The question was posed to a group of panelists, “As an auto repair shop that hasn’t been doing any marketing, where do I start?” There are a lot of different ways to answer this question, but we look back at how we started marketing our own shop and had great success. Not all marketing looks like what we tend to think of with websites, digital ads, direct mail, etc. The most effective marketing we’ve ever done was face-to-face, and some of the most successful shops still attribute their success to tactics like the ones we talk about in this episode.
“As an auto repair shop that hasn’t been doing any marketing, where do I start?”Blog: Is That Really Marketing?Businesspeople are the ultimate referrersBNI GroupsWhat is BNI?Overview of the meeting formatBNI specific to auto repairChambers of Commerce“I joined the chamber and never got anything from it”Chamber breakfast, Leads for Lunch, BAHCommitteesHosting events at your shopBNIChamber eventsCar care clinicsMerit badge workshopsKatrina driveHalloween “Trunk-or-Treat”Car showsMevert Automotive’s Customer Appreciation Mevert Vacation Open HouseWho manages all of this?Future podcast episode “Should your shop have a dedicated marketing director?”
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Instagram - @shopmarketingpros
Get the Book - shopmarketingpros.com/book
Lagniappe (Books, Links, Other Podcasts, etc)
Blog: Is That Really Marketing?BNIBlog: Planning a Trunk-or-Treat for Your Auto Repair ShopBlog: How to Become Well Known In Your CommunityCustomer Appreciation Mevert Vacation Open House
Thanks to our partner RepairPal. Vist on the Web HEREHow to Connect With Kim and Brian
Shop Marketing Pros Website HERE
Meet us at the many industry events throughout the year.