E30 - Unlocking SEO Secrets for Contractors with Ashley Herrera

In this episode of Beers with Contractors, hosts Will and Dillon simplify compliance and SEO for contractors. The bulk of the discussion focuses on foundational elements crucial for new contractors, including licensing, permits, building codes, and insurance requirements. Ashley Herrera, a seasoned marketing manager, joins the conversation to share insights on SEO, SEM, and lead generation, emphasizing the importance of Google Analytics, customer reviews, and embracing new AI-driven tools. The episode also touches upon the value of authentic content marketing and ways to handle bad customer reviews. Filled with practical advice and industry humor, this episode offers actionable strategies for contractors looking to grow their businesses.

00:00 Introduction 02:10 Starting a Home Improvement Business 03:02 Top Compliance Tips for Contractors 03:46 Importance of Insurance for Contractors 05:31 Record Keeping and AI Tools 09:43 Guest Introduction: Ashley Herrera 12:04 Understanding SEO and SEM 17:35 AI in Marketing and Privacy Concerns 21:20 Lead Generation Strategies for Contractors 21:41 Evaluating Lead Sources and KPIs 22:38 Importance of Timely Follow-Up 24:09 Authenticity in Customer Testimonials 25:28 Content Marketing Explained 30:31 SEO and Website Optimization Tips 36:35 Automating Customer Communication with AI 39:04 Lessons Learned and Career Reflections 40:36 Conclusion

Contact Ashley Herrera at:

Website: https://www.vestafoundationsolutions.com/

LinkedIn: https://www.linkedin.com/in/ashley-herrera-982b00191/

Facebook: https://www.facebook.com/VestaFoundationSolutions/

Email: ashley@asheramktg.com

The Worker Incentive Program that Contractors Love! - Per4mance Software

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