The MadTech Podcast

ExchangeWire

5,0 (3)
TECHNOLOGIES
SÉRIE QUOTIDIENNE

All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

ÉPISODE 124

ExchangeWire Team - Easter Special

The ExchangeWire team discuss GroupM's advertising forecast; Facebook; and RTÉ audio tools.

55 min
ÉPISODE 125

Podcast Special: The Emergence of Private Gardens - Why are They Important and What Value do They Add?

In the latest MadTech Podcast Special, ExchangeWire's Rachel Smith interviews Matt May, senior biddable manager at Three; Phil Raby, GM UK at Mediarithmics; and Danny Spears, COO of The Ozone Project, to hear their thoughts on what a private garden is, and what they can offer brands and publishers.

43 min
ÉPISODE 126

Team ExchangeWire

In this week's episode of The MadTech Podcast, the ExchangeWire Team discuss the Grab SPAC, selling your streaming login details, and China banning apps from collecting "excessive" user data.

45 min
ÉPISODE 127

The MadTech Podcast Special - Redefining Audience Addressability

In the latest MadTech Podcast Special, ExchangeWire's Rachel Smith interviews Amy Williams, founder & CEO of Good-Loop; Jacques Edeling, programmatic operations lead at Starcom; and Emma Newman, chief revenue officer EMEA at PubMatic, to hear about how audience addressability is being shaped partly by changes to legislation and infrastructure, but also by a growing sense that the industry must improve it’s moral position when it comes to the consumer.

39 min
ÉPISODE 128

Isabelle Baas, Starcom

Starcom's Isabelle Baas joins Rachel Smith and Lindsay Rowntree to discuss the reversal of in-housing, Woolworth's new online marketplace, and TV networks' appeal that advertisers move more spend to CTV.

57 min
ÉPISODE 129

Nick Barnett, Consultant & Wires 2021 Judge

Independent consultant and Wires 2021 judge Nick Barnett joins Mat Broughton and Rachel Smith to discuss TikTok's launch of Lead Generation, the CPA's permission to bargain collectively with Facebook and Google, and BuzzFeed's Lighthouse.

1 h 7 min
ÉPISODE 130

Alex Khan, Unruly

Alex Khan, group MD international at Unruly, joins Lindsay Rowntree and Ciaran O'Kane to discuss Verizon's media sale, SVODs in the US, and the future of linear TV.

55 min
ÉPISODE 131

Paul Kasamias, Starcom

Starcom's Paul Kasamias joins Grace Dillon and Lindsay Rowntree to discuss TikTok's move into in-app ecommerce, Airbnb's departure from performance marketing, and Merkle's Q1 2021 Digital Marketing Report.

51 min

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All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects

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The MadTech Podcast

ExchangeWire Team - Easter Special

Podcast Special: The Emergence of Private Gardens - Why are They Important and What Value do They Add?

Team ExchangeWire