21 episodes

Welcome to Earned, an influencer marketing podcast by Tribe Dynamics. In this series, Tribe Dynamics co-founder Conor Begley sits down with esteemed industry leaders, exploring the minds—and marketing strategies—behind the most successful beauty and fashion brands in earned media.

In each episode, we dive into our guest’s background, as they walk us through the unique—and often unexpected—journey that led them to landing their dream role. We discuss their tried-and-true marketing philosophies and unpack the evolution of brand-consumer relationships in the social media era—and of course, we talk about influencers, sharing insights into the most authentic and effective ways for brands to cultivate impactful influencer communities. Each guest also lends advice to young professionals starting out in the industry, and reveals a few of the key marketing strategies behind their brand’s coveted success, online and off—so be sure to tune in, and take notes!

Earned: Strategies and Success Stories From the Best in Beauty + Fashio‪n‬ Tribe Dynamics

    • Technology
    • 5.0 • 11 Ratings

Welcome to Earned, an influencer marketing podcast by Tribe Dynamics. In this series, Tribe Dynamics co-founder Conor Begley sits down with esteemed industry leaders, exploring the minds—and marketing strategies—behind the most successful beauty and fashion brands in earned media.

In each episode, we dive into our guest’s background, as they walk us through the unique—and often unexpected—journey that led them to landing their dream role. We discuss their tried-and-true marketing philosophies and unpack the evolution of brand-consumer relationships in the social media era—and of course, we talk about influencers, sharing insights into the most authentic and effective ways for brands to cultivate impactful influencer communities. Each guest also lends advice to young professionals starting out in the industry, and reveals a few of the key marketing strategies behind their brand’s coveted success, online and off—so be sure to tune in, and take notes!

    21 - Sasha Plavsic, ILIA Beauty

    21 - Sasha Plavsic, ILIA Beauty

    In Episode 21 of Earned, Conor chats with Sasha Plavsic, founder of clean beauty brand ILIA Beauty, which achieved a jaw-dropping 400% year-over-year growth in sales in 2020.

    • 50 min
    20 - Shaun Westfall, Jefferies

    20 - Shaun Westfall, Jefferies

    It’s our 20th episode of Earned! In this special episode, Conor chats with the man behind some of the recent years’ biggest beauty deals: Shaun Westfall, Managing Director of the Consumer & Retail Group at Jefferies.

    • 54 min
    19 - Scott Sassa, Milk Makeup

    19 - Scott Sassa, Milk Makeup

    In Episode 19 of Earned, Conor sits down with Scott Sassa, entertainment titan turned makeup mogul. Scott’s previous roles include President of Turner Entertainment, CEO of Marvel, and President of NBC Entertainment—to name a few—but he currently serves as chairman of influencer-favorite beauty brand Milk Makeup.

    • 1 hr 3 min
    18 - Kevin Gould, Insert Name Here, Glamnetic, Wakeheart

    18 - Kevin Gould, Insert Name Here, Glamnetic, Wakeheart

    New year, new Earned! In our first episode of 2021, Conor sits down with entrepreneur and brand builder Kevin Gould, founder of talent management firm and digital consulting agency Kombo Ventures, as well as the co-founder of three digitally native powerhouse brands that pulled in a combined $75 million in revenue last year: Insert Name Here, Glamnetic, and Wakeheart.

    • 58 min
    17 - Julia Straus, Sweaty Betty

    17 - Julia Straus, Sweaty Betty

    In Episode 17 of Earned, Conor talks with Julia Straus, CEO of popular British activewear brand Sweaty Betty.

    • 1 hr 10 min
    16 - Reuben Carranza, Kate Somerville

    16 - Reuben Carranza, Kate Somerville

    In Episode 16 of Earned, Conor chats with Reuben Carranza, CEO of influencer-beloved skincare brand Kate Somerville, and former president of cult-favorite haircare brands R+Co and Olaplex.

    • 1 hr 6 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

i love vanessawilliams ,

Great Podcast

An inspiring piece during this quarantine period. Thank you tribe!

radiodano ,

Inspired!

Success is never simple and it’s so inspiring to see the paths it takes to get there. Can’t wait for more from this show!

Top Podcasts In Technology

Listeners Also Subscribed To