Don't Say Content Devin Bramhall & Margaret Kelsey

We had just recorded an episode about CMOs being anxious when Devin attended AudienePlus’s Golden Hour conference, where the IRL of stressed-out and disillusioned marketers was not only the prevailing topic but also the mood of attendees. This one-day event was a cathartic gathering of senior marketers eager to get their feelings out (then drink them away) amidst the golden strangeness of fake paparazzi, Lindsey Sterling’s eating disorder, and a decadent setting that didn’t quite convince any of us that everything is going to be OK—but did show us that we’re not alone. And that felt pretty good. 

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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

Experimentation is the Queen of Marketing Strategy these days as Martech continues to evolve, GenAI content becomes the new keyword stuffing and Google follows their hearts on SERPs in what seems like a midlife crisis-induced mushroom trip. No one knows what’s going to happen, so the best marketing strategy today involves testing & play to determine the best tactical mix for your business. Ned MacPherson, Chief Growth Officer of Power Digital is here this week to share what trends he’s noticing in CRO right now and his thoughts on the future of marketing strategy.Resources:
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Marketing is really just relationship-building at scale. But within that "scale" are activities that aren't 100% programmable. That's what a successful marketing mix looks like. But explaining that to stakeholders isn't always easy. As marketers we have to be both business strategists, human connectors and creatives. Today we're talking with Rachel Elsts Downey, founder/CEO of Share Your Genius, about the growth strategies available in tight economic climates and how no aspects of marketing are, in fact, dead.
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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

It’s 5 pm, do you know how your CMO is doing? You probably do, because they are anxiously wading through the same muck wondering how they are going to deliver consistent results while the foundation of their industry and macro environment are in tumult. 

The average day of a CMO right involves trying to strategically plan growth when even demand gen playbooks aren’t functioning like they used to, buyers are taking longer at every stage of the journey, budgets are both reduced and less consistent QoQ, and no one wtf is going to happen with interest rates, search, AI, the election, wars, etc will impact their companies, campaigns, day-to-day lives. 

So yeah, CMOs are feeling it, too, and we talked to a few for this episode as a kind of group hug and reminder: You’re not alone!

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What makes a marketing function successful today? 
There are new trends and old playbooks, but what marketers do startups really need? And what about bigger companies? 

We talk structure, success, and our big dreams for what it looks like in the future. 
Join us as we chat through what types of marketers we see rising to the top now, and how marketing can best align and structure itself to grow into the future.

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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/

We talked about it way back in season 1. Today, what we’re interested in is: What personal brand currently does for individuals, particularly in a world where there's waning trust among institutions and executives? 

Personal branding is reputation. As tech moves faster, channels change more rapidly, you have to  harness your reputation. Yes, even if you’re B2B. Actually, ESPECIALLY if you’re B2B. 

You have a personal brand, regardless if you’re activating it through social channels. Even if you don’t want to be an “influencer”, this episode is for you. 

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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/