274 episodes

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.

eCommerce Evolution Brett Curry

    • News
    • 4.9 • 49 Ratings

eCommerce Evolution is hosted by Brett Curry, CEO of OMG Commerce. Tune in for fresh interviews with the merchants, vendors, and experts shaping the eCommerce industry. We take an in-depth look at what's new and what's next in eCommerce.

    Episode 274 - How to Sell 1/2 Billion in Drink Ware in 8 Years

    Episode 274 - How to Sell 1/2 Billion in Drink Ware in 8 Years

    Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Brayn Porter (https://www.linkedin.com/in/jbryanporter/) about how to build a brand on Amazon.  
    __
    Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!
    __
    Show Notes: 
    (00:00) Introduction
    (04:11) Simple Modern’s Founding Story
    (17:42) Demand Capture and Paid Ads
    (24:40) Building A Brand On Amazon
    (40:40) Transitioning To a 1P Seller on Amazon
    (46:23) Outro
    __
    Links: 
    Kyle Fraughton: https://www.linkedin.com/in/jbryanporter/ 
    Simple Modern: https://www.simplemodern.com/ 
    __
    Connect With Brett: 
    LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 
    YouTube: https://www.youtube.com/@omgcommerce 
    Website: https://www.omgcommerce.com/ 
    __
    Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more. 
    __
    Other episodes you might enjoy: 
    Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024
    Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions
    Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford
    Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads
    Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

    • 44 min
    Episode 273 - 6 Candid Lessons from Parenting 8 Kids + Running an Agency

    Episode 273 - 6 Candid Lessons from Parenting 8 Kids + Running an Agency

    Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks about the parallels between parenting and running a business. 
    __
    Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!
    __
    Show Notes: 
    (00:00) Introduction 
    (03:12) Lesson 1 - Where All Making It Up As We Go
    (06:58) Lesson 2 - You’re Never Really Ready
    (09:19) Lesson 3 - Listen and Communicate Clearly In Multiple Ways
    (12:17) Lesson 4 - Admit When You’re Wrong
    (14:39) Lesson 5 - You Might Want A Coach
    (19:39) Lesson 6 - Be All In
    (22:52) Outro 
    __

    Connect With Brett: 

    LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 

    YouTube: https://www.youtube.com/@omgcommerce 

    Website: https://www.omgcommerce.com/ 

    __

    Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more. 

    __

    Other episodes you might enjoy: 

    Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

    Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions

    Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford

    Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads

    Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

    • 22 min
    Episode 272 - Ambassador Programs that Fuel Growth

    Episode 272 - Ambassador Programs that Fuel Growth

    Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Kyle Fraughton (https://www.linkedin.com/in/kylefraughton/) about ambassador programs and the power of UGC.  
    __
    Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!

    __

    Show Notes: 
    (00:00) Introduction 
    (02:40) Kyle’s Background 
    (03:53) Authentic - The Word of the Year
    (05:55) Is UGC Dead? 
    (10:51) The Digital Age Version of Word of Mouth
    (13:32) Strategies To Facilitate Word of Mouth
    (15:26) What Does A Good Ambassador Program Do?
    (16:16) Influencer Program vs. Ambassador Program
    (26:08) How To Set Up An Ambassador Program
    (34:50) Ambassadors and Ads
    (38:41) More About Get Roster
    (43:06) Outro
    __

    Links: 
    Kyle Fraughton: https://www.linkedin.com/in/kylefraughton/ 
    Roster: https://www.getroster.com/

    __

    Connect With Brett: 
    LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 
    YouTube: https://www.youtube.com/@omgcommerce 
    Website: https://www.omgcommerce.com/ 

    __

    Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more. 

    __

    Other episodes you might enjoy: 

    Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

    Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions

    Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford

    Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads

    Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

    • 42 min
    Episode 271 - How to Win in 2024 with Sean Frank of Ridge

    Episode 271 - How to Win in 2024 with Sean Frank of Ridge

    Brett Curry (https://www.linkedin.com/in/thebrettcurry/) talks to Sean Frank (http://twitter.com/SeanEcom/) about what it takes to win as a DTC brand in 2024. 
    __
    Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!
    __
    Show Notes: 
    (00:00) Introduction 
    (01:18) The Operators Podcast 
    (06:30) Ridge’s Background
    (09:38) What To Expect For DTC Brands In 2024
    (16:08) What Does It Take To Win In 2024
    (25:13) What Channels Is Sean Most Excited For In 2024
    (30:15) How To Grow Profitably 
    (38:52) Expanding Your Product Line
    (43:44) Outro

    __

    Links: 
    Sean Frank: http://twitter.com/SeanEcom/ 

    Ridge: https://ridge.com/ 

    The Operators Podcast: https://podcasts.apple.com/us/podcast/operators/id1684446059

    __

    Connect With Brett: 
    LinkedIn: https://www.linkedin.com/in/thebrettcurry/ 

    YouTube: https://www.youtube.com/@omgcommerce 

    Website: https://www.omgcommerce.com/ 

    __

    Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, Trevor Crump, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D’Allessandro, and more. 

    __

    Other episodes you might enjoy: 

    Episode 266 with Cody Wittick - Influencer Marketing and How To Create a Creative Flywheel in 2024

    Episode 263 with Anthony Mink - Cut Your CPA in Half by Asking Better Questions

    Episode 260 with Preston Rutherford - Lessons From Chubbies with Co-Founder Preston Rutherford

    Episode 243 with Jacques Spitzer - Achieving Exit Velocity with YouTube Ads

    Episode 228 with Jeremy Horowitz - The State of eCommerce, The Economy, and What To Do Next

    • 41 min
    Episode 270 - Grow on Google Like Never Before in 2024 (Trends, Tips and New Stuff)

    Episode 270 - Grow on Google Like Never Before in 2024 (Trends, Tips and New Stuff)

    If Google isn’t within your top 2 channels for new customer acquisition - 2024 should be the year you change that.
    In this episode, I interview Matt Slaymaker on the latest and greatest from Google.

    Here’s a look at what we cover:
    What are the best brands doing on Google that others aren’t?What are the keys to a better, more productive relationship with your agency?How has PMax evolved, and how can you fully leverage it?What about Demand Gen - Google’s newest campaign type? Spoiler alert: it’s not great... yet. But we see potential. How should we think about AI with Google ads?

    • 46 min
    Episode 269 - Winning on Amazon in 2024: Better Ads, Better Branding, Better Strategy

    Episode 269 - Winning on Amazon in 2024: Better Ads, Better Branding, Better Strategy

    So much has changed on Amazon since we started helping sellers on the platform in 2016 (I can’t believe we’ve been in the Amazon game for 8 years).
    In this episode, I chat with Trenton Bodenbach, OMG Amazon Strategist. 

    We discuss some new potential game-changers on Amazon for 2024, strategy, and who’s winning and who’s not on the platform.

    Here’s a quick look at a few of our topics:

    1) Vertical Video for Sponsored Brand Video. Sponsored Brand Video is one of our favorite Amazon ad types. It’s usually in the top 2-3 most effective ad types for the brands we work with. Now, it supports vertical video. Likely, you have more vertical video than anything else. Now, you can use it on Amazon. 

    2) Shop on Facebook. Amazon controls this for now, but likely there’s more to come. This will allow shoppers on Facebook to buy products directly from Amazon without leaving the Facebook app. 

    3) Amazon’s continued growth and dominance and what it means.

    4) Amazon storefronts, posts, and other tools for branding. We believe that building your BRAND on Amazon is the ultimate key to success. Not just selling stuff. And Amazon has more tools than ever to help you build your brand. 

    • 34 min

Customer Reviews

4.9 out of 5
49 Ratings

49 Ratings

KimboD13 ,

Excellent & Entertaining

This podcast covers the essential information that DtC brands must understand. Brett talks about complex fundamentals and breaks them down it ways anyone can relate to. Brett and his team stay on the cutting edge of all the changes, a HUGE help in today’s ever-changing environment.

Why would a marketer with great partners need to comprehend these changes? Because our agency partners are only as great as the support brands give them.

No matter if you do it yourself or use an agency…learn here from the best in an easy to understand dialogue. Worth every minute I listen!

Judy Bilyeu ,

Highly Recommend

Brett and the OMG team are truly experts in their field. The podcasts are informative, entertaining and inspiring. I love hearing the success stories of others and they inspire me to be more creative.

Tiffany G Seattle ,

Relevant and easy to understand

It’s easy to feel overwhelmed with all of the e-comm content out there so I limit my podcast listens to a few trusted sources and eCommerce Evolution is right up there for me. It’s approachable content that provides relevant wisdom, guidance, and inspiration without the show-off guests or overwhelming jargon.

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