How do you dominate in global markets? We spend a lot of time in academia discussing US companies going overseas, but this interview takes a different perspective. Cleo Franklin, CMO of Mahindra North America (now VP of Marketing and Business Development - Latin America) talks to Professor Scott Davis about bringing an Indian tractor company to the US market. Along the way, Cleo reveals tremendous insights about navigating global markets.
Informações
- Podcast
- Publicado15 de maio de 2018 18:22 UTC
- Duração24min
- ClassificaçãoLivre