The Stack

McGaw.io
  • 4,6 (21)
  • MARKETING
The Stack

If you want to nail your strategy, build a revenue machine and take your sales to the next level ⁠— it’s time to look at your tech stack.  Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack. He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the tech stack that’s making their wildly ambitious revenue goals a reality.

  1. 12 DE MAR.

    How SumoQuote Hit a Consistent 33% Conversion Rate with Brandon Healey, VP of Sales & Marketing

    SumoQuote has unique trial and demo formula, leading to a 33% conversion rate from free trial to new customer. Dan McGaw and Brandon Healey, VP of Sales & Marketing at SumoQuote discuss the journey from internal tool to a recently acquired saas company. Listen in to learn how Brandon uses tools like Webflow, Close CRM, Customer.io, and Zapier and about the importance of partner integrations.

    31min

  2. 27 DE FEV.

    B2B Attribution Strategies to Drive Growth and Increase ROI with Andy Caron (RP), Drew Smith (Attributa), and Steffen Hedebrandt (Dreamdata)

    Industry experts Andy Caron, President of Revenue Pulse, Drew Smith, Co-founder and CEO of Attributa, and Steffen Hedebrandt, Co-founder and CMO of Dreamdata, share insights on B2B attribution strategies for 2024 to help you drive growth and ROI.

    40min

  3. 19 DE FEV.

    Drive Adoption and Scale Net Recurring Revenue without PQLs with Mallory Lee, VP of Revenue Operations at Nylas

    Mallory Lee, VP of Revenue Operations at Nylas, shares her approach to product-led growth (PLG) and why they don't use product-qualified leads (PQLs), focusing on user engagement and identifying high-return users to drive adoption. Mallory discusses their KPIs, the importance of net revenue retention (NRR), and their stack, including tools like MadKudu and Inflection.

    44min

  4. 12 DE FEV.

    Build a Customer-Centric Tech Stack for DTC and B2B Revenue Growth with Daan Goossens, VP of Growth at Mysa

    Daan Goossens, the VP of Growth at Mysa smart thermostats, shares his strategic approach to marketing and growth. He delves into the tech stack employed by Mysa, which includes Shopify, Contentful, Google Tag Manager, Segment, Amplitude, and Customer.io. Daan emphasizes the criticality of balancing effort, payoff, and consumer impact. By reducing discount levels and focusing on revenue growth and profitability, Mysa has achieved remarkable success.

    38min

  5. 6 DE FEV.

    Drive B2B Growth with a Customer-Centric Approach in Product-led Growth Strategies with Aaron Bird (Inflection), Laura Schaffer (Amplitude) and Francis Brero (MadKudu)

    In this episode of The Stack, host Dan McGaw is joined by Aaron Bird, Laura Schaffer, and Francis Brero to discuss the rise of product-led growth (PLG) and its impact on the sales process. They explore how PLG can be a powerful tool for driving growth and expanding customer adoption, but caution that it may not be suitable for all companies. The panelists share insights on leveraging product analytics, segmenting users, and tailoring the PLG approach to fit the unique needs of each business.

    40min

  6. 30 DE JAN.

    DTC Omnichannel Strategies using Data Centralization and Activation with Maxime Lagresle

    Maxime Lagresle, Head of Data at Veronica Beard, shares insights on converting customers to omnichannel and leveraging tools like Fivetran and BigQuery to create personalized experiences. Explore the power of reverse ETL for data activation in marketing campaigns and how data centralization and activation drive revenue and enhance the DTC customer experience at Veronica Beard.

    39min

  7. 22 DE JAN.

    Drive D2C Growth by Humanizing Brand and Marketing Strategy with Aaron Wollner, CMO of Quontic Bank

    Aaron Wollner, CMO of Quantic Bank, discusses the unique challenges and strategies of marketing in the banking industry, emphasizing the importance of humanizing the brand, utilizing data analytics, and collecting customer feedback. He also shares insights on growth goals, affiliate marketing use, and his testing approach and optimization tools.

    40min

  8. 16 DE JAN.

    Nail B2B Deals using Multithreaded Strategies and Effective Messaging with Trinity Ngyuen

    Trinity Nguyen, VP of Marketing at User Gems, shares her success in implementing a highly effective multithreading strategy to drive sales and revenue. Overcoming challenges such as inconsistent messaging and customer confusion, Trinity discusses the importance of engaging multiple organizational stakeholders to strengthen customer relationships and brand reputation.

    40min
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Sobre

If you want to nail your strategy, build a revenue machine and take your sales to the next level ⁠— it’s time to look at your tech stack.  Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack. He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the tech stack that’s making their wildly ambitious revenue goals a reality.

Informações

  • Criado por
    McGaw.io
  • Anos de atividade
    2022 - 2024
  • Episódios
    47
  • Classificação
    Explícito
  • Copyright
    © © 2022 Dan McGaw
  • Site do podcast
    The Stack

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