509 episodes

Trying to work out how to acquire more customers?
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.
Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.

Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Podsights - https://podsights.com/privacy

eCommerce MasterPlan eCommerce Podcast Network

    • Business
    • 4.9 • 61 Ratings

Trying to work out how to acquire more customers?
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.
Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.

Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

This podcast uses the following third-party services for analysis:

Podsights - https://podsights.com/privacy

    How Mozillion Achieved 3x Growth in 12 Months with SEO and More

    How Mozillion Achieved 3x Growth in 12 Months with SEO and More

    James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones.
    Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months.
    Hit PLAY to hear:
    Their strategy for selling refurbished goodsHow SEO and organic growth have contributed to their successThe importance of customer reviews in growing a businessWhy balancing various sales channels is importantHow Mozillion leveraged TikTok Shop to improve sales and educate customers
    Key timestamps to dive straight in:
    [04:44] Transitioning from telesales to digital eCommerce.
    [07:30] Sales and marketing, mostly online, but adaptable.
    [11:34] Early days of Mozillion, focus on customer service priority.
    [15:41] Word-of-mouth a key factor for sellers.
    [17:59] TikTok and educating audiences through video.
    [21:30] CTO improves SEO, organic traffic drives growth.
    [23:05] James’ Top Tips!
    Find our notes here: https://ecmp.info/478
    Contact SHOPLINE >>> https://ecmp.info/shopline

    Take our Listener Survey Now! https://ecmp.info/survey You could win a £$50 Amazon voucher

    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Podsights - https://podsights.com/privacy

    • 40 min
    Scaling Hot Water Bottle Startup CosyPanda to £100k in 16 months with Freddie Winterbotham

    Scaling Hot Water Bottle Startup CosyPanda to £100k in 16 months with Freddie Winterbotham

    Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading.
    Hit PLAY to hear:
    Freddie’s eCommerce journeyAbout CosyPanda main productWhat Freddie thinks about doing wholesale, trade shows, and D2C activitiesCosyPanda’s marketing hits and missesTheir continued focus on product quality and sustainability
    Key timestamps to dive straight in:
    [04:08] Building products around problems people were struggling with.
    [06:29] The exhaustive nature of trade shows.
    [08:25] Improving hot water bottles through quality materials.
    [10:37] Sustainable materials are used for creative covers.
    [14:20] Paid for big press feature, no result.
    [18:39] Hot water bottle market not entirely sustainable.
    [20:13] Plus, hear Freddie’s Top Tips!
    Contact SHOPLINE >>> https://ecmp.info/shopline

    Take our Listener Survey Now! https://ecmp.info/survey You could win a £$50 Amazon voucher

    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor

    Checkout the Upflip Podcast https://ecmp.info/upflip


    This podcast uses the following third-party services for analysis:

    Podsights - https://podsights.com/privacy

    • 31 min
    TikTok & TikTok Shop eCommerce Success Strategies

    TikTok & TikTok Shop eCommerce Success Strategies

    TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to listen to this episode.
    Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including:
    Barney Waugh, TikTokBen Muir, Unsociable - ads expertManisha Taparia, Shipbob - ops expertThiago Nogueira, Insense - influencer expert
    Hit PLAY to hear:
    How to work out what you should be doing on TikTokHow to set up TikTok Shop to create happy customersTips on creators, organic, and ads!And much, much more.
    Key timestamps to dive straight in:
    [02:02] Best way to drive sales on TikTok
    [06:35] Can you do just one TikTok marketing tactic?
    [10:00] Do you need to invest in your organic brand account?
    [13:02] Ads!
    [15:39] Who does TikTok Shop work best for?
    [19:52] Do you list all your products on TikTok Shop?
    [24:50] What incentives are there to use TikTok and advertising?
    [27:25] Live stream success tips
    [32:57] Fulfilment and Ops checklist
    [38:04] Affiliates and Influencers advice
    [44:19] Their 2024 strategy tips
    Find our notes here: https://ecmp.info/476
    Contact SHOPLINE >>> https://ecmp.info/shopline

    Take our Listener Survey Now! https://ecmp.info/survey You could win a £$50 Amazon voucher

    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Podsights - https://podsights.com/privacy

    • 54 min
    Mastering the Art of Buying with James Barron, ex-ASOS

    Mastering the Art of Buying with James Barron, ex-ASOS

    James Barron is a fashion buyer.
    With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion.
    Hit PLAY to hear:
    James’ eCommerce journeyThe Importance of Understanding the Customer’s Persona in BuyingTips for Successful Buying In Brands and Products for Your eCommerce StoreAdvice on Developing Your Own ProductsCollaboration Between Merchandising and BuyingA Final Word on BuyingPlus, James’ top tips!
    Key timestamps to dive straight in:
    [03:36] Online buying offers more product options.
    [07:51] Understand customer, adapt sales, follow for rewards.
    [11:50] Build diverse brand portfolios, adapt to trends.
    [15:01] ASOS offered variety and convenience online.
    [18:31] North Face improved women's wear, increased market share.
    [22:08] Collaboration between buyer and merchandiser is essential.
    [24:24] Importance of exit margin over intake margin.
    [26:09] James shares his Top Tips!
    Access our notes here: https://ecmp.info/475
    Contact SHOPLINE >>> https://ecmp.info/shopline

    Book your Super Payments Demo >>> https://ecmp.info/super

    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Podsights - https://podsights.com/privacy

    • 41 min
    7 Experts Share Their Top Tip for eCommerce Growth in 2024

    7 Experts Share Their Top Tip for eCommerce Growth in 2024

    Every January, we come up with an episode that serves as your comprehensive guide to achieving success.
    This year, our guest experts are again sharing their top tips for eCommerce success in 2024. They are:
    Emily Long from Genie Goals,Rosie Bailey from Nibble,Kathleen Sullivan Garman from SullyGarman & Associates,Peter Beckman from Treyd,Anita Kulkarni from SHOPLINE,Dave Smallwood from Super Payments,And Janis Thomas from Look Fabulous Forever.Plus! You'll also hear the thoughts of our host Chloe Thomas. 
    Tune into this expert mash-up episode as we find out how to ensure profitable growth, what personalization and efficiency mean this 2024, how planning is key, and why you should really be listening to your customers – and so much more.
    Access our notes via https://ecmp.info/474
    Want even more 2024 tips? Sign up for our Free webinar here: https://ecmp.info/explore
    Contact SHOPLINE >>> https://ecmp.info/shopline

    Book your Super Payments Demo >>> https://ecmp.info/super

    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor



    This podcast uses the following third-party services for analysis:

    Podsights - https://podsights.com/privacy

    • 33 min
    Mastering eCommerce Events in 2024: Tips, Picks, and Strategies with Chloë Thomas

    Mastering eCommerce Events in 2024: Tips, Picks, and Strategies with Chloë Thomas

    Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024...
    Hit PLAY to hear:
    What events you should attendHow to maximise these eventsMust-attend eCommerce events in the UKMust-attend eCommerce events in the USTips for attending virtual eventsTaking a sustainable approach to events and conferences
    Key timestamps to dive straight in:
    [06:21] Tips for choosing and maximising upcoming industry events.
    [18:52] Must-attend UK events.
    [23:45] Must-attend events in the USA.
    [26:43] Making the most of virtual events.
    [31:20] Taking an eco-approach to attending events.
    Contact SHOPLINE >>> https://ecmp.info/shopline

    Book your Super Payments Demo >>> https://ecmp.info/super

    Get all the links and resources we mention & join our email list at https://ecmp.info
    Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
    Interested in being a Sponsor? go here: https://ecmp.info/sponsor

    See Chloë’s full list, and the one’s she recommended on the podcast, here https://ecommercetech.io/blog/top-ecommerce-events-2024


    This podcast uses the following third-party services for analysis:

    Podsights - https://podsights.com/privacy

    • 47 min

Customer Reviews

4.9 out of 5
61 Ratings

61 Ratings

&dontbuythis! ,

Great Interviewer

Having been on several podcasts I have to say Chloe is a pro with engaging questions and guiding the interview to bring value to the listener. Thoroughly enjoyed it!

CNSNoDak ,

Great interview, fantastic show!

Chloe is a great podcast host and fantastic conversationalist. Her vast knowledge and many connections make this show a must listen!!

LeighSaw 🙂 ,

The Best in the Biz

Chloe is queen. 🙌👑 I have learned so much from Chloe and her guests and it has paid off in the form of hugely increased revenue in the years I’ve been listening to her podcast. I cannot recommend this podcast enough!

No gimmicks, just the concrete steps to take to build a solid business. An absolute must listen.

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