DMOU features the brightest voices in the Destination Marketing field, sharing innovative case studies and evolving philosophies.
Cristy Morrison: The Pros and Cons of 3 DMO Structures
Stillwater's Cristy Morrison holds a distinction that few, if any, do. She has led the Destination Marketing effort for her city as a City Department, a Division of the Chamber and as an Independent 501(c)(6). And, she faced an RFP challenge, which has become increasingly prevalent in the DMO space. On this episode of DMOU, Cristy joins Bill to chronicle the pros and cons of each structure and share insights from her successful RFP experience.
Dave Herrell: Engaging Residents to be Brand Builders
Since his arrival in the Quad Cities, CEO Dave Herrell has been on a mission to awaken his community to its boundless potential as a premier travel destination. Attempting to counter an all too prevalent Midwest sense of understated pride, he and his Team have launched several initiatives to persuade Quad Citizens to stand up for their community in order to attract more visitors. On this episode, Dave riffs on how his DMO is utilizing TXT, an Ambassador Program and the Web to encourage residents to share their destination favorites with the world. And, yeah...he shares his favorite concert of all time in the Bonus Round. Join us.
The 3 Transformational Trends of the Future Study
Every few years, Destinations International commissions a Futures Study to attempt to identify next steps for DMO pros to consider as we move our sector forward. The latest was released this July at the Annual Convention in Baltimore. On this episode of DMOU, we sit down with Charles Harris (CEO of the Reno-Sparks CVB) and Gabe Sedar (Senior Director of Advocacy Policy and Program Development for Destinations International) to discuss and debate the Top Three Trends revealed in this year's Future Study. Join us.
Martha Sheridan: All In with DEI and a TID
Since taking the reins of the Greater Boston CVB in 2018, Martha Sheridan has been on a whirlwind ride, made even more so with the events of the past 18 months. Hear the former Destinations International Chair describe how her DMO worked with the City to make the destination more welcoming, secured a Tourism Improvement District during COVID and share the lessons learned in her first three years in a Top 25 city. Oh yeah...and how she found her way into the Destination Marketing world in the Bonus Round Question.
Lee Tasseff: Destination Revitalization
Home to the Ohio State Reformatory, Mansfield has emerged as an international destination after Shawshank Redemption was filmed there. But the story goes much deeper, as our guest Lee Tasseff (CEO of Destination Mansfield) shares. In this episode, you'll hear how his DMO worked with the preservationist side of the historic prison to ultimately transition it to a site for one of Ohio's biggest rock concerts.
Jason Holic: The Next Step in Calculating ROI
For Destination Marketing Organizations, proving ROI has been the Holy Grail. And, with political pressures becoming even more pronounced in our world, the need has never been greater. During the pandemic, Experience Kissimmee's Jason Holic dedicated time to developing a tool that his DMO could use as they emerged from they crisis, using a myriad of data points that were already at their disposal. In this edition of DMOU, we go down the rabbit hole with Jason to learn about "The Impactulator," an ROI calculator that Experience Kissimmee is making available to DMOs everywhere.