E07 - Transforming the Construction Industry with Soto Flooring

In this episode of Beers with Contractors, we dive into an informative and inspiring conversation about boosting a contracting business through innovative strategies and techniques. The guest, Michael Soto, owner of Soto Flooring, shares his impressive journey of transformation from being a technician to becoming a successful business owner, transitioning from a subcontractor to running a successful W2 workforce.

His approach to change and implementation of Pay for Performance has redefined his company's growth trajectory. The conversation also revolves around the benefits and challenges of a four-day work week and achieving work-life balance in the industry, with an emphasis on the importance of continuous training and work-life integration.

The episode ends with an invitation to Michael Soto's business and encourages other construction business owners to follow a similar path and seek guidance where necessary.

00:00 Introduction to Beers with Contractors

00:24 Casual Chat and Personal Updates

01:55 Debate on the Four Day Work Week

04:22 The Reality of Work-Life Balance

11:28 The Journey of Soto Flooring

14:57 Challenges and Successes in the Flooring Industry

19:03 The Importance of Networking and Confidence

21:47 Transition from 1099 to W2 Employees

24:21 Transitioning from Technician to Business Owner

25:05 Building Confidence and Overcoming Fear

25:18 The Power of Networking and Learning from Others

26:33 Challenges in the Construction Industry

27:22 Changing the Paradigm in Contractor Relationships

27:48 The Importance of Business Sense and Collaboration

28:24 Navigating Family Business Dynamics

28:51 Implementing Change and Overcoming Resistance

29:12 The Power of Trust and Learning from Mistakes

30:05 The Impact of Pay for Performance

33:34 The Power of Upselling and Providing Value

33:36 The Importance of Quality and Customer Education

33:42 The Game Changer: Self-Leveling

39:46 The Journey of Disrupting the Industry

45:09 Learning from Past Mistakes and Carving Your Own Path

47:26 Conclusion: The Future of Soto Flooring

Contact Michael Soto At:

Linkedin: https://www.linkedin.com/in/michael-soto-943b6884/

Facebook: https://www.facebook.com/sotofloors/

Website: https://sotoflooring.com/

Unison is Workforce Management Software for the Construction Industry

Learn more at https://unisonworx.com/industries/construction