E-commerce Expert Phil Clark of Canada Goose: How a Luxury Brand Stays Competitive in a Fast Fashion Dominated Market
In this episode, Kailin Noivo is joined by Phil Clark, Senior Director of Digital Marketing and Media at Canada Goose, to discuss:
- Maintaining competitiveness in a market filled with promotions and discounts
- How to measure the right KPIs
- Using first-party data to personalize experiences
- How Canada Goose is leveraging social commerce and influencer marketing
The E-commerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
Information
- Show
- FrequencyUpdated Weekly
- PublishedMay 15, 2024 at 11:00 AM UTC
- Length20 min
- Season1
- Episode32
- RatingClean