99 episodes

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.

eCommerce Evolution Brett Curry

    • News
    • 4.8 • 38 Ratings

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.

    Episode 200 - 3-Step Process for Writing Amazing Copy

    Episode 200 - 3-Step Process for Writing Amazing Copy

    I’ve always believed that writing good copy is one of the most profitable skills you can have as a marketer. And even if you don’t want to write copy yourself, understanding the process that your team should go through to create great copy is super important.
    Recently I spoke at Nick Shackelford’s Geek out in San Diego and I met Brandon Ham there. Brandon used to work for Agora Publishing, the multi-billion direct marketing behemoth that was built on great copy. 
    Whether you want to write better email subject lines, create more engaging video ads, craft display ads that drive conversions, or improve your landing page conversion rates, this approach can really help.
    Here’s what we cover:
    Brandon’s 3-step research process for powerful copy. How to spy on competitors and see what’s working and what’s not.  The biggest mistakes to avoid when watching competitors. How to “tell your story better”. You sell with your ears, not with your mouth and what that means for copy. How to speak your customer’s language. Plus more!

    • 43 min
    Episode 199 - Prime Day 2022 Recap - Surprises, Insights and Lessons for the Next Prime Day

    Episode 199 - Prime Day 2022 Recap - Surprises, Insights and Lessons for the Next Prime Day

    Prime Day is now one of the most anticipated shopping events of the year for both shoppers and sellers.
    It started in 2015 as a way to celebrate the 20th anniversary of Amazon.  Mostly it was designed to help boost sales during one of the slowest times of the year (July). 
    It has since grown dramatically and rivaled some of the largest shopping days of the year. 
    In this episode, we break down what we saw this year including some surprises, key learnings, and take aways for upcoming big sales events like other Prime events and Black Friday/Cyber Monday.
    OMG is large enough now that aggregate data from our clients is informative and meaningful.  In this episode we unpack global Amazon trends and data and data from our growing list of OMG clients. 
    Amber, OMG’s Amazon Director, and Trenton, our Amazon PPC lead, join the podcast to break down what we saw from OMG clients and what we saw globally. 
    Here’s a look at what we cover.
    300 million items were purchased on Prime Day 2022. 60,000 items purchased per minute (wowza). Most shopping was done from 8p-9p PT on Wednesday 7/13. What happened to CPCs and conversion rates during Prime Day. What offers and deals did well, vs. what didn’t do so hot. What categories really shined and outperformed others (some pretty surprising results here). Key learnings to apply for Prime Day Early Access and Cyber 5.

    • 46 min
    Episode 198 - How to Achieve Full Funnel Growth with Google Ads

    Episode 198 - How to Achieve Full Funnel Growth with Google Ads

    The Google ads ecosystem offers opportunities to grow your brand that you really can’t find anywhere else. 
    Google is the world’s most popular search engine and the number 1 most visited site on the planet. 
    YouTube is the world's 2nd most popular search engine (even though it’s really a video site) and the world’s 2nd most visited site. 
    You can leverage both channels for both targeted growth and scale. But how? 
    We’ll show you in this episode. Matt Slaymaker is a Lead Google & YouTube Ads Specialist at OMG Commerce. Dubbed “Slaymaker the Playmaker” - Matt joins me to talk about top strategies and tactics to achieve Full Funnel Growth on Google Ads in 2022 and beyond. 
    Here’s a look at what we cover:
    Where to start with Search and why this is still super important even though it’s the true Google OG. What has changed with Google Shopping. What channels we recommend for remarketing and how to structure your audiences. What the best audiences are for YouTube Ads. And more!  

    • 52 min
    Episode 197 - Why GDN is Better than Facebook Ads with Justin Brooke of Ad Skills

    Episode 197 - Why GDN is Better than Facebook Ads with Justin Brooke of Ad Skills

    Misconceptions about GDN are rampant in the eComm world. It’s too hard. It’s too expensive. The targeting isn’t as good as Facebook. It doesn’t work. Justin Brooke knows better.

    Justin is an ad veteran who knows just about every ad platform out there. He’s partnered with and trained media buyers for Russell Brunson, Frank Kern, Dan Kennedy and more. He also worked for Agora Publishing. He KNOWS his stuff. And he believes GDN ads are better than Facebook?
    Why?
    You can still get $.40 and $.80 clicks. GDN offers targeting that you can’t match on Facebook. GDN creates the impression that your brand is “everywhere”. Here are some tips we cover:
    His unique approach to GDN for eCommerce. His landing page must-have elements. How quality is in the quantity when it comes to GDN headlines and copy. Testing 3 angles for every idea - toward pleasure, away from pain, and something controversial. Utilizing the overnight celebrity strategy with testimonial GDN ads. How deadlines and testimonials work together. How to work hand-in-hand with the algorithm for amazing results.

    • 52 min
    Episode 196 - 8 Mistakes That are Killing Your Video Ad Performance

    Episode 196 - 8 Mistakes That are Killing Your Video Ad Performance

    Andrew Eckblad is one of the sharpest video minds I know. He started in TV and film and even won a few Emmys. He was Frank Kerns’ “video guy” for over 10 years. Now he runs convertsmart and works with DTC brands making videos that convert on all platforms: Facebook, IG, YouTube, and TikTok.
    In this episode, we focus on the 8 biggest mistakes he sees DTC brands making when it comes to video marketing. 
    Here’s a quick look at what we cover:
    How the pattern interrupt really needs to do more than interrupt - it also needs to frame the video. What the real goal of the first 5-10 seconds should be. How you need to lean into authenticity and what that looks like. What the ideal length of a video is after millions of dollars of testing. A simple yet HUGE recommendation for your CTAs (I’ve been guilty of making this mistake). How you might be overthinking your video strategy. Plus more!

    • 42 min
    Episode 195 - 7-Figure YouTube Ad Framework with Brian Moncada

    Episode 195 - 7-Figure YouTube Ad Framework with Brian Moncada

    As you know, I’m no stranger to YouTube ads. It’s been an obsession of mine since 2016. 
    But, I love talking shop and swapping ideas with other YouTube ad experts. 
    My guest today is Brian Moncada. He and his team run YouTube ads for other marketing legends like Frank Kern, John Asaraf, and others. Brian knows his stuff!
    Brian has worked mostly with info marketers and influencers. We work almost exclusively with DTC brands. So our combined perspective on YouTube ads is pretty powerful.  
    Here’s a look at what we cover:
    Brian’s ad framework. How to harness intent-based targeting. How to create urgency and scarcity. Why most YouTube ads fail.

    • 46 min

Customer Reviews

4.8 out of 5
38 Ratings

38 Ratings

hc tussin ,

Incredible Insight and Mastery

Brett’s podcast always delivers huge value with every episode. Well researched and applicable steps for entrepreneurs at any stage of the game. Plus it just feels like you’re hanging out with him and everything comes across naturally genuine. No brainer subscription

Heather Bo ,

Awesome Podcast!

I've recently discovered this podcast, and every show I've listened to has been full of great information and entertaining guests. Great content!

EricaBushwell ,

Awesome podcast!

Brett, host of the eCommerce Evolution podcast, highlights all aspects of business and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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