E203 | Increasing Freedom and Wealth with Melissa Unsell-Smith

Do you want more freedom in your business as you look ahead at 2025? Many entrepreneurs feel so buried in details and distractions that it can seem impossible to reclaim control of your time and clarity in focus. In this week's episode of the Lean Out Your Business Podcast, I chat with Melissa Unsell-Smith, founder of Catalytic Icon, about creating a business that aligns with the life you truly want and achieving success without overworking.

Melissa shares her journey building multimillion-dollar B2B SaaS companies and highlights the power of stepping outside our comfort zones to unlock potential and boost revenue.

Melissa also breaks down the core principles she uses to guide her clients: staying aligned with one’s identity, using the 80/20 rule, cutting out non-essential tasks, as well as embracing discomfort to grow. Melissa and I both emphasize the importance of self-care, with simple strategies like organizing your calendar and taking solitude retreats to support growth in both life and business.

"Clutter and complexity lead to procrastination and paralysis, while simplicity and focus lead to success and clarity."

 – Melissa Unsell-Smith

In this episode, we explore:

• Key principles for achieving freedom and wealth
• Eliminating distractions and gaining clarity
• Utilizing the 80/20 rule for maximum impact
• Embracing discomfort to drive growth
• Practical steps to reclaim your time

Ready to simplify and streamline how you scale your business?

We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale

Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat.

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation.

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For full show notes and more visit https://www.leanoutmethod.com/podcast