Consumer Behavior: Why We Buy Stuff

Alex Ames

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Consumer Behavior: Why We Buy Stuff

Alex Ames, a branding fanatic uses a college Marketing course to make a cool podcast.

24.06.2020

E13 Evaluation Criteria

What's most important when making a decision as a consumer? Alex discusses a break down.

5 мин.
24.06.2020

E12 Killer Trycicles

“Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they?

6 мин.
18.06.2020

E11 Extended Pre-Purchase Search

Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"

6 мин.
18.06.2020

E10 Problem Recognition

Alex discusses the science of problem recognition in marketing strategy.

5 мин.
09.06.2020

E09 VALS System

Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here.

5 мин.
07.06.2020

E08 Emotional Appeal

Alex discusses the role of emotional appeal in marketing strategy.

6 мин.
04.06.2020

E07 Stimulus Factors

Alex discusses examples of two marketing promotions that specifically use stimulus factors to attract attention. .

6 мин.
04.06.2020

E06 Opinion Leaders

Alex describes two situations in which he have sought information from an opinion leader. Opinion leaders are real!

6 мин.

См. все (13)

Loved the podcast short episode!

10.08.2020

Chirag025

Alex I loved your small episode, they were filled with so many small nuggets! Do you have twitter so I can pick your mind & definitely connect!

Alex Ames, a branding fanatic uses a college Marketing course to make a cool podcast.

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Alex Ames
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2 тыс.
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13
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Consumer Behavior: Why We Buy Stuff