Doctors in Business Doctors in Business

In this episode, our guest is Dr. John Whyte, MD, MPH, and CMO of WebMD. Dr. Whyte brings years of experience from working for the FDA, CMS, and Discovery Channel to WebMD and helps create high level strategy. Focusing on healthcare mis/information, we discussed the role of AI, drug advertising, challenges during the pandemic, and consumerism in healthcare. This episode ought to be of interest to anyone interested in taking agency over their health information or becoming a physician-businessperson.



Follow us on Twitter @doctorsinbiz to meet more creative doctors!

This episode was hosted and edited by David Park.



Timestamps

(01:08) Role of CMO at WebMD

(02:17) Balancing corporate and clinical work

(06:10) Med school to health policy space

(08:45) Choosing the right content for WebMD

(11:35) AI in healthcare delivery

(14:35) Health is wealth

(15:30) Growth strategies and initiatives

(18:31) Direct-to-consumer drug advertising

(21:55) Misinformation and transparency

(24:23) Data trends from search engines

(26:29) Challenges and opportunities during the pandemic

(27:45) Controlling social media algorithms

(33:03) Retail healthcare and consumerism

(36:10) Personal goals

In this episode, our guest is Dr. Reid Waldman, M.D., Forbes 30 Under 30 Class of 2024, dermatologist, and founder and CEO of Veradermics. With over $40 million raised, Veradermics is looking to change the fact that there has been little to no innovation in dermatology in recent years. Dr. Waldman took a huge risk by jumping from medicine to the startup space. He talks about how he can make a much larger impact on patients’ lives through Veradermics than by being an individual physician. This episode ought to be of interest to anyone interested in becoming a physician entrepreneur and understanding how a medical background can provide an edge in starting and growing a successful business.



Follow us on Twitter @doctorsinbiz to meet more creative
doctors!



This episode was hosted and edited by David Park.


Timestamps

(01:16) Background

(02:45) Hacking Dermatology to $40M raised

(04:23) Meeting his lead investor during Series A

(05:10) Why has there been little innovation in dermatology?

(07:07) Physician entrepreneur

(08:42) Taking risks: from medicine to startup

(10:49) Goal of Veradermics

(11:39) Veradermics differentiator

(13:40) Challenges

(14:51) Learning on the job

(19:49) Thought partners

In this episode, our guest is Dr. David L. Nathan, M.D., psychiatrist, founder of Doctors for Drug Policy Reform (D4DPR), and co-designer of the universal cannabis symbol. We talk about his motivation behind founding a non-profit and the challenges that came with it. We also explore what it’s like working with politicians to make physician voices heard and to create evidence-based policies. In 2019, Dr. Nathan testified in front of the U.S. House Judiciary Committee regarding cannabis regulation and legalization. He professes his love for graphic designing and labeling which, with the help of his son, Eli, led to them designing the International Intoxicating Cannabis Products Symbol (IICPS), adopted by four states now. This episode ought to be of interest to anyone interested in advocacy work in healthcare and understanding a doctor’s perspective on drug legalization and regulation in the U.S.

Follow us on Twitter @doctorsinbiz to meet more creative doctors! This episode was hosted and edited by David Park. Music for this episode is credited to Nightfloat.

Timestamps

(00:57) What’s D4DPR?

(02:08) What does D4DPR do?

(05:17) Biden pardons Marijuana users

(07:44) Starting a non-profit

(14:30) Testifying in front of Congress

(16:00) Increase in ER visits by children in newly legalized states?

(21:40) Evidence-based public health policy

(26:13) Risks of underage use of cannabis

(32:40) Designing the universal cannabis symbol

(37:37) Destigmatizing cannabis use

(40:50) Hit’em where they ain’t

In this episode, join Dr. Lucy McBride as we unravel the intricate tapestry of what true health entails. She is the host of the podcast “Beyond the Prescription,” where she brings on guests ranging from musicians to politicians, discussing how their life challenges allowed them to view holistic health differently. She shares her personal motivation behind creating the podcast and the health challenges she faced as a young adult. Dr. McBride is currently a practicing primary care physician based in D.C.

Follow us on Twitter @doctorscreate to hear more from creative
doctors! This episode was hosted and edited by David Park. Music for
this episode is credited to Nightfloat.

Timestamps

(01:28) Origins of “Beyond the Prescription” podcast

(06:13) Writing a newsletter “Are You Okay?”

(10:16) Problems with the current primary care doctor

(16:37) Conversations you should have with your primary care doctor

(19:21) Getting from intention to execution

(23:22) A teenage girl’s problems

(26:17) Managing stress in college   

(31:12) Normalizing the human condition

In this episode, Dr. Shilpa Darivemula shares about how her experiences as both a dancer and a doctor led her to create the Aseemkala Initiative. This group is dedicated to harnessing the power of traditional dance to perform modern stories about healthcare inequities. Dr. Darivemula is trained in a form of Indian classical dance known as Kuchipudi. She is also an OB/GYN, currently completing a General Obstetrics and Gynecology Reproductive Health Fellowship at UNC. You can learn more about the Aseemkala Initative at https://aseemkala.org.

Dr. Darivemula was also involved in the Re-imagining Medicine Festival, which we covered in Episode #49. You can also watch the performances from the 2023 Reimagining Medicine Festival here.

This episode was hosted and edited by Mekala Neelakantan. Check out https://www.doctorswhocreate.com/about for the full podcast team. Music for this episode is credited to the band, Nightfloat. As always, please tweet us (@doctorscreate) with any questions, comments, or feedback!

In this episode, learn more how to harness the power of technology to improve mental health, from digital psychiatrist and creative extraordinaire Dr. Nina Vasan. She shares about her experiences as the founder and executive director of Brainstorm: The Stanford Lab for Mental Health Innovation, designing new tools for Pinterest and TikTok, as the chief medical officer of Real, a startup dedicated to expanding online access to psychiatric treatment, and as the author of Do Good Well: Your Guide to Leadership, Action, and Social Innovation.

Follow us on Twitter @doctorscreate to hear more from creative doctors! This episode was hosted and edited by David Park. Music for this episode is credited to Nightfloat.

Timestamps

(06:42) Screen time and depression

(07:46) Interdisciplinary team at Brainstorm

(10:12) Mental health help on Pinterest

(13:09) Brainstorm x Pinterest

(20:05) Brainstorm x TikTok

(26:16) Modern therapy through Real

(32:43) Does Real actually help you get better?

(36:25) First generation mental health apps

(40:06) Lack of mental health professionals

(44:47) Creativity in medicine