Don’t Underthink It Racking Up Rentals

There are certain decisions we must make in life and business that we recognize as being big and important decisions, and we allocate much time and energy to them. There are other decisions we must make that seem small and insignificant; in fact, sometimes we don’t even realize they are decisions at all, and to these we allocate very little time and energy. In negotiation, though, the seemingly small decisions can be of large importance, and it’s critical that we give them the thought and consideration they deserve.  In this episode, Jeff provides a simple and common example of a seemingly small decision that represents a bigger point in a negotiation, and encourages listeners to not underthink the right way to handle it. 
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