E41 - Turning a Million Dollar Carpentry Business into 1M Subscriber YouTube Channel

In this episode of Beers with Contractors, host Will and Terry sit down with renowned John Malecki, a woodworking expert with over 1.1 million YouTube subscribers known for his wild carpentry projects. John shares his unique journey from a professional football player to a master woodworker. They discuss the importance of creating relatable content, dealing with online criticism, and thriving in the evolving trades industry. John's insights include focusing on technology in trades, aligning content strategy with goals, and embracing the inevitable mistakes as learning opportunities.

00:00 Introduction

01:50 Welcoming the Guest: John Malecki

02:19 John Malecki's Journey: From Football to Woodworking

08:08 Building a Business and Online Presence

15:44 Embracing Technology in the Trades

16:53 Essential Tools for Aspiring Carpenters

19:31 Safety in the Workshop

25:12 Viral Content and Online Criticism

29:30 Reflecting on Viral Success and Challenges

30:37 Balancing Niche Skills with Audience Appeal

33:18 Advice for Tradespeople on Social Media

34:35 The Importance of Knowing Your Audience

39:56 Launching a Masterclass

43:37 Learning from Mistakes

52:05 Conclusion

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Contact John Malecki at:

Website: johnmalecki.com

Masterclass: https://johnmalecki.com/pages/live-edge-epoxy-masterclass2

YouTube: https://www.youtube.com/@John_Malecki

Facebook: facebook.com/JohnMaleckiBuilds

Instagram: instagram.com/john_malecki

Twitter: twitter.com/john_malecki

Tiktok: tiktok.com/@john_malecki

Builder Bunker app: http://app.johnmalecki.com

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