300 episodes
eCommerce MasterPlan Chloë Thomas
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- Marketing
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4.9, 49 Ratings
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Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
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Test, test, test your way to £20m/year with Aynsley Peet from Cox and Cox
Aynsley Peet is the Head of eCommerce at Cox and Cox, a UK homeware retailer. The business was founded in 2001 and sales are close to £20m per year; selling online, mail order, and B2B.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Building a super-focused brand to $4m per year with Dan Demsky from Unbound Merino
Dan Demsky is the founder of Unbound Merino. They started in 2016 by raising $380k via crowdfunding, and now have annual sales in excess of $4m. They sell on Shopify and launched with Crowdfunding, and Facebook Ads - lots of great insight into growth mindsets and focus.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
From zero to $1.5m in 2 years via DTC and FBA with Kevin Urrutia from Chester Travels
Kevin Urrutia is the founder at Chester Travels, a DTC Suitcase brand. They launched in 2017 and in 2019 did $1.5m in revenue.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Parry Malm author The Language Effect: Why AI-Powered Copywriting is a marketer's best friend
Parry Malm is the CEO at Phrasee and author of The Language Effect: Why AI-Powered Copywriting is a marketer's (new) best friend. I’ve been a consumer of Parry’s email marketing, subject line and copy writing wisdom for many years – approaching a decade now I think so it’s a pleasure to get him here on the show to share some of that wisdom with all of you.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Introducing.... Keep Optimising Podcast
The Keep Optimising Podcast is a the brand new podcast we've created.
A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.
That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method.
You can hear a new episode for free every Wednesday.
Each episode is audio only and lasts about 45 minutes.
AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests.
To get all of this for free – look us up right now on Apple Podcast, Spotify or your podcast app of choice (https://link.chtbl.com/keepoptimising?sid=ecmp.trailer) by searching “Keep Optimising” (with an s not a z) and hit subscribe.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy -
Ashley Merrill from luxury sleepwear brands Lunya & Lahgo talks about evolving sales channels
Ashley Merrill is the founder and CEO of Lunya and Lahgo, a D2C luxury sleepwear company that’s experiencing 200% year on year growth. Founded in 2012 they served over 120k customers in the last year.
This podcast uses the following third-party services for analysis:
Chartable - https://chartable.com/privacy
Customer Reviews
Solving Marketing Problems
First, congratulations on your Business Excellence Award! I appreciate how you made the decision to be a pandemic free zone. Refreshing. I love how this podcast gives me an insight as to how other businesses are growing.
Great Info - I Need This
Hey Chloe,
New to e-commerce student here and found your podcast super helpful. I enjoyed the episode with Shannon Fitzsimmons and her Instagram tips.
Thanks for putting this together for us. I appreciate you. 👍💯🎯
Awesome show!
I’m so happy I found the e commerce master plan podcast! It’s been helping me so much as I launch my own e-commerce business and keep me really inspired by hearing from such awesome guests. Chloe is a great host and does so well at engaging with guests and asking questions that bring about important learnings. Really enjoying so far!
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