E12: Empowering the Latin Community- How Lea Built Her Mission-Driven Business

In this episode of Empowermente, I sit down with Lea Landaverde, a dynamic first-gen Latina entrepreneur whose journey from corporate finance to creating Riqueza Collective is nothing short of inspiring. Lea shares her story, from her upbringing in Utah as the daughter of Salvadoran immigrants to building her own business rooted in financial empowerment for the Latinx community.

Together, we discuss:

• The resilience needed to navigate and excel in corporate America as a Latina.
• The transformative decision to leave a secure job for entrepreneurship.
• How financial literacy, cultural pride, and personal branding can help shape a thriving business that gives back to the community.

Lea's insights into financial independence, building community, and overcoming systemic barriers resonate with anyone striving to redefine their own success. Don’t miss this in-depth conversation packed with actionable advice and inspiration for first-gen women pursuing their dreams!

Follow Lea Landaverde and Riqueza:

• Lea Instagram: https://www.instagram.com/latinawealthactivist/
• Riqueza Instagram: https://www.instagram.com/riquezaco/

Follow Empowermente, and Gina Moreno:

• Instagram: https://www.instagram.com/empowermente.co/
• https://www.instagram.com/soyginamoreno/