413 episodes

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

eCommerce MasterPlan eCommerce Podcast Network

    • Business
    • 4.9 • 55 Ratings

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online only store for Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Listen for advice on what to do next, reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    Going from ZERO to £200k sales on Shopify in 8 weeks with Rob from The Moon Phase Studio

    Going from ZERO to £200k sales on Shopify in 8 weeks with Rob from The Moon Phase Studio

    Rob Harrison-Plastow is the Chief Marketing Officer of eCommerce store The Moon Phase Studio.
    The studio exists to empower its customers to become more attuned to the moon through art, books, and rituals.
    It was founded in November 2020 and they went from zero to £200k sales in just 8 weeks!
    Listen to hear tips on
    how constraint creates creativity
    Facebook Ads
    SEO,
    CRO,
    and customer research!

    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)
    Mentioned in this episode:
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    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 39 min
    Building a sustainable loungewear brand with PR and Community - it's Krisha Kotak from Tula+Tye

    Building a sustainable loungewear brand with PR and Community - it's Krisha Kotak from Tula+Tye

    Krisha Kotak is the founder at Tula + Tye, a Shopify loungewear brand responsibly made from recycled and organic materials, hand-dyed with eco-friendly dyes, and packaged in recycled and reusable bags. Founded in 2020 they attracted over 600 customers in the first year. Krisha has achieved remarkable things in her first year - and shares some of the amazing plans she has for 2022 and beyond.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 39 min
    Research from Klaviyo - the huge opportunity in customers wanting our help to buy more sustainably

    Research from Klaviyo - the huge opportunity in customers wanting our help to buy more sustainably

    I got VERY excited when I saw some consumer research by Klaviyo that gets into consumers buying choices, and identifies the big opporunities we can take advantage of with our marketing. There is a HUGE marketing opportunity in sustainability – the customers want it. But it’s our job to help them work out how to BE more sustainable.
    In this episode…I’m discussing that research and what it means for you business with the author of the research, Aubrey Harper.
    Aubrey is a Content Strategist at Klaviyo, and you REALLY need to know about her remarkable customer research.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 36 min
    10 eCommerce Marketing Tips from our latest Virtual Summit

    10 eCommerce Marketing Tips from our latest Virtual Summit

    Our brand new eCommerce MasterPlan Virtual Summit is live NOW.
    Catch ALL the replays for FREE now at https://eCMP.info/summit (eCMP.info/summit)
    ---
    In this episode, Chloe gives us a rundown of one top tip from each of the 10 expert sessions within the summit.
    So get ready for the perfect Email, Facebook Ads, SMS, etc marketing advice to help you ride the wave of eCommerce success this year.
    Including tips from:
    Neil Forrest, Gorgias
    Ben Parr, Octane AI
    Derric Haynie, eCommerce Tech
    Rob Harrison-Plastow, Time Agency
    Steve Clift, GoodCarts
    Gemma Banks, Klaviyo
    Ivana Radojevic, Stream Commerce ShopifyPlus agency
    Becky Hopkin, Digital Gearbox
    Oliver Spark, Sweet Analytics

    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 31 min
    Launching a luxury sustainable fashion brand with funding and a kickstarter! It's VENIM

    Launching a luxury sustainable fashion brand with funding and a kickstarter! It's VENIM

    Leslie Fong has been in eCommerce since 2009, and in 2018 took the leap into founding her own fashion brand.
    VENIM launched with a super successful kickstarter in 2019, has been awarded grants by Spanx, SIA Scotch, and Facebook, AND been nominated in FGI’s Rising Star Awards.
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 32 min
    The Fashion Business Model of the Future? This is Unfolded with Cally Russell

    The Fashion Business Model of the Future? This is Unfolded with Cally Russell

    Cally Russell is a Forbes 30 under 30, a Drapers 30 under 30, has been on Dragons Den (that’s the UK’s shark tank).
    Since 2013 Cally has been changing the fashion industry, and since 2020 that change has been highly focused on using data to remove waste and change lives. His current project is This is Unfolded, a fashion brand doing amazing things on many fronts!
    Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivateandutm_medium=episodenotes (eCommerceMasterPlan.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 36 min

Customer Reviews

4.9 out of 5
55 Ratings

55 Ratings

LeFong ,

Grow your business with this podcast

Loved being on the show! Chloë is a natural at extracting valuable information and stories while still being entertaining and keeping a good pace. Give this show a listen if you’re looking to level up your e-Commerce business. Thank you for having VENIM!

Heather Bo ,

Great Content!

Interesting topics with knowledgeable guests make this podcast a must-listen. Highly enjoyable and informative!

ArlieLP ,

An invaluable resource!

The eCommerce MasterPlan podcast has quickly become a favorite in my feed. Whether you’re a seasoned professional or just getting started in the world of eCommerce, there are numerous insights to gain from every episode. Super grateful for the resource Chloe has created here!

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