Weaponising Creativity with Tonia Samsonova

Creatives WithAI™

Tonia Samsonova discusses the challenges that artists face with AI and copyright issues. She shares her solution of giving artists the ability to train their own AI algorithms, allowing for a more diverse and decentralised AI landscape.

Tonia Samsonova is a serial entrepreneur and founder with a successful eight-figure exit. Currently she is the founder of exactly.ai, a platform enabling artists to train their AI models and monetise their unique aesthetics by leveraging their audience. Before that, she was a product leader at Yandex, a search engine company, and led a COVID-19 response initiative with a daily audience of 50 million. Her team's work on this project was shortlisted for Cannes Lions and earned European awards for creative data usage. Before becoming an entrepreneur, Tonia was a journalist and news editor.

Takeaways

  • Exactly.ai allows artists to train their own AI algorithms
  • Artists need to protect themselves and weaponise their creativity
  • Reactions from the artistic community vary, with some embracing AI and others expressing concerns AI allows artists to become curators and tastemakers, as they can mass-produce images and choose the best ones.
  • The partnership between human brains and AI is what makes us unique and beautiful creatures.
  • AI can elevate the average level of skills and open up new opportunities for collaboration.
  • AI can help people with dysgraphia or language barriers overcome their challenges.
  • AI models can be published and rented, enabling specialised tools and collaborations.
  • It's important to manage expectations and not rely solely on AI for decision-making.
  • The future world will still depend on education, curiosity, and moral values.

Links relevant to this episode:

  • Tonia Samsonova | LinkedIn
  • Exactly.ai

Thanks for listening, and stay curious!

//david

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