eCommerce Evolution

Brett Curry
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  • BUSINESS NEWS
  • UPDATED SEMIMONTHLY
eCommerce Evolution

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.

  1. DEC 4

    Episode 300 - 11 Game-Changing Lessons for Smarter Growth in 2025

    In this milestone 300th episode of the eCommerce Evolution Podcast, I've distilled the most impactful insights from recent top-performing episodes to help you prepare for eComm success in 2025. From AI marketing innovations to viral content secrets and customer psychology insights, these carefully selected takeaways represent the cutting edge of eCommerce strategy. This special edition delivers concentrated wisdom from industry leaders to help you stay ahead of the competition. Key Highlights: Why "out-of-the-box" AI is dead and how to create custom AI marketing hubs that deliver real results for your business.The truth about UGC in 2025: It's not dead, but the bar has been raised - learn what actually works now.Surprising insights about customer purchase timing: Why 60% of buyers take longer than a week to make their first purchase, and what this means for your marketing strategy.How Simple Modern built a half-billion-dollar brand on Amazon, and their replicable formula for category dominance.The "infomercial math" principle that's changing how successful brands approach omnichannel measurement and attribution.

    28 min

  2. NOV 20

    Episode 299 - From Paddle to Profit: How Carbon Pickleball Is Winning the eCommerce Match

    When the pandemic left Garrett Goslin without his sommelier job, he turned his passion for pickleball into an innovative paddle company. Alongside childhood friend Kyle Goguen, CRBN Pickleball has emerged as a leading premium brand in one of America's fastest-growing sports. Their journey offers valuable lessons for any brand looking to build authentic community and stand out in a competitive market. Key Takeaways: Product Innovation & Customer Feedback: Learn how CRBN maintains its competitive edge by leveraging multiple feedback loops - from pro athletes to local ambassadors - and investing heavily in R&D to stay ahead of larger competitors.Building a Multi-Channel Brand: Discover their strategic approach to building a premium brand across direct-to-consumer, Amazon, and retail channels while maintaining consistent positioning and storytelling.Community-First Growth: Explore how CRBN built a powerful ambassador program without spending big marketing dollars, and why their grassroots approach helped them compete against established sporting goods brands.Founder Authenticity: See why sharing the founder's story - even when uncomfortable - has become a key differentiator in their marketing strategy and helped forge deeper connections with customers. The episode provides a masterclass in building a premium brand through community engagement, product innovation, and authentic storytelling.

    48 min

  3. NOV 6

    Episode 298 - Amazon's New Marketing Arsenal: AI Creative Tools, Analytics & DSP Updates Every Brand Should Know

    No one is better suited to serve as an Amazon Ads evangelist than my friend, Jeff Cohen.  Jeff is a founding member of Seller Labs and has been keynoting, exhibiting, and attending Amazon events for the last decade. If you've been to an Amazon event, you've probably seen him! Now he's serving as the official Amazon Ads Tech Evangelist. I wanted Jeff to join the podcast to talk about what's new and trending with Amazon Ads. This is important information even if you're not selling on Amazon. Amazon is now the 3rd largest digital ad platform behind Google and Facebook, and it's growing rapidly. Here's a look at what we cover: How vertical videos are improving shopping experiences and making ad performance better.What the new integration with Facebook means for shoppers.How Sponsored TV ads are democratizing TV advertising and utilizing Amazon's rich buyer signals.Prime Video Ads and what they could mean for your brand (and when to consider running them).Amazon Marketing Cloud (AMC): what it is, and how and when to use it to unlock new actionable insights about your business and advertising effectiveness.Plus more!

    51 min

  4. OCT 23

    Episode 297 - Unboxing Amazon's Fall Prime Day: Insights and Strategies for Holiday eCommerce Success

    In this episode of the eCommerce Evolution Podcast, we dive deep into the results of Amazon's Fall Prime Day 2024. Amazon experts Christine Shiloni and Jonathan Finkes unpack valuable insights, compare performance to previous events, and provide a strategic outlook for the upcoming holiday shopping season. Whether you're an established Amazon seller or just getting started, this episode is packed with actionable advice to help you maximize your Q4 sales. Key topics discussed: Fall Prime Day performance: A 57% average increase in sales compared to last year, with some brands seeing up to 300% growth.The impact of inflation on consumer behavior and pricing strategiesHow to leverage different types of Amazon deals (Lightning Deals, Prime Exclusives and coupons) for maximum visibility and sales.Strategies for navigating the condensed holiday shopping season, with five fewer days between Thanksgiving and Christmas this year.Critical dates and preparation tips for inventory management, including considerations for Chinese New Year's impact on supply chains.

    41 min

  5. OCT 9

    Episode 296 - AI Marketing Mastery: Building Custom Hubs for Ecommerce Success with Russ Henneberry

    In this illuminating episode of the eCommerce Evolution Podcast, I sit down with AI marketing expert Russ Henneberry to explore the transformative potential of artificial intelligence in eCommerce. Russ shares invaluable insights on how we can leverage AI as a powerhouse marketing tool by creating customized AI marketing hubs. This episode is a must-listen for any eCommerce professional looking to stay ahead of the curve and harness AI's capabilities to drive business growth. Key topics covered: The concept of "AI marketing hubs" and how to build them using tools like Claude and ChatGPT.Strategies for fine-tuning AI models with your business data to dramatically improve outputs.The three key AI roles in marketing: Scribe (content creation), Optimizer (asset evaluation), and Strategist (big picture planning).Tips for crafting more effective AI prompts using the RTIF (Role, Task, Input, Format) framework.The future of AI in marketing, including predictions on how major tech companies will shape the landscape. Tune in to discover how you can take your AI marketing game to the next level and turn generic AI outputs into tailored, high-impact marketing assets for your eCommerce business.

    52 min

  6. SEP 25

    Episode 295 - Direct Mail Revival: The Untapped Acquisition Channel for DTC Growth

    In this episode of the eCommerce Evolution Podcast, Brett Curry is joined by Michael Epstein to discuss the resurgence of direct mail as a powerful tool for eCommerce growth They explore how direct mail is driving retention, building customer loyalty, and even serving as a successful acquisition strategy when used effectively. Throughout, Michael debunks common misconceptions about direct mail—highlighting its effectiveness when paired with data-driven targeting and other marketing channels. Here are some key takeaways from the episode: Direct mail for retention & loyalty: Learn how direct mail can enhance customer retention and build long-term loyalty, especially in today’s crowded digital landscape.Direct mail as an acquisition channel: Often overlooked, direct mail can be a highly effective cold acquisition strategy—if you target the right audience.The power of data in direct mail campaigns: By leveraging aggregated data, you can identify high-propensity buyers, refine your targeting, and even create lookalike audiences to improve relevance and engagement.Standing out in the inbox: Direct mail not only adds legitimacy to your brand but also captures attention in ways digital ads often can't. If you're looking to scale your brand—whether through retention, loyalty, or acquisition—this episode provides actionable insights into how direct mail could be the missing piece in your marketing puzzle.

    45 min

  7. SEP 18

    Episode 294 - The $600 Million Ad Study: Building an Innovative Offer System with Molly Pittman

    In this episode, I sit down with Molly Pittman, CEO of Smart Marketer, to dissect the latest trends in eCommerce marketing. Drawing from her groundbreaking $600 million study in Facebook ad spend, Molly shares invaluable insights on crafting compelling offers, creating high-performing ad creatives, and optimizing landing pages for maximum conversions. This episode is packed with actionable strategies to help eCommerce brands scale in today's competitive landscape. Key topics discussed: -The importance of diversifying your offer system to reach different segments of your market and scale beyond traditional eCommerce tactics. -Surprising findings on the effectiveness of image ads vs. video ads, and how to balance "native" vs. polished ad creatives. -The critical role of benefit-focused hooks in ad performance, with 88% of top-performing ads featuring clear hooks. -Strategies for streamlining landing pages and focusing on the most impactful messages to drive conversions. -How to build a data-driven creative production system that starts with customer insights rather than templates.

    40 min

  8. SEP 11

    Episode 293 - From Zero to $50 Million in 3 Years: Heart and Soil's Organic Growth Strategy with CEO Dean Brennan

    In this episode of the eCommerce Evolution Podcast, I sit down with Dean Brennan, CEO of Heart and Soil Supplements, to unpack the meteoric rise of this innovative health brand. From zero to $50 million in just three years, Heart and Soil has disrupted the supplement industry with its focus on nutrient-dense organ meats and regenerative farming practices. Dean shares invaluable insights on building a brand with passionate customers and maintaining profitability during rapid growth. Key topics discussed: • The power of organic growth and building an engaged audience before launch. • How premium packaging and high-quality ingredients can actually protect profit margins. • Strategies for creating compelling content that inspires and guides customers. • Structuring your week as a CEO to balance deep work and management responsibilities. • The importance of psychological barriers in health transformations and plans to build an ecosystem similar to Dave Ramsey's approach to personal finance. This episode is packed with actionable advice for eCommerce entrepreneurs looking to build a brand with 'staying power' in today's competitive landscape. Whether you're just starting out or scaling rapidly, Dean's journey with Heart and Soil offers valuable lessons for sustainable growth.

    42 min
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4.9
out of 5
50 Ratings

About

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.

Information

  • Creator
    Brett Curry
  • Years Active
    2017 - 2024
  • Episodes
    300
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Brett Curry
  • Show Website
    eCommerce Evolution

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