Email's Importance in Digital Marketing with Hank Hoffmeier of Kickbox

Hank Hoffmeier, Senior Manager of Marketing Operations at Kickbox, joins the podcast to discuss the integral role of email in the broader marketing ecosystem. The conversation touches on the interplay between email, social media, and SMS, the impact of AI on marketing strategies, and the future of email marketing innovations.

01:36 - Hank's TLDR personal history
07:22 - How email marketing and social media play well together
18:16 - Where SMS fits into the marketing channel hierarchy
22:42 - What has more conversions? Push or SMS?
28:51 - The impact of AI on email marketing
46:11 - How email marketers make themselves indispensable