312 episodes

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.

Destination Marketing Podcast Relic Agency

    • Society & Culture
    • 4.8 • 49 Ratings

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.

    Curating Visitor Experiences in Surrey with Angeline Chew

    Curating Visitor Experiences in Surrey with Angeline Chew

    In this episode, Adam continues his time at Destinations International’s Marketing and Communications Summit, where he sits down with Angeline Chew, executive director at Discover Surrey. Angeline shares why ensuring an optimal visitor experience is critical. She also dives into how DMOs can collaborate with stakeholders to curate these experiences for the traveler.

    “My other thing with destination development is you have to really work within the structure and the capabilities of your partner. You may want them to do something but if they’re not ready, you have to work at their pace. You can lead them and you can work with them and you can partner with them but the thing is, they also have to have the capacity to move things forward.” -Angeline Chew

    Discover Surrey

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

    • 13 min
    Tackling a Rebrand in Helena, Montana, with Brandon Pendergast

    Tackling a Rebrand in Helena, Montana, with Brandon Pendergast

    In this episode, Adam takes the show to the Destinations International Marketing and Communications Summit, where he sits down with Brandon Pendergast, sales and marketing manager at Visit Helena. Brandon talks about Visit Helena’s rebrand process and how they involved key stakeholders and community members to ensure its success.

    “We communicated to our local stakeholders and invested the time to teach all of our organizations how this brand is not only a tangible document but a tangible vision for growth.” -Brandon Pendergast

    Visit Helena

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

    • 15 min
    The Secret Behind Great Hospitality with Sarah Dandashy

    The Secret Behind Great Hospitality with Sarah Dandashy

    In this episode, Adam invites travel expert, author and podcast host Sarah Dandashy to share her insights on the hospitality industry. Sarah talks about her experiences working in travel and tourism and explains why having great people is crucial for providing excellent hospitality to visitors. Adam and Sarah also discuss her role in West Hollywood's podcast and why creating meaningful content is critical for destinations.

    Ask A Concierge
    The Creators Podcast

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

    • 40 min
    How To Create Premium Television Content For Your Destination with Tom Farrell

    How To Create Premium Television Content For Your Destination with Tom Farrell

    In this episode, Adam talks with Tom Farrell, Founder and CEO of The Workshop, an Emmy-nominated team that focuses on producing unscripted television content. They talk about some of the projects that Tom has worked on, including an upcoming project for Visit Myrtle Beach: Traveling the Spectrum. Listen to learn why Tom is so passionate about telling stories and how your destination can do something similar.

    "I always use that question why not right now? Why not do it right now? You can talk about it and kick it down the road for years. What you have to do is roll up your sleeves, decide that you’re going to plow forward, commit to it, and stay with that commitment." -Tom Farrell

    The Workshop

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

    • 31 min
    Is Taking a Risk Worth It? with Rachel O’Neill Cusey

    Is Taking a Risk Worth It? with Rachel O’Neill Cusey

    On this episode, Adam is joined by President and CEO of Visit Laguna Beach Rachel O’Neill Cusey to discuss their new campaign, “From Radical Origins.” Designed to tell the stories that have shaped Laguna Beach, this brand-new campaign defies conventional advertising norms, offering a fresh approach to portraying a destination's narrative.

    “If I learned anything, it was from the people that told their stories. They all made a change by doing something radical and doing something that was outside of the box. That’s what we have to do to make things happen.” -Rachel O’Neill Cusey

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

    • 44 min
    Calling All Taylor Swift Fans, This One's For You

    Calling All Taylor Swift Fans, This One's For You

    This week, Adam dives into the cultural phenomenon that is Taylor Swift and how two cities were able to capitalize on The Eras Tour coming to town. Isaac Reichman from Choose Chicago and Julie Calvert from Visit Cincy join Adam to talk about their experiences hosting the tour and the incredible results they saw from this major event.

    Choose Chicago
    Visit Cincy

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

    • 51 min

Customer Reviews

4.8 out of 5
49 Ratings

49 Ratings

Joseph Trahan ,

Destination Marketing is the best!

Adam,

Thank you for your time and effort into the podcast. It has been super amazing to listen to and you are a great resource, and I'm not even in destination marketing!

You have given so much-- I just have to say, if there's anything you need from me just let me know! Even if that's just buying your next cup of coffee!

From,

Joe (a really big fan of the show)

dcharno ,

A Must Listen for the Destination Marketers

I’ve been a longtime listener of this pod and always enjoy learning how others are tackling the ever changing marketing landscape for their destinations.

Hulia15440 ,

Great Resource

This show is an awesome resource for anyone who works in the tourism industry. It is my go to for updates on industry trends and information on how to be the best tourism professional that I can be. Thanks for the great content!

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