E24 - Contractors' Wake-Up Call: Old Techniques Are Killing Your Business

In this episode of Beers with Contractors, hosts Will and Dillon share insights and laughter as they discuss marketing strategies, including Alex Hormozi's book "$100M Leads," which explains how contractors can create effective lead magnets to boost their businesses. They converse with Brandon Sprenger, a seasoned HVAC technician-turned-sales professional currently with United Mechanical, Inc. Brandon shares his journey from field technician to sales, emphasizing the importance of continual learning and adaptation in the industry. The discussion covers a wide range of topics including the impact of an Amazon customer culture, challenges with modern HVAC technology, and navigating industry changes due to supply chain disruptions and rising costs. The conversation wraps up with Brandon’s humorous yet humbling recount of his career mishaps, shedding light on the challenges and triumphs of working in HVAC.

00:00 Introduction

01:59 Marketing Strategies and Book Recommendations

22:22 Exploring the Evolution and Future of HVAC

33:42 Addressing the Amazon Customer Culture in Contracting

36:07 Navigating HVAC Supply Chain Challenges

36:39 Consumer Expectations and Instant Gratification

37:07 Forecasting the Future of HVAC Amidst Supply Chain Chaos

38:38 The Impact of Environmental Policies on HVAC Industry

40:36 Adapting to Market Changes and Rising Costs

42:46 The Evolution of Electrical and HVAC Markets

51:59 Personal Anecdotes and Lessons Learned in the Trade

58:29 Conclusion

Contact Brandon Sprenger at:

Website: https://www.unitedmech.com/

LinkedIn (Brandon): https://www.linkedin.com/in/brandon-sprenger-293299220/

LinkedIn (United Mechanical, Inc.): https://www.linkedin.com/company/united-mechanical-inc./

The Worker Incentive Program that Contractors Love! - Per4mance Software

http://unisonworx.com/per4mance

Unison is Workforce Management Software for the Construction Industry

Learn more at https://unisonworx.com/industries/construction