E5: Joe Foster - The Founder Of Reebok The SuperPower Podcast with Gian Power

Reebok. One of the most iconic sports brands in the world and now it's time to meet Joe Foster who founded the company back in 1958! 



Joe was born into a family of shoemakers who date back into the 1800s, his grandfather also JW Foster who created the first spiked running shoe. His family would go on to provide running shoes and trainers to athletes as early as the 1904 and 1908 Olympics! 



Since founding Reebok, Joe found himself taking the brand to America and later globally. Today Gian Power interviews Joe to learn about the early stories in Joe’s life, how Reebok was created and the highs and lows of starting a company in the 1950s to now being valued up to $2 billion dollars.



In this episode, Gian and Joe discuss:

⚡ The reasoning behind the Reebok name 

⚡ The challenges of being in business with your family 

⚡ How to pick yourself up after multiple failures

⚡ Creating the world's number one running shoe in the 1970s

⚡ Entrepreneurship from a young age

⚡ The highs and lows of building a multi billion dollar brand

⚡ The power of having an optimistic mindset

⚡ How to push through the ongoing competition with Nike and Adidas 



Sources mentioned in the episode:

⚡ Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand by Joe Foster

⚡ Survive & Thrive by Joe Foster 

Follow Gian:

Instagram: ⁠@gianpower

⁠LinkedIn: ⁠linkedin.com/in/gianpower/⁠

Follow Joe:

Instagram: @reebokthefounder⁠

LinkedIn: linkedin.com/in/joe-foster

Filmed at the luxury Pan Pacific London - https://shorturl.at/hmIW8 / @panpacificlondonMusic provided by http://spoti.fi/NCSProduced by ID2 Media