That InboxArmy Podcast

InboxArmy LLC
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That InboxArmy Podcast

Hosted by Scott Cohen and Garin Hobbs - Talking about the hot topics in and around email marketing.

  1. JAN 3

    Investing in Email the Right Way with Ryan Phelan of RPE Origin and Chris Marriott of Email Connect

    In this on-location episode from MediaPost's Email Insider Summit, InboxArmy's Scott Cohen and Garin Hobbs are joined by Ryan Phelan, CEO at RPE Origin, and Chris Marriott, CEO at Email Connect, to discuss the challenges of navigating the decision process around choosing and fully utilizing an email service provider. The conversation dives into great detail around the common mistakes and pitfalls marketers make when making these kinds of decisions as well as what's necessary to make these complicated decisions. Come for the banter around the limitations of AI, stay for the 2025 predictions made by email marketing experts with more than 100 combined years of experience. 00:00 - Introduction to Email Platform Utilization06:47 - Understanding Email Service Provider Utilization Rates16:54 - Navigating ESP Changes and Decision Points25:03 - Common Mistakes in ESP Migration35:56 - The Shift in Power Dynamics with New Platforms41:40 - Underinvestment in Email Marketing49:41 - The Role of AI in Marketing58:19 - Predictions for 2025: The Future of Marketing Channels

    1h 12m

  2. 11/08/2024

    The Year of Deliverability with LB Blair of Email Industries

    In this episode of That InboxArmy Podcast, Scott Cohen and Garin Hobbs welcome back LB Blair, Chief Strategy Officer of Email Industries, to catch up on the latest updates and trends in email deliverability. The conversation focuses on numerous topics, including email authentication requirements, content filtering, the importance of email hygiene, and even branch out into the evolving landscape of email security, the implications of cybersecurity threats, and the risks associated with cold emailing. You'll learn about the need for businesses to build a sustainable brand identity and engage in ethical email practices to ensure deliverability and security. 02:47 - Changes in Email Authentication and Filtering05:59 - Content Filtering and Image Usage09:11 - Spam Traps and Email Hygiene11:57 - The Shift in Email Best Practices14:53 - Cybersecurity and Email Links18:12 - Understanding Spam Traps20:57 - The Importance of Email Compliance27:12 - Understanding Email Security and Cyber Threats38:15 - The Risks of Cold Emailing52:01 - The Future of Email Marketing and Security

    54 min

  3. 10/14/2024

    The Psychology Behind Email Marketing with Sarah Levinger

    In this episode of That InboxArmy Podcast, Scott Cohen and Garin Hobbs welcome marketing psychology expert Sarah Levinger to explore the intersection of psychology and marketing. The fascinating conversation covered the importance of understanding human behavior, the emotional drivers behind purchasing decisions, and how generational influences shape behavior and marketing strategies. Come for the strategies and leave with some valuable book recommendations for marketers looking to deeper their understanding of consumer psychology. 01:20 - Sarah's Journey to Marketing04:54 - Why Psychology is Important in Marketing09:16 - The Critical Drivers of Consumer Behavior15:36 - How History and World Events Drive Consumer Behavior19:05 - Conscious vs. Subconscious Decision Making25:12 - How Emotion Breaks Through Commodity29:12 - What to Avoid When Using Emotions in Marketing35:25 - Customer Loyalty and Brand Obsession41:47 - Who is Doing Emotion in Marketing Right?47:25 - Book Recommendations for Marketing Psychology

    56 min

  4. 10/03/2024

    Email's Importance in Digital Marketing with Hank Hoffmeier of Kickbox

    Hank Hoffmeier, Senior Manager of Marketing Operations at Kickbox, joins the podcast to discuss the integral role of email in the broader marketing ecosystem. The conversation touches on the interplay between email, social media, and SMS, the impact of AI on marketing strategies, and the future of email marketing innovations. 01:36 - Hank's TLDR personal history07:22 - How email marketing and social media play well together18:16 - Where SMS fits into the marketing channel hierarchy22:42 - What has more conversions? Push or SMS?28:51 - The impact of AI on email marketing46:11 - How email marketers make themselves indispensable

    56 min

  5. 08/23/2024

    The Hows and Whys of Email Testing with Kath Pay of Holistic Email Marketing

    If you've been looking at different ways to test your email campaigns, you've come to the right podcast. In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome best-selling author Kath Pay, founder of Holistic Email Marketing, to talk all things email testing. We dive into how to effectively use the scientific method as the basis for email testing, why achieving statistical significance is important, and the common mistake marketers make when testing. We go deeper on the challenges of testing during the holiday season, how to test for engagement and conversion performance, and how testing emotional and motivational drivers can lead to more effective email campaigns. 03:51 - The Scientific Method and A/B testing06:45 - The importance of statistical significance15:05 - Testing motivations18:21 - High impact areas to test besides revenue25:02 - Testing that's actually meaningful35:14 - The challenges of testing during the holiday season46:50 - Leveraging frequency, segmentation, and motivations in holiday testing

    47 min

  6. 08/12/2024

    AI and Email Personalization with Matthew Dunn of Campaign Genius and Social Signal AI

    In this episode, Dr. Matthew Dunn of Social Signal AI and Campaign Genius join InboxArmy's Scott Cohen and Garin Hobbs to discuss the evolution of AI in email marketing, the challenges and opportunities it presents, and how data powers AI and personalization. 02:05 - The evolution of AI in email marketing06:04 - The role of data in powering AI11:29 - The importance of context and emotional drivers19:16 - The risks of AI in terms of privacy and false information26:11 - The risks and benefits of AI in personalization and email marketing29:42 - Defining personalization: Relevance vs. Creepiness36:05 - The importance of considering user intentions in AI39:51 - Privacy concerns in the age of AI and personalization

    53 min

  7. 07/29/2024

    Navigating Email Accessibility with Sarah Gallardo of Oracle

    In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Sarah Gallardo, lead Email Developer at Oracle, to discuss the intricacies, challenges, and importance of email accessibility. We dive into the details of how accessibility is not just a legal requirement, but a crucial component of creating a great customer experience in email. Email accessibility can be a business advantage by expanding the addressable audience, building trust, and leading to increased customer loyalty and satisfaction. Dive in, watch or listen, and get some great tips on how to focus on flexibility in design rendering and meeting other accessibility standards. 05:32 - What is email accessibility and why is it important?08:55 - What is the ADA and what are its requirements?13:22 - The risks and consequences of non-compliance21:31 - Why brands should stay away from image-only emails25:07 - The differences between screen readers and voice assistants29:39 - Tips for ensuring accessibility in email design and email code40:55 - The ROI of accessibility and expanding the addressable audience

    48 min

  8. 07/22/2024

    Presenting Video in Email Marketing with Lisa Jones of EyeMail

    Video is becoming increasingly dominant in all marketing channels, email included. The crew welcome Lisa Jones, CEO of EyeMail, to the podcast to discuss how EyeMail is overcoming the challenges of delivering video in email. They discuss use cases for video in email, including employee engagement, event invitations, and other key points in the sales and marketing journeys.

    37 min
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About

Hosted by Scott Cohen and Garin Hobbs - Talking about the hot topics in and around email marketing.

Information

  • Creator
    InboxArmy LLC
  • Years Active
    2024 - 2025
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © (c) 2024 InboxArmy LLC
  • Show Website
    That InboxArmy Podcast

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