E29: The Four Pillars: Marketing, Finance, Sales, and Operations

Dr. Jean, The Results Queen® discusses the four pillars of business success: marketing, sales, operations, and finance. Dr. Jean emphasize that marketing should build awareness and engagement with ideal clients, and sales should focus on nurturing leads through the sales funnel. She stresses the importance of branding, hiring a CFO, and having good financial and operational processes. The key message is that business owners should regularly review their performance in these four areas and get help to improve any scoring below 80%.

Key Takeaways:

• Building Awareness: Marketing should build awareness and engagement with ideal clients, not just focus on paid ads.
• Separate Marketing and Sales: Separate marketing and sales functions, with sales focusing on nurturing leads through the sales funnel.
• Personal Branding: Coordinate personal branding of employees under the main firm brand.
• Hire a Fractional CFO: Hire a fractional CFO to help with financial strategy, trends, and running the business.
• Review Performance Quarterly: Review performance in marketing, sales, operations, and finance quarterly and get help for any areas scoring below 80%.

Get more information on: http://gettingresultswithdrjean.com/ 

Email: drjean@gettingresultswithdrjean.com