107 episodes

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.

Destination Marketing Podcast Relic Agency

    • Places & Travel
    • 4.8 • 22 Ratings

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.

    Camden Bernatz - Interesting Analytics in the Industry

    Camden Bernatz - Interesting Analytics in the Industry

    In this episode of the Destination Marketing Podcast, Camden Bernatz, Digital Marketing and SEO Specialist at Relic, joins us to discuss some of his research into travel sentiment during the Covid-19 pandemic. Listen to hear some of his findings, including how the younger generation's attitude towards travel has changed in recent months.

    "In tourism, every destination is simultaneously competing with one another, but also not because next summer they could come to your place, or they could pick a trip after the next one to come to yours. It's interesting because you're always available, you always have a potential audience, but it's when things like this that really make people think about travel in a new way. What are you doing as a destination to put yourself in people's minds in that way?" -Camden Bernatz

    Click here to connect with Camden on Linkedin - https://www.linkedin.com/in/camden-bernatz/

    If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com/ 

    • 35 min
    An Exciting Announcement from Relic

    An Exciting Announcement from Relic

    In this episode of the Destination Marketing Podcast, Adam jumps on to share an exciting announcement from Relic. At the beginning of November, Relic acquired EKR, another advertising agency in Provo Utah. Listen to learn how this acquisition will expand Relic's services, and help us to further fulfill our clients' needs.

    If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com/ 

    • 5 min
    Incentive Travel Opportunities for Destinations in 2020

    Incentive Travel Opportunities for Destinations in 2020

    In this special episode of The Destination Marketing Podcast, Adam is a guest on SITE's Armchair Conversations Webinar. Hosted by Tahira Endean, head of events at SITE, this episode follows their discussion about Adam's background in advertising, his book "Touchpoints", as well as some of his insights on the travel industry as a whole. Listen to learn more about incentive travel programs, and how destinations can use them to their advantage.

    "In incentive travel, we are creating an opportunity for them to have one of the major pillar experiences of their lives. The responsibility that comes along with that is really heavy as well, but that's what I love about the industry. It's such a special opportunity to impact the lives of the travelers that are going to come to the destination."

    Learn more about SITE here: https://www.siteglobal.com/

    Get "Touchpoints - A Destination Marketer's Guide to Brand Evaluation and Enhancement" here: https://www.amazon.com/dp/B0863QDC1J/ref=cm_sw_em_r_mt_dp_a-URFbC50B84D

    If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com/ 

    • 56 min
    Michael Hensley - When The Pandemic Causes a Major Audience Shift

    Michael Hensley - When The Pandemic Causes a Major Audience Shift

    Michael Hensley, the Travel Marketing Manager at Go Great Lakes Bay CVB, joins this episode of the Destination Marketing Podcast to talk about how the pandemic has caused a shift in his destination's target market. Listen to learn how the Great Lakes Bay area has navigated this shift, as well as some of the strategies they've used to navigate not only the pandemic but also the major flood that hit Midland, Michigan in May 2020.

    "When you look at destination marketing organizations, yes they're there to provide a great experience for their visitors, but they're also there to advocate outside of that area for their residents." -Michael Hensley

    Great Lakes Bay (https://www.gogreat.com/)

    If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com/ 

    • 36 min
    Why Your Destination Needs A Podcast

    Why Your Destination Needs A Podcast

    In this episode of the Destination Marketing Podcast, Adam breaks down all of the reasons why every destination needs to have their own podcast. Listen to learn how destination-specific podcasts can be important tools for not only tourism but also economic development and stakeholder engagement.

    "The thing that younger audiences love, is the ability to consume content in a passive way. When you're sitting at your computer or you're on your phone, you are only able to consume the content by reading through it. For those that have the busy lives of today, it slows down their life by having to sit and consume that media. What a podcast does, is allow that content consumption to move from an active format to a passive format." -Adam Stoker on the transition from active to passive content consumption

    If you are looking into starting a podcast for your destination, or if you are interested in any of Relic’s other services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com/ 

    • 14 min
    Matt Clement - Attribution and Data

    Matt Clement - Attribution and Data

    In this episode of the Destination Marketing Podcast, Matt Clement from Arrivalist joins us to discuss the ever-expanding field of attribution and data in destination marketing. Topics include handling attribution in the tourism industry, balancing brand awareness and last-click attribution, as well as some details about Arrivalist and how it can be useful to destination marketers.

    “I mentioned this is the golden age of having data available, and that is true. We have never had so much available to us as destination marketers, but we have to be careful. You have to be prudent.” – Matt Clement on the importance of being careful with the data that we have access to.

    To check out Arrivalist, click here (https://www.arrivalist.com/)

    If you are interested in any of Relic’s services, please email adam@relicagency.com (mailto:adam@relicagency.com) or visit https://www.relicagency.com/ 

    • 53 min

Customer Reviews

4.8 out of 5
22 Ratings

22 Ratings

planogurl ,

Geek out on digital marketing in the tourism industry

I am really enjoying the podcast! This is a great way to hear what other DMOs are doing in digital marketing. There are some super talented people working in the industry with amazing insights.

Jakethesnake828 ,

Insight Rich

While not a Destination Marketer, listening to marketing tactics in this podcast have helped me broaden my thinking for my current role in marketing. It’s been very interesting to see similarities between destination marketing and CPG marketing.

DMO dude ,

These guys get it

If you want insights into marketing strategies in the tourism industry this is the podcast you need. I’ve been impressed with the guests. This has been very helpful for our destination!

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