrong. In this episode, Shelly shares the concept of "ethical blindness" and offers up examples of how the best intentions can trip us up. And, you'll learn more about her international musicality in the Bonus Round.
Ray Hoyt: Diversifying DMO Revenue Streams
When Ray Hoyt was named CEO of Visit Tulsa, he knew Job #1 was increasing revenue for the DMO. Over the past decade, he has grown the organizations budget from $1.8 million to $7 million by increasing his City's investment of Room Tax, developing an aggressive Corporate investment program that is a model for the DMO sector and managing an exhaustive drive to establish a Business Improvement District. In this edition of DMOU, Ray shares his path forward in diversifying his DMO's revenue streams and positioning Visit Tulsa to continue to be able to drive business, even in an economic downturn.