E-commerce Expert Phil Clark of Canada Goose: How a Luxury Brand Stays Competitive in a Fast Fashion Dominated Market

In this episode, Kailin Noivo is joined by Phil Clark, Senior Director of Digital Marketing and Media at Canada Goose, to discuss:

• Maintaining competitiveness in a market filled with promotions and discounts
• How to measure the right KPIs
• Using first-party data to personalize experiences
• How Canada Goose is leveraging social commerce and influencer marketing
  
  

The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so