E48: Why Business Leaders Need to Be Patient With MarTech ROI

Over the years, retention strategies and perspectives on MarTech have undergone significant evolution. Initially, MarTech was often seen as a tool primarily for digital-first businesses. However, as the digital landscape has become increasingly integral to all industries, legacy businesses have begun to take MarTech more seriously.

• (00:53) - Customer Retention: A Decade of Evolution and Changing Mindsets
• (06:11) - MarTech: Bridging Old-School and New-Age Busines
• (13:43) - Decoding MarTech ROI: Addressing Concerns and Evaluation Strategies
• (21:01) - Leadership Perspectives on Unlocking Retention Success
• (29:24) - Talent Supply in Digital Transformation: Keyur's Insights