Ellie Edwards-Scott, The Advisory Collective

In episode four of The MadTech Podcast, Ellie Edwards-Scott, co-founder, The Advisory Collective, joins ExchangeWire’s COO, Rachel Smith, and head of content, Lindsay Rowntree, to discuss the latest news in ad tech and martech.

The stories this week:
– Apple CEO Tim Cook’s scathing attack of companies that he believes have created a data-industrial complex; combined with the news that search revenue from Apple’s App Store could hit USD$2bn by 2020
– The in-app ad fraud scandal uncovered by Pixalate, and blown open by BuzzFeed News
– Vodafone’s decision to renege on bringing programmatic in-house
– The minimum requirements for foreign advertising technology companies trying to enter the UK market, and how The Advisory Collective is helping driving success for these companies.