Consumer Behavior: Why We Buy Stuff

Alex Ames

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Consumer Behavior: Why We Buy Stuff

Alex Ames, a branding fanatic uses a college Marketing course to make a cool podcast.

2020. 06. 24.

E13 Evaluation Criteria

What's most important when making a decision as a consumer? Alex discusses a break down.

5분
2020. 06. 24.

E12 Killer Trycicles

“Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they?

6분
2020. 06. 18.

E11 Extended Pre-Purchase Search

Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"

6분
2020. 06. 18.

E10 Problem Recognition

Alex discusses the science of problem recognition in marketing strategy.

5분
2020. 06. 09.

E09 VALS System

Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here.

5분
2020. 06. 07.

E08 Emotional Appeal

Alex discusses the role of emotional appeal in marketing strategy.

6분
2020. 06. 04.

E07 Stimulus Factors

Alex discusses examples of two marketing promotions that specifically use stimulus factors to attract attention. .

6분
2020. 06. 04.

E06 Opinion Leaders

Alex describes two situations in which he have sought information from an opinion leader. Opinion leaders are real!

6분

모두 보기(13개)

Loved the podcast short episode!

2020. 08. 10.

Chirag025

Alex I loved your small episode, they were filled with so many small nuggets! Do you have twitter so I can pick your mind & definitely connect!

Alex Ames, a branding fanatic uses a college Marketing course to make a cool podcast.

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Alex Ames
방송 연도

2020년
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13
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Consumer Behavior: Why We Buy Stuff