229 episodes

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.

Destination Marketing Podcast Relic Agency

    • Society & Culture
    • 4.9 • 38 Ratings

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.

    Navigating a Changing Labor Market with Mike Gamble and Cambria Jones

    Navigating a Changing Labor Market with Mike Gamble and Cambria Jones

    There have been a lot of changes in the labor market in the past few years, especially in the tourism industry, which is why Adam sits down with two representatives from Searchwide Global today. President and CEO Mike Gamble and Director of Marketing Cambria Jones discuss the tourism and travel job market, tackling issues ranging from shortage of labor to talent authenticity.

    Destination Marketing Podcast
    Relic Agency

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit https://www.relicagency.com/

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.

    • 39 min
    When Your Funding is on the Ballot with Marcus Carney

    When Your Funding is on the Ballot with Marcus Carney

    Executive Director Marcus Carney, shares his experience in joining Visit Yuma and shaking things up. Later, he describes what it's like running a campaign for destination funding and gives tips for other destinations in similar situations.

    "A lot of our messaging was around the positive things we do . . . and so whether or not it passes, we at least can rely on the fact that we got our messages out. We feel that we talked to a lot of good people who recognize that what we do is important."
    - Marcus Carney

    Destination Marketing Podcast
    Relic Agency

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit https://www.relicagency.com/

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.

    • 50 min
    Tik Tok Famous With Cody Chomiak

    Tik Tok Famous With Cody Chomiak

    How can a destination optimize TikTok's niche segmentation to boost engagement and drive real-life results? This is a question Adam and Cody set out to answer. Cody talks all things social media, from pushing past posting pitfalls to influencer collaborations. Today, we learn that digital marketing strategy starts with leveraging a destination's offerings.

    "If I could give a DMO, or PMO or state organization advice [it would be to] have freedom, empowerment, and curiosity. If you can have those things with your team, and kind of give them the leeway to play, that's kind of the baseline that you want to have."
    - Cody Chomiak

    Travel Manitoba
    Destination Marketing Podcast
    Relic Agency

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit https://www.relicagency.com/

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.

    • 44 min
    A Conversation with Don Welsh, CEO of Destinations International

    A Conversation with Don Welsh, CEO of Destinations International

    Adam is on the road this week with Don Welsh, president and CEO at Destinations International. Together, they chat about opportunities to learn and discuss the close-knit community that is the travel and tourism industry.

    "We now have a larger group of people that can rely on in this community. We believe strongly in community . . . the benefit of being a member of [Destinations International] is you're not alone."
    - Don Welsh

    Destinations International
    Destination Marketing Podcast
    Relic Agency

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit https://www.relicagency.com/

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.

    • 35 min
    Social Media Marketing with Pratt Redd

    Social Media Marketing with Pratt Redd

    Pratt Redd of Visit Blanding tells Adam about his experience in the digital marketing sphere. He shares his tips on targeting unique audiences across social media platforms and how his online efforts have affected visitor traffic to their sites in southern Utah.

    "Every Friday night at seven I usually post something that just seems Instagram likes it, my followers seem to be the most engaged around that time — maybe Saturday evening as well. But if I do that at Tuesday at seven, yeah nothing, it's much lower engagement."
    - Pratt Redd


    Visit Blanding
    Destination Marketing Podcast
    Relic Agency

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit https://www.relicagency.com/

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.

    • 20 min
    Establishing Your "Cool Factor" with Lesha Coltharp and Joan Hammer

    Establishing Your "Cool Factor" with Lesha Coltharp and Joan Hammer

    Members of the Utah Tourism Conference board, Joan and Lesha, share their thoughts on what makes small destinations stand out. With Adam, they discuss the genuine and authentic culture that the tourism industry has and how we can build relationships with competitors to strengthen ourselves and each other.

    "[This industry is] a family, it's a collaboration . . . we don't compete, we just support and prop each other up. It's what we what do."
    - Joan Hammer

    Destination Marketing Podcast
    Relic Agency

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit https://www.relicagency.com/

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in joining the network, please email adam@relicagency.com.

    • 15 min

Customer Reviews

4.9 out of 5
38 Ratings

38 Ratings

mhames72 ,

Love this podcast!

Adam always has interesting and engaging guests on this podcast. If you're in the tourism industry, this is a must-listen! Great work!

EKnop2016 ,

Great insight into the industry

I’m a newcomer to the DMO industry. I found Adam’s podcast about a week before starting my job as director of public relations at GO Laurel Highlands in southwestern Pennsylvania, and it’s been a phenomenal resource. I started with Episode 1 and listen any time I can. It’s like a getting a college course on DMOs that features a guest lecturer every week. I absolutely love it!

atownjs ,

Destination marketing g.o.a.t.

Need to bring Ed Harris back on the pod! That dude has so much knowledge to offer and is the voice all up and coming marketers need to hear.

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