99 episodes

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.

eCommerce Evolution Brett Curry

    • News
    • 4.8 • 38 Ratings

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.

    Episode 216 - Offers, Audience Building, and List Nurturing - The Ultimate Game Changers

    Episode 216 - Offers, Audience Building, and List Nurturing - The Ultimate Game Changers

    Allie Bloyd is a podcast host, consultant, Facebook Ad pro, and marketing juggernaut!
     
    In this episode, Allie and I talk about several elements many eCommerce brands overlook or simply under-leverage.
     
    To use a golf analogy, many eComm brands are focused on impressive drives when they also need to consider their short game. You know the saying, "Drive for show, putt for dough."
     
    That’s where offers, audience building, and list nurturing come into play. Here’s just a few nuggets you'll learn:
    How to completely change the math on your cold traffic by creating irresistible offers that don't cheapen your brand. How to utilize tripwires and micro offers as an eComm brand. Audience building and how it can lower ad costs (especially during peak seasons like a holiday). The best book written on remarketing and loyalty (hint: you’ve probably read it to your kids before).

    • 48 min
    Episode 215 - YouTube Misconceptions, Changes, and Competitive Intel

    Episode 215 - YouTube Misconceptions, Changes, and Competitive Intel

    What you don’t know about YouTube is hurting you.
    Justin Sardi is the founder of Tube Sift and Video Ad Vault. He is a true YouTube OG.
    He’s been running ads and geeking out on YouTube organic growth since 2012.
    He’s built two of the leading YouTube research and spying tools on the web - Tube Sift and Ad Vault. The team here at OMG actually uses both regularly. Justin is a sharp dude with a wealth of YouTube knowledge. 
    Here’s what we dive into in this episode:
    Misconceptions about YouTube holding you back from growth. How to capture top-performing YouTube ads to learn from - for FREE! What’s changing on YouTube, including some of our favorite targeting options? Why Google’s first-party data and AI is second to none. Some YouTube SEO tips you probably haven’t thought of.  Do you need a 2nd YouTube channel? Video Discovery ads - what are they and how to make them work for you?  Plus more!

    • 39 min
    Episode 214 - Split-Test Everything with Kurt Elster

    Episode 214 - Split-Test Everything with Kurt Elster

    Kurt is a legend in the eComm space and hosts one of the most popular podcasts in our industry.
    His show, The Unofficial Shopify Podcast, just crossed the 2 million downloads milestone.
    Kurt and his company are all about one thing - helping Shopify store owners make more money. And the best way to do that is by split-testing everything. 
    An important first step of split testing is questioning your assumptions. (We all know what happens when we assume.)
    Here are a few recent tests Kurt and company have run. We discuss the results on the show...yes, that's a teaser. Listen to find out what test won! 
    Does free shipping always result in better performance (and is it even worth testing)? Should I put a slider on my home page?  What about hero images and banners on my category pages? Do add-to-cart buttons on your collections pages help or hurt conversions? What about stuffy old early 2000s breadcrumbs - are they helpful or not? Plus, favorite tools, tips, and tricks that Kurt uses often.

    • 48 min
    Episode 213 - Rethinking Facebook Ads & ClickFunnels 2.0

    Episode 213 - Rethinking Facebook Ads & ClickFunnels 2.0

    John Parkes and I go way back. 
    In the early days of OMG, we partnered with Russell Brunson on a project called DotComSecrets Local. John helped oversee the project. It was pre-ClickFunnels in 2010 and an excellent time to work as an online entrepreneur. Having an upfront seat watching Russell and his team was inspiring and educational. 
    Fast forward to today, and John is the Chief Traffic Architect for ClickFunnels. Or CTA for short, which is a nerdy and satisfying job title for a media buyer. John is a great media buyer, strategist, and marketer. He’s wicked smart and fun to talk to!
    In this episode, we dive into rethinking Facebook Ads. Plus, we talk about the grandfather of direct response marketing - Dan Kennedy. Interestingly, many people (myself included) thought Dan was dead. He’s not, and now he’s part of the ClickFunnels team. 
    Here’s a look at what we dive into:
    The experience of buying Dan Kennedy’s company and brand. Opening up new markets and introducing the current market to The Godfather of direct response marketing. D.W.E.L.L. - audience strategy for focusing. How to build “set it and forget it” remarketing ads. How Google and Facebook Ads work together - this can really unlock growth when you understand it. Is TikTok really a game changer from a marketing and business growth perspective? A sneak peek at ClickFunnels 2.0.

    • 47 min
    Episode 212 - Tips from Brands Who Consistently Win The Holidays

    Episode 212 - Tips from Brands Who Consistently Win The Holidays

    Preparation is the backbone for success during the holiday season.
    Today I am talking to  a few of our OMG experts on preparing to win the 2022 holidays. Joining us is Amber Norell, OMG’s Amazon Director, Bill Cover, one of OMG’s amazing Google Strategist, and Savannah Knight, one of OMG’s rockstar Google Specialists. 
    This holiday season should be quite interesting. Inflation, rising ad costs, privacy issues, and new campaign types have this year shaping up to be anything but ordinary. 
    In this episode we cover how to: 
    Drive MORE traffic profitably Go omnichannel Turn every interaction (even support) into sales opportunities

    • 43 min
    Episode 211 - Turn Every Customer Touchpoint Into A Sales Opportunity and Going OmniChannel

    Episode 211 - Turn Every Customer Touchpoint Into A Sales Opportunity and Going OmniChannel

    Preparation is the backbone for success during the holiday season.
    Recently we just recorded a holiday webinar featuring Kristina Muntean and Jenna Galardi. Kristina works for Gorgias, an online customer support service who has worked with big brands such as Steve Madden and OLIPOP. Jenna Galardi has over a decade of experience helping businesses grow online. In current role  as Senior Omnichannel Growth Manager at BigCommerce, she focuses on helping merchants strengthen their online presence and adopt social commerce, marketplaces, and product feed optimization solutions to scale their growth.
    This holiday season should be quite interesting. Inflation, rising ad costs, privacy issues, and new campaign types have this year shaping up to be anything but ordinary. 
    In this episode we cover how to: 
    Drive MORE traffic profitably Go omnichannel Turn every interaction (even support) into sales opportunities

    • 1 hr 2 min

Customer Reviews

4.8 out of 5
38 Ratings

38 Ratings

hc tussin ,

Incredible Insight and Mastery

Brett’s podcast always delivers huge value with every episode. Well researched and applicable steps for entrepreneurs at any stage of the game. Plus it just feels like you’re hanging out with him and everything comes across naturally genuine. No brainer subscription

Heather Bo ,

Awesome Podcast!

I've recently discovered this podcast, and every show I've listened to has been full of great information and entertaining guests. Great content!

EricaBushwell ,

Awesome podcast!

Brett, host of the eCommerce Evolution podcast, highlights all aspects of business and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Top Podcasts In News

Rachel Maddow, MSNBC
MSW Media
The New York Times
NPR
The Daily Wire
Serial Productions & The New York Times

You Might Also Like

Kurt Elster, Paul Reda
Andrew Youderian | e-Commerce Entrepreneur
Scalable Media Network
Shopify, Shopify
Steve Chou
Nik Sharma & Moiz Ali