Education Marketer

Kyle Campbell
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Education Marketer

What matters in education marketing. Episodes fortnightly.

  1. 18 DE OUT.

    How to create a website that wins students’ hearts

    It doesn’t matter where you get your data, university websites are the most trusted communication channel for students when making their study choices. Kyle is joined by Guus Goorts, author of the new book Genuinely Helpful: A practical guide to effective university websites. They talk about why websites endure and what schools need to make sure that their is... genuinely helpful.

    32min

  2. 29 DE SET.

    How to create a virtual campus tour that's remembered

    Most students don’t attend open days, and even those who do, expect (and use!) some kind of virtual experience to enhance the occasion. Joining Kyle to discuss the data is Jonny Harper, Chief Technology Officer at Revolution Viewing. Jonny brings over a decade’s know-how in building digital experiences that convert, including: *When personalisation is most effective *How to scale your content efforts *Best practice for UX design This episode is in partnership with Revolution Viewing.

    38min

  3. 8 DE SET.

    What students want from a creator degree

    Being a creator, influencer or content entrepreneur. These are the top careers young people want in 2024. So why is no university going after them?

    6min

  4. 25 DE AGO.

    The prospective students of LinkedIn

    Further reading and show notes Offical university LinkedIn accounts are the only ones seeing growth. Read High-achieving young people (apprentice example) on LinkedIn. Look

    4min

  5. 11 DE AGO.

    What students want this Clearing

    It’s shaping up to be a tough Clearing More students are going into confirmation and Clearing holding an offer, up from 89% to 92% this year. Also, higher tariff institutions have made 4% more offers than they did by this time last year. Come A-level results day, there could be a lot less to play for. However, knowing what students want, current subject demand and how to rise above the noise won’t hurt your chances. It’s time for a Clearing special. Joining Kyle for today's show is the founder and CEO of Uni Compare, Owen O’neil. Owen brings insights from over 40,000 Clearing students navigating their choices: Regions where students are most likely to change their minds during clearing What matters to students when choosing a course in Clearing Content gaps and where institutions should focus Week-by-week demand across 91 subject areas Students’ comms and channel preferences

    36min

  6. 28 DE JUL.

    Higher ed and secrets of community marketing

    Which universities are winning when it comes to community marketing? Joining Kyle today on the podcast is Amy Parker-Johnson and Joe Woodcock from The Student Room. Both bring their knowledge of how universities can genuinely connect with students, and what taking a community-first approach can do for your recruitment.

    27min

  7. 14 DE JUL.

    The future of virtual tours

    Is your virtual campus tour reaching its full potential? Today, Kyle is joined by Victoria Littler, chief commercial officer at Revolution Viewing, to learn how students actually use virtual experiences. Not all is as it seems.

    31min

  8. 30 DE JUN.

    The state of higher education branding

    Universities are no strangers to branding, but how many institutions are as willing to differentiate their product as much as they are to tweak their creative? Today, Kyle is joined by Sarah Jones of University Compare and Donna Beardmore of University of Sunderland. Sarah brings University Compare’s research on how young people perceive university brands. Donna brings over two decades of higher ed marketing experience, as well as a bit of niche insight into how brand building impacts recruitment. This episode is in partnership with University Compare

    31min
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Sobre

What matters in education marketing. Episodes fortnightly.

Informações

  • Criado por
    Kyle Campbell
  • Anos de atividade
    2022 - 2024
  • Episódios
    76
  • Classificação
    Livre
  • Copyright
    © Kyle Campbell
  • Site do podcast
    Education Marketer

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