Lean Out Your Business Podcast

Crista Grasso
Lean Out Your Business Podcast

The Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.

  1. HÁ 5 DIAS

    E203 | Increasing Freedom and Wealth with Melissa Unsell-Smith

    Do you want more freedom in your business as you look ahead at 2025? Many entrepreneurs feel so buried in details and distractions that it can seem impossible to reclaim control of your time and clarity in focus. In this week's episode of the Lean Out Your Business Podcast, I chat with Melissa Unsell-Smith, founder of Catalytic Icon, about creating a business that aligns with the life you truly want and achieving success without overworking. Melissa shares her journey building multimillion-dollar B2B SaaS companies and highlights the power of stepping outside our comfort zones to unlock potential and boost revenue. Melissa also breaks down the core principles she uses to guide her clients: staying aligned with one’s identity, using the 80/20 rule, cutting out non-essential tasks, as well as embracing discomfort to grow. Melissa and I both emphasize the importance of self-care, with simple strategies like organizing your calendar and taking solitude retreats to support growth in both life and business. "Clutter and complexity lead to procrastination and paralysis, while simplicity and focus lead to success and clarity."  – Melissa Unsell-Smith   In this episode, we explore: Key principles for achieving freedom and wealth Eliminating distractions and gaining clarity Utilizing the 80/20 rule for maximum impact Embracing discomfort to drive growth Practical steps to reclaim your time   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast

    29min
  2. 12 DE NOV.

    E202 | Knowing When to Let a Team Member Go

    Ever struggled with knowing when it’s time to let a team member go? If you’re constantly questioning it, you might already have your answer. In this episode, I share insights from a recent conference where I led a workshop on growing your business sustainably (without burning out). During the workshop, someone asked about knowing the right time to part ways with a team member. My answer? If you’re already wondering, it might be time. I also emphasize how important it is for team members to bring a sense of relief, not stress. Alignment is also key, so I encourage business owners to listen to their instincts and consider if their team truly supports their future vision. Additionally, I share tips on how to help great employees grow, and when it’s best to make hard choices with those who may be holding you back. If you’re thinking about making changes in your team or want to be ready for success in the new year, this episode is for you. In this episode, I discuss: Identifying the right time to let someone go How to make the decision without overthinking Balancing loyalty with business success and scale How to best support the person you need to let go Preparing your team for next-level growth     Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast

    11min
  3. 5 DE NOV.

    E201 | From Vision to Reality: Planning for a Successful New Year

    Are you set up for a successful new year? Ending the year strong isn’t just about closing this chapter but setting the tone for the next one.  In this episode of the Lean Out Your Business podcast, I discuss actionable steps to wrap up the year successfully and set the right foundation for the upcoming year. I guide you on how you can optimize your time, evaluate business activities, and get ready to hit the ground running in the new year.  Learn how to objectively take a closer look at your business practices, investments, and the individual roles within your business.  And of course, I discuss best practices for planning ahead, and how to make sure your vision is grounded in practical and actionable goals. I also share how having the right people, systems, tools, and automations can support your goals and why measuring progress is vital to ensuring progress. In this episode, I dive into planning for a successful finish to this year and start to next year including: Clarifying next year's vision and goals Clearing out what doesn’t serve you How to avoid overworking in the new year Setting up the right systems and team to support you Maximizing end-of-year $ opportunities   Ready to simplify and streamline how you scale your business?   We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale   Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.   For full show notes and more visit leanoutmethod.com/podcast.

    20min
  4. 29 DE OUT.

    E200 | Scaling in the New Era with Kim Woods

    Ready to better align your business growth with personal growth in the new year?  Scaling in 2025 looks different than prior years.  It is a new era and requires a new approach. That's where Kim Woods comes in!  Kim and I teamed up recently in Colorado to deliver a keynote that blends her unique astrology-driven strategies and "knowing, liking, and trusting" yourself with my “simplify, sustain, scale” model. Kim Woods is a master astrologer and business strategist and she is all about combining astrology with modern business strategies. Kim explains how astrology has influenced important tools like Carl Jung's work and the Myers-Briggs personality test. She also shares details about her popular 12-question quiz, which has been taken by 22,000 people to help understand different decision-making styles. Kim’s method blends masculine and feminine energies, making her strategies pragmatic for today’s fast-changing business world. She highlights the power of self-awareness and building real connections, rather than relying on automated systems, to achieve business success. We also discuss how our approaches, "know, like, trust" and "simplify, sustain, scale," are coming together in a new live event focused on making big business moves. "It's crucial to balance innovative ideas with practical implementation. That's where true growth happens." -         Kim Woods   Tune in to this week's episode of the Lean Out Your Business Podcast - our 200th episode! - where Kim and I merge insightful ideas and practical steps to help businesses thrive and scale in the new era including: How "know, like, trust" helps you to "simplify, sustain, scale" Balancing structure with flexibility in business planning Impact of astrological insights on effective business moves Practical steps for staying adaptable in 2025 What it looks like to successfully scale in the new era   Ready to simplify and streamline how you scale your business?   We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale   Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.   For full show notes and more visit leanoutmethod.com/podcast.

    40min
  5. 22 DE OUT.

    E199 | The Future of Operations in 2025

    Is your business ready for success and scale in 2025?  As you look at what it will take make your big bold vision and goals a reality in the new year, there are some key things to consider. Not only has the way we market and sell shifted, but the way our business operates needs to shift as well. Things that were a nice-to-have in prior years are now a bare minimum for success.  In this episode, I'm excited to celebrate the launch of my new brand, the Strategic Ops Institute, and share some important insights on the future of business operations. I talk about key market changes and how AI is playing a big role in transforming the way we work. It’s not just a competitive advantage anymore—AI is something businesses must use to grow and run more efficiently. I explore why strategic planning is so important, how we need to balance innovation with steady growth, and why it's essential to connect marketing with operations. I introduce my S.P.S.T.I Framework, Strategy, Planning, Systems, Team, and Insight—which is the foundation for scaling a business in a simple and sustainable way.    In this episode, I dive into what I see as the future of operations and scaling success for small businesses including: The role AI plays in scalable and sustainable growth in 2025 The critical integration of marketing and operations Balancing short-term wins with long-term sustainability How the way we build out our team is changing The top 3 changes that impact your operations   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast

    32min
  6. 15 DE OUT.

    E198 | The 2 Things You Need for Sustainable Scaling

    Do your business results ever leave you feeling like you're on a roller coaster? You want to create a stable and predictable business that avoids burnout and minimizes constant stress. So how do you scale your business without burning out? In this episode, I explore the concept of sustainable scaling and break down the two key components of building a business that grows without leading to burnout: sustainable results and a sustainable pace. I discuss how many entrepreneurs get caught up chasing what's "new"—new ideas, tools, or strategies—that may offer short-term wins but don't create lasting stability.  I also highlight the importance of maintaining a sustainable pace in business operations. While periods of intense work, like during a launch, are sometimes necessary, it's crucial to recognize when these bursts of effort become the norm rather than the exception. Whether it's systematizing processes to eliminate redundancy or ensuring tasks align with your zone of genius, finding a sustainable rhythm is essential for you and your team. In this week's episode of the Lean Out Your Business Podcast, I share the two key elements to do so successfully including: Why consistency is key when you want lasting results How chasing new ideas can sabotage your scaling efforts The importance of a sustainable work pace for both you and your team Why a predictable business model leads to long-term success Practical tips on planning and systems to support sustainable scaling   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast

    14min
  7. 8 DE OUT.

    E197 | Why Client Experience Is Critical with Kim Breiland

    Why is it important for businesses to block out distractions and focus on what really matters, especially in today’s tough market? Providing an exceptional client experience isn't just about what you deliver, but how you make your clients feel throughout their journey with you. In this week's episode of the Lean Out Your Business Podcast, I am joined by Kim Breiland, a customer experience expert and creator of The Customer Experience Formula™. Kim specializes in helping entrepreneurs and small business owners grow their businesses without burning out.  We explore it’s crucial for businesses to avoid distractions and focus on the essentials. Kim shares her story, including her background in psychology and customer service at Princeton University, stressing that businesses need to offer not just good products but also great customer experiences. She explains key moments for keeping clients engaged and the risks of ignoring customers after they’ve made a purchase. Kim also gives practical tips, like adding a personal touch to business interactions, making sure the customer experience is smooth, and gathering regular feedback to make clients feel heard. Her advice, backed by her certifications in neuroplasticity, offers a well-rounded approach to balancing both emotional and business needs. "Retaining clients should be as much a priority as acquiring new ones. Both are key to improving profit margins." -           Kim Breiland Kim shares the critical role client experience plays in business success including: How personal interactions can improve client satisfaction How to implement effective feedback loops How to evolve your client experience in line with market changes Ensuring each customer interaction is positive and impactful   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast

    29min
  8. 1 DE OUT.

    E196 | Operational Mistakes That Prevent Sustainable Scaling

    How have the operational areas of your business impacted your overall results? How do you balance staying engaged with your business's strategy while delegating operational tasks? Have you encountered any issues with completely delegating without oversight? In this episode, I talk about the challenges of growing a business in a sustainable way, especially when it comes to operations. I highlight common mistakes founders make, like only addressing operational issues during a crisis or hiring the wrong people. I also discuss how important it is to make operations a key part of the business from the start and how to avoid these mistakes for better efficiency and smoother growth. One of the most common hiccups I see in businesses trying to scale is treating operations as a backend chore instead of an integral part of the business. This often leads to avoidable issues eating up valuable time and resources. In this episode of the Lean Out Your Business Podcast, I tackle these critical operational mistakes head-on:  Importance of integrated operations for business success Risks of undertrained operational staff Strategies for proactively preparing for growth Balancing simplicity with necessary documentation Ensuring operations align with your growth strategy Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit leanoutmethod.com/podcast.

    32min
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Sobre

The Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.

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