Lean Out Your Business Podcast

Crista Grasso
Lean Out Your Business Podcast

The Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.

  1. 3일 전

    E199 | The Future of Operations in 2025

    Is your business ready for success and scale in 2025?  As you look at what it will take make your big bold vision and goals a reality in the new year, there are some key things to consider. Not only has the way we market and sell shifted, but the way our business operates needs to shift as well. Things that were a nice-to-have in prior years are now a bare minimum for success.  In this episode, I'm excited to celebrate the launch of my new brand, the Strategic Ops Institute, and share some important insights on the future of business operations. I talk about key market changes and how AI is playing a big role in transforming the way we work. It’s not just a competitive advantage anymore—AI is something businesses must use to grow and run more efficiently. I explore why strategic planning is so important, how we need to balance innovation with steady growth, and why it's essential to connect marketing with operations. I introduce my S.P.S.T.I Framework, Strategy, Planning, Systems, Team, and Insight—which is the foundation for scaling a business in a simple and sustainable way.    In this episode, I dive into what I see as the future of operations and scaling success for small businesses including: The role AI plays in scalable and sustainable growth in 2025 The critical integration of marketing and operations Balancing short-term wins with long-term sustainability How the way we build out our team is changing The top 3 changes that impact your operations   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast

    32분
  2. 10월 15일

    E198 | The 2 Things You Need for Sustainable Scaling

    Do your business results ever leave you feeling like you're on a roller coaster? You want to create a stable and predictable business that avoids burnout and minimizes constant stress. So how do you scale your business without burning out? In this episode, I explore the concept of sustainable scaling and break down the two key components of building a business that grows without leading to burnout: sustainable results and a sustainable pace. I discuss how many entrepreneurs get caught up chasing what's "new"—new ideas, tools, or strategies—that may offer short-term wins but don't create lasting stability.  I also highlight the importance of maintaining a sustainable pace in business operations. While periods of intense work, like during a launch, are sometimes necessary, it's crucial to recognize when these bursts of effort become the norm rather than the exception. Whether it's systematizing processes to eliminate redundancy or ensuring tasks align with your zone of genius, finding a sustainable rhythm is essential for you and your team. In this week's episode of the Lean Out Your Business Podcast, I share the two key elements to do so successfully including: Why consistency is key when you want lasting results How chasing new ideas can sabotage your scaling efforts The importance of a sustainable work pace for both you and your team Why a predictable business model leads to long-term success Practical tips on planning and systems to support sustainable scaling   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast

    14분
  3. 10월 8일

    E197 | Why Client Experience Is Critical with Kim Breiland

    Why is it important for businesses to block out distractions and focus on what really matters, especially in today’s tough market? Providing an exceptional client experience isn't just about what you deliver, but how you make your clients feel throughout their journey with you. In this week's episode of the Lean Out Your Business Podcast, I am joined by Kim Breiland, a customer experience expert and creator of The Customer Experience Formula™. Kim specializes in helping entrepreneurs and small business owners grow their businesses without burning out.  We explore it’s crucial for businesses to avoid distractions and focus on the essentials. Kim shares her story, including her background in psychology and customer service at Princeton University, stressing that businesses need to offer not just good products but also great customer experiences. She explains key moments for keeping clients engaged and the risks of ignoring customers after they’ve made a purchase. Kim also gives practical tips, like adding a personal touch to business interactions, making sure the customer experience is smooth, and gathering regular feedback to make clients feel heard. Her advice, backed by her certifications in neuroplasticity, offers a well-rounded approach to balancing both emotional and business needs. "Retaining clients should be as much a priority as acquiring new ones. Both are key to improving profit margins." -           Kim Breiland Kim shares the critical role client experience plays in business success including: How personal interactions can improve client satisfaction How to implement effective feedback loops How to evolve your client experience in line with market changes Ensuring each customer interaction is positive and impactful   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast

    29분
  4. 10월 1일

    E196 | Operational Mistakes That Prevent Sustainable Scaling

    How have the operational areas of your business impacted your overall results? How do you balance staying engaged with your business's strategy while delegating operational tasks? Have you encountered any issues with completely delegating without oversight? In this episode, I talk about the challenges of growing a business in a sustainable way, especially when it comes to operations. I highlight common mistakes founders make, like only addressing operational issues during a crisis or hiring the wrong people. I also discuss how important it is to make operations a key part of the business from the start and how to avoid these mistakes for better efficiency and smoother growth. One of the most common hiccups I see in businesses trying to scale is treating operations as a backend chore instead of an integral part of the business. This often leads to avoidable issues eating up valuable time and resources. In this episode of the Lean Out Your Business Podcast, I tackle these critical operational mistakes head-on:  Importance of integrated operations for business success Risks of undertrained operational staff Strategies for proactively preparing for growth Balancing simplicity with necessary documentation Ensuring operations align with your growth strategy Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit leanoutmethod.com/podcast.

    32분
  5. 9월 24일

    E195 | Strategies for Short-Term Cash Flow That Work Right Now

    How do you manage to avoid the "revenue roller coaster” in your business and what strategies have you found to be most effective for both immediate and future growth? As we enter the last 3 months of the year and come out of summer, you may be looking to generate some short-term cash flow to make up for slower summer revenue or to hit your financial targets for the year. Balancing urgent cash flow needs with long-term growth can be tricky, but it doesn’t have to be. In this episode, I dive into actionable strategies for driving short-term cash flow and outline twelve high-impact strategies such as leveraging VIP days, offering referral incentives, and introducing payment plans for higher-ticket offers. Each strategy is designed to help entrepreneurs not only boost their revenue in the short term but also lay a solid foundation for sustainable growth in the new year. I also emphasize the importance of balancing short-term cash flow with long-term sustainable strategies to avoid the dreaded "revenue roller coaster." I share personal experiences and practical examples, including my own successful methodologies within the Ops Alchemy program. The episode is packed with insightful tips tailored for tackling urgent financial goals while keeping an eye on future stability. In this week's episode of the Lean Out Your Business Podcast, I share strategies for short-term cash flow that are working right now including: Simple yet powerful promotional strategies for quick wins Tips for creating high-value offers that convert well How to tap into unmet needs in the market Streamlining efforts to maximize efficiency and profit Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast

    35분
  6. 9월 17일

    E194 | Bridging Marketing and Operations for Sustainable Growth

    Ever find yourself so focused on marketing and growth that your backend operations and ability to keep up falls apart... or putting so much focus on running efficient operations that your sales pipeline ends up empty? Balancing how much you focus on marketing and operations can be tricky. Ignoring one for the other could spell disaster and lead to “emergency panic marketing” or an all-hands-on-deck operational recovery.  Neither are ideal. Welcome back to another episode of The Crista and Annie Show! In this episode, we take a deep dive into the balance between marketing and operations for sustainable business growth. Both areas are crucial, yet they often compete for a business owner's attention. Drawing from our personal experiences and client stories, we highlight the pitfalls and offer practical advice on how to align these two critical business areas. I emphasize the importance of investing in cost-effective tools and automation to boost profitability, while Annie reveals how to spot blind spots and tap into existing customer relationships for quick revenue growth. Together, we also discuss why reviewing systems and running efficient marketing campaigns is essential before diving into any major rebranding effort. Additionally, we touch on the dangers of rewarding "noisy" marketing tactics that often lead to inefficiencies, instead advocating for lean and intentional strategies in both marketing and operations. We dive into the common pitfalls and practical solutions to ensure both aspects work together cohesively to drive success, including: Balancing focus between marketing and operations in different seasons of growth Managing your client pipeline effectively to avoid feast or famine Giving yourself permission to ditch misaligned marketing approaches Ensuring you don't lose your brand experience when improving operational efficiency   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast

    47분
  7. 9월 10일

    E193 | Identifying the Best Right-Hand Person for Your Business Growth

    Are you making the most of your right-hand person in your business? Your right-hand person isn’t just a support role; they’re your strategic partner, crucial for bringing your business vision to life. Think of them as the bridge between where you are now and where you want your business to go. But how do you find the right fit person? And once you do, how do you communicate effectively to avoid frustration and unproductive interactions?  In this episode of the Lean Out Your Business podcast, I dive into why having a capable right-hand person is essential for your business success and which type of right-hand you need at different stages of your business journey. Drawing from personal experience, I clarify the distinct roles of a VA, an ePM, and a CSOO, highlighting how each can help optimize operations and enhance productivity.  I also emphasize the importance of having that right-hand individual who can seamlessly blend vision with practicality, ensuring that bold ideas are executed in a sustainable way. Throughout the episode, I provide valuable tips on working effectively with your right-hand, from setting the right tone for communication to establishing a framework for successful collaboration.   In this episode, I discuss: The most critical skill any right-hand person needs to have Building the bridge between vision and results Importance of aligning communication styles Deciding who is the best fit based on your stage of business Why your business may need a CSOO to achieve your next level   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast

    29분
  8. 9월 3일

    E192 | Building an Internal Company Knowledge Base with Alyson Caffrey

    Ever feel like you're the only one who can do certain things in your business? This can keep you trapped in the day to day and keep your business from running like a well-oiled machine. What if you could shift that by systematizing your operations and building a knowledge base? In this episode of the Lean Out Your Business podcast, I sit down with operations strategist and best-selling author Alyson Caffrey to discuss streamlining business processes for growth. She emphasizes the importance of developing a "company knowledge base" to ensure consistent and efficient operations, which is especially crucial for remote teams. Alyson is committed to using her experience growing businesses and streamlining operations to help 'parentpreneurs' kid-proof their businesses and live family-focused lives. We explore the need for clear roles, structured processes, and a simplified approach to avoid the pitfalls of scaling complexity. Alyson introduces the concept of "operation simplified," emphasizing the importance of fixing issues as they arise and having a solid maintenance plan in place. Tune in for insights on optimizing operations and achieving a joyful, scalable business.     “Structure in your business operations isn’t restrictive. It gives you the freedom to focus on what truly matters.” -         - Alyson Caffrey In this episode, Alyson and I dive into how systematizing operations can drive growth, create consistency, and ultimately give you the freedom you're looking for as a business owner, including: - The importance of a company knowledge base - Why structure leads to more freedom - Overcoming resistance to systematization - How to attract & retain top talent - The benefits of saying 'no' more often - How time off is crucial for growth   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let’s start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast

    36분
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The Lean Out Your Business Podcast is dedicated to helping you accelerate business growth, simplify in order to scale, and lean out and do less to achieve more. Join International Lean Business Consultant, Business Coach, and Serial Entrepreneur Crista Grasso to discover the proven systems and strategies that provide more value to your clients, more profits for your business, and give you back more time in your day.

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