Mad Influence

Helen Saul
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  • MARKETING
Mad Influence

We all know that marketers can have a bad rep. Let’s be honest, we’re one of the least trusted professions in the world, ranking somewhere alongside politicians and journalists at the bottom of every poll from the last few years. But what about the people who use their positions of influence to spread positive messages, entertain the world and make us all smile? This podcast speaks to some of these people about everything from inspiring social change to providing light entertainment to the world. Each episode we’ll hear from a new guest about how we can all use our power more for good.

  1. 23/08/2021

    E19: Lauren Ashcroft at UltimateYou on helping people achieve their goals across the globe

    Lauren Ashcroft, the founder of UltimateYou, joins Mad Influence to talk about how she launched a globally successful business in the middle of the pandemic, to help people realise their ambitions. We talk about her journey from being made redundant to creating a set of products that have been reviewed by Women’s Health as having ‘life-changing powers.’ We also discuss her U-turn from a planned career in law, how she dealt with the knockbacks of unemployment, and what she’s truly learnt from her first year in business. We chat about her successful Kickstarter campaign and which unexpected channel turned it viral. Lauren also tells me about the genuine highs and lows of being a founder, why she thinks living abroad is fundamental to personal development, and the differences between a growth and fixed mindset. Where to find us: Guest: linkedin.com/in/lauren-ashcroft/ @ultimateyouplanner on Instagram and TikTok You can buy your own UltimateYou planner at uyplanner.com Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ Books we talked about: Shoe Dog by Phil Knight Mindset by Carol Dweck Miracle Morning by Hal Elrod Key Topics: Goal setting and direction Fixed mindset vs growth mindset The biggest mistakes made starting a business The power of reading Unemployment and surviving redundancy Overcoming self-doubt Morning routine Being true to yourself Overcoming your ego Kickstarter campaigns Getting funding to start a business If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. This episode was recorded remotely with music by Joseph McDade

    1h2min

  2. 30/04/2021

    E18: Katie Martell on what happens when social movements and brands collide

    Katie Martell, speaker, writer, documentary maker, and marketing expert, joins Mad Influence to talk about what happens when social movements and brands collide. We talk about how Katie carved out her career by being brutally honest, and as ready to critique the marketing industry as to champion it. We talk about the difference between genuine allyship versus co-opting a movement for a brand’s own gain. We discuss which brands miss the point, and which ones do it well. We also talk about the power of consumer activism, why you should never reduce an important movement to a hashtag, and deliberate some real world examples of both barriers and opportunities for change. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Key topics Woke-washing Consumer activism Brands and purpose LGBTQ+ Black Lives Matter Feminism Workers rights and facial recognition software Allyship Employee branding Diversity and inclusion Where to find us Guest: linkedin.com/in/katiemartell/ @KatieMartell on Twitter and katie-martell.com Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ This episode was recorded remotely with music by Joseph McDade

    45min

  3. 12/04/2021

    E17: Claire Eades at Marmalade Film and Media on why brands with purpose perform best

    Claire Eades, CEO and founder of Marmalade Film and Media, joins Mad Influence to talk about what it was like setting up an agency aimed at getting brands to care about purpose a decade before it became top of everyone’s agenda. We chat about some of her most memorable campaigns, like the one which reduced teen pregnancy by 25%, and had everyone in the UK talking about it, including the prime minister. We also discuss how you know when the right time to set up your business is, and being proud of the price you charge. We talk about creating an ad with the intention of getting it banned, and debate if charities or profit-driven businesses are able to take more risks like this. We also discuss how Claire’s varied projects have taken her as far as Brazil, Kenya, and The Amazon rainforest and what she learned from the social impact entrepreneurs in those places. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Key topics Purpose-led marketing Public health campaigns Teen pregnancy Global sanitation and Andrex Social entrepreneurship Mentoring Starting a business Being an entrepreneur How attitudes to purpose have changed Advice to young people starting careers in marketing Where to find us Guests: www.linkedin.com/in/claireeades/ on LinkedIn or marmaladefilmandmedia.com Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ This episode was recorded remotely with music by Joseph McDade in February 2021

    44min

  4. 26/03/2021

    E16: Lee Wilcox and Adam Barrie at Electric House on live streaming the Mars landing on TikTok

    Lee Wilcox and Adam Barrie, founders of Electric House and On The Tools, join Mad Influence to talk about what it’s really like running a successful business with your best friend, and how they streamed the Mars landing live on TikTok to 100,000 people. We delve into their journey from being broke to employing 100 people and how their attitudes to supporting mental wellbeing and inclusion have evolved over time. We talk about silly topics like their favourite failed business ventures, and serious ones like why people in construction are 3 times more likely to commit suicide. We discuss if it's ever OK to use humour to tackle problems like these, how trolls can actually be quite helpful, and why your employees make the best influencers. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Key topics The journey from failure to success TikTok and the UK Space Agency partnership Content publishing Creating a successful business with no money Building influencers in house Adapting to changing plans The construction industry Mental wellbeing Diversity and inclusion Using humour to tackle serious messages Dealing with trolls Using employees as influencers Where to find us Guests: Search Lee Wilcox and Adam Barrie on LinkedIn or @electrichouseuk, @theelectricceo and @adam_barrie on Twitter Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ This episode was recorded remotely with music by Joseph McDade

    1h7min

  5. 12/03/2021

    E15: Marta Decarli on quitting her corporate job to set up a successful yoga business

    Marta Decarli, founder of Marta Decarli Yoga, and marketing executive at Kuula, joins Mad Influence to talk about why it’s OK to change your life plan, and how she felt adapting hers after her dreams of becoming an Olympic skier fell through after a decade of training. We also talk about what led her to leave her successful corporate job during the pandemic and set up a yoga business instead, and why marketing and pricing often feels like taboo. We also discuss why Marta will never be the stereotypical yoga teacher, disappointing a few people, and learning to be completely OK with that. We investigate why people gravitate towards you when you are failing and how it’s important to normalise the fact that we all have good days and bad days. We also talk about the pain of having to say goodbye to a loved one over WhatsApp- (this is a covid story with a happy ending though, we promise!) and the importance of connection in getting us through times like this. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Key topics Yoga Ski racing Setting up a business during the pandemic Personal branding Marketing and pricing for a small business Why people are more interested in failure than success What to do when your life plan changes How to adapt your goals Why yoga is good for you Inclusion in fitness Diet culture and eating disorders Sustainable brands Where to find us Guest: www.martadecarliyoga.com and @martadecarliyoga on Instagram Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ This episode was recorded remotely with music by Joseph McDade and contains one use of explicit language.

    53min

  6. 08/03/2021

    E14: Kat Gordon on founding the 3% movement

    For this special episode on International Women's Day, Mad Influence is excited to welcome Kat Gordon, founder of The 3% movement, to talk about how she has helped increase the percentage of female creative directors in the US from 3% to 29%. We discuss topics like why it’s a healthy thing to live abroad and put yourself in a situation where you aren’t centred, and how to reach people who don’t agree with you. We also discuss why it’s important to consider an entire ecosystem when driving change, and why brands need to accept their responsibility when their agency partners struggle with diversity. We also talk about why it’s a good thing to realise that you were wrong about something in the past, the best way for companies to be encouraging their employees to work post-pandemic, and why Kat has had so much fun tweeting about the SuperBowl ads for over a decade. We also talk about why Bodyform's #WombStories ad by AMV BBDO is one of Kat's all- time favourites. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Key topics The 3% movement Gender equality Inclusion and diversity Havas’ study abroad scheme Why living abroad is one of the best things you can do Why it’s important to include people who don’t agree with you Why brands need to focus more on long term commitment than one-off posts Working from home versus the office How working attitudes have changes during the pandemic Advice for young people starting marketing careers Where to find us Guest: katgordon.com and 3percentmovement.com Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ This episode was recorded remotely with music by Joseph McDade

    43min

  7. 26/02/2021

    E13: Amy Rollings at Let’s Connect on coping with redundancy and the power of human connection

    Amy Rollings, founder of Let’s Connect, and Head of Partnerships & Mentoring at Good Nugget, joins Mad Influence to talk about the community she set up to support people going through redundancy. She created it after being made redundant herself five months ago, after a very successful career working for brands like Burberry, Kurt Geiger and Michael Kors. We have a very honest conversation about the genuine emotions people facing uncertainty in the job market are feeling right now. We also discuss the pros and cons of networking and how doing it well can be the ultimate marketing tool for yourself. We chat about staying positive, dealing with ghosting or rejection when applying for jobs, and the social responsibility that companies must uphold when they are handling recruitment processes. We also talk about young people trying to get on the career ladder for the first time, and the mentoring programme that Amy is involved in to help them get into the creative industries. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Key topics -Coping with redundancy -The lessons you learn from living abroad -Grieving your job loss in the pandemic -Dealing with the emotions around redundancy, furlough and unemployment -Ghosting and rejections in recruitment -Staying positive through situations out of your control -How companies and recruiters can handle the recruitment process positively -Obstacles young people face getting into the job market -Mentoring young people into the creative industry Where to find us Guest: linkedin.com/in/amy-rollings/ and __letsconnect on Instagram Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ This episode was recorded remotely with music by Joseph McDade

    51min

  8. 19/02/2021

    E12: Jay Richards at Imagen on what Gen Z really think about your brand

    Jay Richards, co-founder and CEO of Imagen, joins Mad Influence to talk about his research agency which pays thousands of its Gen Z community to help brands and agencies shape culture. We chat about how he started out by setting up his first business selling t-shirts aged 14, after an injury put an end to his pro football career. In the brutally honest spirit of Imagen, we also talk about everything from why brands are often too quick to believe their own hype, how it’s not a natural human instinct to accept feedback, and why Gen Z reports often fill Jay with fear. We also talk about how Jay felt when he put his own brand through his research process (spoiler: it was equal parts stressful and rewardingl!) and some of his proudest projects working with brands like Gymshark, Ebay and Pepsico. If you like this episode, please subscribe, rate and review us, as this will really help the podcast to grow. Key topics Gen Z Starting a business when you’re young Creating a business on a shoestring Creating a brand or product with your target market How to accept feedback Breaking free from echo chambers Creative diversity How to be a Netflix and not a Blockbuster Greenwashing, and making genuine commitment to causes like sustainability and Black Lives Matter Why brands like TALA and Nike will always win Where to find us Guest: linkedin.com/in/jaykrichards/, imageninsights.com, Imagen This podcast at anchor.fm/jay-richards5 Host: @madinfluencepod on Twitter and linkedin.com/in/helensaul/ This episode was recorded remotely with music by Joseph McDade

    42min
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Sobre

We all know that marketers can have a bad rep. Let’s be honest, we’re one of the least trusted professions in the world, ranking somewhere alongside politicians and journalists at the bottom of every poll from the last few years. But what about the people who use their positions of influence to spread positive messages, entertain the world and make us all smile? This podcast speaks to some of these people about everything from inspiring social change to providing light entertainment to the world. Each episode we’ll hear from a new guest about how we can all use our power more for good.

Informações

  • Criado por
    Helen Saul
  • Anos de atividade
    2020 - 2021
  • Episódios
    19
  • Classificação
    Explícito
  • Copyright
    © Helen Saul
  • Site do podcast
    Mad Influence

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