15 episodes

The E-BusinessOnline Podcast is the broadcast companion to the E-BusinessOnline.Com blog and resource site. Hosted by Fred McKinnon, an e-commerce company owner with over a decade of experience and tens of millions in e-commerce revenue, we discuss all things pertaining to e-commerce and e-business. From multi-channel marketplace selling to setting up stores, shopping carts, online business tips, tricks and stories, the podcast covers a wide variety of topics.

E-BusinessOnline E-Commerce Podcast - Discussing ECommerce, Amazon, FBA, MultiChannel, Selling Online Fred McKinnon

    • Education
    • 5.0 • 9 Ratings

The E-BusinessOnline Podcast is the broadcast companion to the E-BusinessOnline.Com blog and resource site. Hosted by Fred McKinnon, an e-commerce company owner with over a decade of experience and tens of millions in e-commerce revenue, we discuss all things pertaining to e-commerce and e-business. From multi-channel marketplace selling to setting up stores, shopping carts, online business tips, tricks and stories, the podcast covers a wide variety of topics.

    Amazon’s New Social Media Codes, Wasted Ad Spend, and Long-Term Storage [Episode 28]

    Amazon’s New Social Media Codes, Wasted Ad Spend, and Long-Term Storage [Episode 28]

    Hello EBO’ers:

    Welcome back to the E-BusinessOnline Podcast – this is Episode 27 where we’re talking about Amazon Seller Fulfilled Prime and some of the pitfalls in purchasing liquidation lots for resale.

    DON’T FORGET THE CONTEST TO WIN ONE HOUR OF FREE E-Commerce COACHING!

    ***CONGRATS TO JODI KLINE, our January 2018 WINNER of one hour of free consulting/coaching.***

    I want to kickstart our EBO Community so I’m hosting a fun little contest to offer a ONE HOUR FREE CONSULT with me for your e-Business.   This can be by phone, Skype, or if you are within travel distance of Southeast Georgia or Northeast Florida and want to come to St. Simons Island, GA and hookup, I’ll buy you lunch and we’ll talk shop for over an hour.    This is worth hundreds of dollars so you wanna win!   You can earn as many as three entries into the contest by doing any of the following:



    * Send me an email letting me know you’re listening to the show.  (Put “Podcast” in the subject line!)  I’d like to hear your thoughts, what you’d like to see in the show, questions, constructive criticism, etc.   This gives you an entry.

    * Leave a written review on the iTunes Podcast.   (you will need to email or tag me with your review username when published)

    * Share this podcast on Facebook.   (You can share this post, or better yet, go to the page on iTunes and share it from there – see screenshot below).  When sharing you will need to TAG the E-BusinessOnline Facebook Page so that I know you shared it.   When you share the podcast to Facebook I won’t know (and give you another entry) unless you tag the Facebook Page, so don’t forget!





    Today’s Show Topics:





    * Amazon announces new “Social Media Coupon Codes” and gives sellers their own landing page to promote discounts.   This can be a great way to easily get a landing page with your promotions to share on social media.   One of the biggest advantages is that Amazon gives you settings to control the # of units a customer can buy and how often.  It’s also an Amazon-built landing page so the customer is one click away from ordering your product.   The biggest disadvantages is your loss of control on design and the ability to collect email addresses to build your list, as well as the inability to add your retargeting pixels (Facebook, Google, etc).

    * How much wasted ad spend do you have?   This is a question I was forced to address when my friend, Jon Kragh, owner of MySellerPal.Com, messaged me on Facebook to take a look at his new tool that shows this at-a-glance.  I was shocked to find nearly $3,000 in wasted ad spend in the past 60 days.   “Wasted Ad Spend” is those keywords that have clicks, costing you money, with no conversions (orders).   Whether you use a tool like MySellerPal, Ignite, or just download the search term report in Excel – this is something everyone should check on.   The surprising thing was that the wasted ad spend wasn’t a few expensive keywords, but was hundreds of cheap keywords that added up to thousands of dollars.

    * February 15th is the date Amazon will charge ...

    • 32 min
    Contest, Amazon’s Seller Fulfilled Prime, and Pitfalls with Liquidation Lots [Episode 27]

    Contest, Amazon’s Seller Fulfilled Prime, and Pitfalls with Liquidation Lots [Episode 27]

    Hello EBO’ers:

    Welcome back to the E-BusinessOnline Podcast – this is Episode 27 where we’re talking about Amazon Seller Fulfilled Prime and some of the pitfalls in purchasing liquidation lots for resale.

    DON’T FORGET THE CONTEST TO WIN ONE HOUR OF FREE E-Commerce COACHING!

    I want to kickstart our EBO Community so I’m hosting a fun little contest to offer a ONE HOUR FREE CONSULT with me for your e-Business.   This can be by phone, Skype, or if you are within travel distance of Southeast Georgia or Northeast Florida and want to come to St. Simons Island, GA and hookup, I’ll buy you lunch and we’ll talk shop for over an hour.    This is worth hundreds of dollars so you wanna win!   You can earn as many as three entries into the contest by doing any of the following:



    * Send me an email letting me know you’re listening to the show.  (Put “Podcast” in the subject line!)  I’d like to hear your thoughts, what you’d like to see in the show, questions, constructive criticism, etc.   This gives you an entry.

    * Leave a written review on the iTunes Podcast.   (you will need to email or tag me with your review username when published)

    * Share this podcast on Facebook.   (You can share this post, or better yet, go to the page on iTunes and share it from there – see screenshot below).  When sharing you will need to TAG the E-BusinessOnline Facebook Page so that I know you shared it.   When you share the podcast to Facebook I won’t know (and give you another entry) unless you tag the Facebook Page, so don’t forget!





     

    AMAZON SELLER-FULFILLED PRIME:

    Archie Clement from our EBO Facebook Community asks a great question about Amazon’s Seller-Fulfilled Prime program:



    Would like to hear your thoughts on Amazon Seller Fulfilled Prime. We receive requests from Amazon from time to time to apply, but we don’t currently have the infrastructure in place to ship orders the same day they are received, and in addition we only have a single warehouse in Texas, so it would require air shipping to many locations to achieve 2 day delivery. Seems to me it could only work with product inventoried in regional fulfillment centers or something.





    * Seller-Fulfilled Prime is a program that allows Sellers to ship their own items from their own warehouses and still get the “PRIME” badge on their listings, capturing those Amazon Prime shoppers.

    * The biggest disadvantage to the program is that you have to purchase your shipping from Amazon and the rates are not very discounted.

    * The advantage is that you don’t have to commit to Prime Shipping for the entire country, but can define it by region, and only offer to those customers that you can reach in 2 business days via cheaper, ground shipping.



    PITFALLS WHEN BUYING LIQUIDATION LOTS:

    One of the hot trends that people are jumping on these days is purchasing inventory through liquidation sites.   The hype is that you can get amazing deals for pennies on the dollar and sell them in new, open-box, or used condition for huge profits.   Sometimes this is true and it can definitely be a great opportunity but as with anything, there are some downsides and pitfalls.   Fred discusses a few pitfalls he’s experienced through is own mistakes and share them...

    • 49 min
    EBO New Year 2018 – Hype, Hysteria, and Honesty plus CONTEST!

    EBO New Year 2018 – Hype, Hysteria, and Honesty plus CONTEST!

    Hello EBO’ers:

    Welcome back to the E-BusinessOnline Podcast – the first episode in many months and our first for 2018.   In this episode:

    CONTEST:

    I want to kickstart our EBO Community so I’m hosting a fun little contest to offer a ONE HOUR FREE CONSULT with me for your e-Business.   This can be by phone, Skype, or if you are within travel distance of Southeast Georgia or Northeast Florida and want to come to St. Simons Island, GA and hookup, I’ll buy you lunch and we’ll talk shop for over an hour.    This is worth hundreds of dollars so you wanna win!   You can earn as many as three entries into the contest by doing any of the following:



    * Send me an email letting me know you’re listening to the show.  (Put “Podcast” in the subject line!)  I’d like to hear your thoughts, what you’d like to see in the show, questions, constructive criticism, etc.   This gives you an entry.

    * Leave a written review on the iTunes Podcast.   (you will need to email or tag me with your review username when published)

    * Share this podcast on Facebook.   (You can share this post, or better yet, go to the page on iTunes and share it from there – see screenshot below).  When sharing you will need to TAG the E-BusinessOnline Facebook Page so that I know you shared it.   When you share the podcast to Facebook I won’t know (and give you another entry) unless you tag the Facebook Page, so don’t forget!





     

    HYPE, HYSTERIA, and HONESTY:

    So in this show, it’s more of a heart-to-heart to kickoff the New Year.   I want you to be able to push through all the hype and hysteria about e-commerce, selling online, and how much money is being made, and just hear some HONEST conversation.

    NEW PROCEDURES FOR AMAZON SUSPENSIONS:

    In this episode I discuss a new procedure that gives Sellers a warning prior to their account being suspended.   This is great news and is the result of some intense conversations I had with a new team at Amazon.  Listen to hear more.

    • 29 min
    Long Term Storage Fees are Coming & Free 30-Minute Coaching [Episode 25]

    Long Term Storage Fees are Coming & Free 30-Minute Coaching [Episode 25]

    Welcome to Episode 25 of the E-BusinessOnline Podcast

    Host & Speaker:  Fred McKinnon

    Topic:   Fred discusses the upcoming Long Term Storage Fees, changes in Amazon’s Multi-Channel Fulfillment fees, and the new liquidation options.

    2 Things We Are Asking Every Listener to Consider:



    * JOIN OUR MAILING LIST:   SEND A TEXT MESSAGE TO 44222 with message:  EBOPODCAST

    * Visit the Podcast on iTunes and leave a rating and written review (speak my love language, please!)



    Episode 25:

    Hey EBOers:

    In this episode we’re talking about the upcoming Amazon Long Term Storage Fees.   They are going to hit you on August 15, 2017 for any inventory that you’ve had in Amazon’s warehouses for 6+ months.

    As of July 1, 2017, your aged units of inventory in our fulfillment centers will subject to the following fees, unless you submit a Removal Order request (or they sell) before August 15, 2017:



    * $11.25 USD/cubic foot (six to 12 months)

    * $22.50 USD/cubic foot (more than 12 months)



    We recommend going to Amazon Seller Central > Inventory > Inventory Planning and reviewing your aged inventory.  You can also see “Recommended Removal” reports in the Reports > Fulfillment area.

    One new option for getting rid of excess inventory is Amazon’s new “LBA” or “Liquidation by Amazon”.   Amazon will liquidate your inventory for you and pay you 90% of the proceeds.   However, be advised that the typical liquidation price is around 10% of the “average selling price”.

    FREE COACHING:

    As you have heard, I am offering professional e-commerce coaching.   As a fun contest I’d like to offer one free 30-minute coaching session.   To enter the contest, send a text message to “44-222” with the word:  EBOCOACH.

    Lastly, send Fred an email and let him know where you’re listening from.   fred @ e-businessonline.com.

    Download the show notes.

    If you’re listening on our website, please consider clicking the subscribe links underneath the player to subscribe in iTunes or in Android apps.  We’d be honored to hear your comments about this podcast below and your reviews on iTunes.

    Consulting:

    Interested in having 1-on-1 consulting calls with Fred?   See the appointment calendar below:

    • 29 min
    Amazon Suspensions – The Horror Stories [Episode 24]

    Amazon Suspensions – The Horror Stories [Episode 24]

    Welcome to Episode 24 of the E-BusinessOnline Podcast

    Host & Speaker:  Fred McKinnon

    Topic:   Fred returns after a few weeks of some really rough e-business events, including two account suspensions, staff layoffs, and a significant battle with sickness.

    2 Things We Are Asking Every Listener to Consider:



    * JOIN OUR MAILING LIST:   SEND A TEXT MESSAGE TO 44222 with message:  EBOPODCAST

    * Visit the Podcast on iTunes and leave a rating and written review (speak my love language, please!)



    Episode 24:

    Hey EBOers:

    In this episode Fred does something that few people are willing to do.  He takes you straight into the details of when things go bad.  Yes, even as a veteran seller with over a decade of experience, things go wrong.  Our primary seller account was suspended two times in 48 hours and the second suspension lasted over a week.   It was an awful experience.    Fred talks about how those things can happen and how to weather the storm.

    In the intro, Fred also discusses the various hats he wears, one of which is as a musician.  If interested in some of Fred’s music, you can listen at:

    Web:  fredmckinnon.com

    Worship Interludes Instrumental Podcast:   bit.ly/worshipinterludes

    Lastly, send Fred an email and let him know where you’re listening from.   fred @ e-businessonline.com.

     

    Download the show notes.

    If you’re listening on our website, please consider clicking the subscribe links underneath the player to subscribe in iTunes or in Android apps.  We’d be honored to hear your comments about this podcast below and your reviews on iTunes.

    Consulting:

    Interested in having 1-on-1 consulting calls with Fred?   See the appointment calendar below:

    • 36 min
    Amazon Prime Day is Coming – How to Prepare [Episode 23]

    Amazon Prime Day is Coming – How to Prepare [Episode 23]

    Welcome to Episode 23 of the E-BusinessOnline Podcast

    Host & Speaker:  Fred McKinnon

    Topic:   Fred discusses Amazon’s Prime Day and how to prepare your Sponsored Product Ads.

    2 Things We Are Asking Every Listener to Consider:



    * JOIN OUR MAILING LIST:   SEND A TEXT MESSAGE TO 44222 with message:  EBOPODCAST

    * Visit the Podcast on iTunes and leave a rating and written review (speak my love language, please!)



    Episode 23:

    Amazon’s Prime Day is Coming – July 11, 2017

    Hello EBO’ers:

    In today’s episode I talk about Amazon’s upcoming Prime Day on July 11th, 2017.   I go over some suggestions on how to prepare for your sponsored product ads from Ivy, an Amazon Business Specialist.

    Below is some of the tips discovered:



    As you know, Prime Day is on 7/11 and Prime Week starts on 7/5 so I’d like to send you some tips for your SP campaigns – let’s take advantage of this biggest Amazon festival!

    Benefits from Prime Day/Week:



    * Page View / Traffic had X times increase in 2016 (sorry cannot share the X here but you would be shockedJ)

    * GMS had Y times increase as well (this number is phenomenal!)

    * Halo effect for your organic ranks after the Prime Day

    * Etc. etc.(If you did not do well in 2016 on the Prime Day, it does not mean that you won’t do well this year!)



    What should you do for your Sponsored Products campaigns?



    * Increase your overall bids around 7/4 especially for core keywords and focused ASINs given that all the advertisers will increase their bids so your ads will not show up if you don’t do so.

    * Increase your Daily Budget to make sure your campaigns do not run out of budget in the middle of the day – please be noted that if you increase your budget when it’s out of budget already, it will take several hours to populate so your ads won’t show up for a few hours. I would have the Daily Budget in place around 7/4 as well

    * Turn on Bid+ for your manual campaigns to get more opportunities showing your ads on Top of Search placements

    * Add more keywords to your manual campaigns and put exact match & phrase match types

    * Remove Negative Keywords if they are relevant to your products – check the negative keywords you added earlier and remove the ones if they are relevant to your ASINs to ensure impressions & relevancy

    * Revert changes back one week after the Prime Week as there is an Halo effect



    Download the show notes.

    If you’re listening on our website, please consider clicking the subscribe links underneath the player to subscribe in iTunes or in Android apps.  We’d be honored to hear your comments about this podcast below and your reviews on iTunes.

    Consulting:

    Interested in having 1-on-1 consulting calls with Fred?   See the appointment calendar below:

    • 15 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

gypsygirl112 ,

Lots of information- all for free!

I just started listening to Fred's podcasts, but am compelled to write this review on the 3 episodes I've listened to because he is that good. I have been a member of his facebook group for sometime now. He is a wealth of knowledge if you are selling online. If you start listening, make sure you join the facebook group as well.

Aaaassdfghkghygugbh ,

Good source of information

A podcast with a lot of information to accompany a great Facebook group. Fred is really helpful and he stays active on the pages. Thanks again for helping me in the Amazon roller coaster. :)

Gene Ytz ,

Owner of Commerce business

Fred brings a wealth of experience and over 10 years of dealing with all aspects of this business. He is very skilled in knowing how the in's and out's of finding companies who do drop shipping. This has been his "bread and butter" over the years but as his business has grown, he has moved into purchasing his products to sell on line and creating his own product name brand. He is adept at manouvoring through the ecommerce system and making money. A very good Podcast and i really enjoy listening, especially when he is answering questions and interviewing guest. Good program Fred. Keep it up I am learning much for these sessions.

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