7 episodes

Hosted by Scott Cohen and Garin Hobbs - Talking about the hot topics in and around email marketing.

That InboxArmy Podcast InboxArmy LLC

    • Business

Hosted by Scott Cohen and Garin Hobbs - Talking about the hot topics in and around email marketing.

    That InboxArmy Podcast - The Intersection of Email and Social Media with Carlos Gil of GetResponse

    That InboxArmy Podcast - The Intersection of Email and Social Media with Carlos Gil of GetResponse

    In this episode, InboxArmy's Scott Cohen welcomes Carlos Gil, US Brand Evangelist for GetResponse, to discuss how email marketing and social media marketing work together. Carlos discusses the need for brands to humanize and future-proof their marketing by building better relationships with customers. They discuss the need for businesses to listen to their audience, engage with them, and focus on building advocacy.
    00:00 - Introduction and the Role of Social Media in Email Marketing03:18 - Carlos Gil's Journey to GetResponse10:25 - Email as the Original Social Media and the Importance of Integration15:18 - Building Relationships and Advocacy Across Channels21:39 - Focusing on Individual Customers for Long-Term Success25:03 - Analyzing Data to Identify Loyal Advocates26:59 - Executing a Unified Brand Voice: Strategies and Challenges36:46 - Strengths and Limitations of Social Media, Email, and SMS Marketing43:02 - Listening, Engagement, and Building Advocacy48:54 - Aligning the Social Media and Email Teams: Collaboration Strategies

    • 51 min
    That InboxArmy Podcast - Preparing for Email Personalization with Brian Riback of Labrador

    That InboxArmy Podcast - Preparing for Email Personalization with Brian Riback of Labrador

    In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Brian Riback of Labrador to discuss the challenges of building and executing personalization in the right ways. In the conversation, Brian discusses the importance of data health, proper setup of data for rules- and non-rules-based personalization, and the role technology plays in enabling personalization. Join us as Brian passionately dives into the common sense needed to drive proper personalization.
    05:17 - Effective Personalization in 202407:45 - What Companies Need in Place to Power Personalization17:57 - The Line Between Effective Personalization and Creepy26:19 - Reconciling Privacy and Data Collection for Personalization33:53 - How Much Tech is Too Much Tech?42:16 - Is AMP for Email Worth It?43:39 - Personalization Success Stories

    • 55 min
    That InboxArmy Podcast - Interactive Email and Email Development with Megan Boshuyzen of Sinch

    That InboxArmy Podcast - Interactive Email and Email Development with Megan Boshuyzen of Sinch

    In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Megan Boshuyzen, Senior Email Developer at Sinch, to discuss the intricacies of email development in interactive email, AMP for Email, personalization, and more. The conversation covers the value of interactivity in email as well as the challenges of implementation. We also cover dark mode and all the complexity that it brings to email developers. Join us for this fantastic, lively conversation about evolving landscape of email development and its vital importance to email marketing.
    07:05 - What's Possible with Interactive Email?10:45 - Where's the Value with Interactive Email?14:48 - Success Stories from Interactive Email19:35 - Diving into AMP for Email32:10 - What does Effective Personalization Look Like in 2024?36:38 - The Intricacies of Dark Mode45:42 - A Desire for Email Development Standards

    • 49 min
    That InboxArmy Podcast - AMP for Email & WhatsApp with Nicholas Einstein of Netcore Cloud

    That InboxArmy Podcast - AMP for Email & WhatsApp with Nicholas Einstein of Netcore Cloud

    In this episode, InboxArmy's Scott Cohen and Garin Hobbs discuss AMP for Email and WhatsApp marketing with Nicholas Einstein of Netcore Cloud. The trio covers the capabilities and complexities of AMP for Email -- including its ability to enable interactive experiences inside the email. Nick also dives into the intricacies of WhatsApp's marketing potential, how it overlaps with SMS, MMS, and RCS, and how marketers should think about their cross-channel investments. A great listen for all.
    01:14 - Nick's history02:43 - AMP for Email 10104:44 - Headwinds for AMP for Email11:10 - Is the AMP juice worth the squeeze?15:28 - Examples of AMP performance19:42 - How AMP compares to MovableInk, LiveClicker, Zembula, etc.22:33 - Processes for the AMP MIMEtype25:09 - Security implications for AMP28:28 - WhatsApp from the marketer's perspective32:33 - How WhatsApp compares to SMS/MMS35:33 - How RCS fits into the picture38:55 - How marketers should think about channel investments

    • 45 min
    That InboxArmy Podcast - Subscription Marketing with Matt Holman

    That InboxArmy Podcast - Subscription Marketing with Matt Holman

    In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Matt Holman, founder of Subscription Prescription and Commerce Catalyst. The conversation covers the challenges and strategies of running a subscription business and the importance of delivering value, understanding customer value, and reducing churn. We discuss the importance of email marketing and its ability to deliver value, customization, and storytelling and its crucial role in the subscription marketing channel mix.

    • 52 min
    That InboxArmy Podcast - Operative AI vs. Performative AI with Garin Hobbs of InboxArmy

    That InboxArmy Podcast - Operative AI vs. Performative AI with Garin Hobbs of InboxArmy

    We keep it in-house this episode. Scott Cohen and Garin Hobbs discuss AI in email marketing and how there are differences between "Operative" AI and "Performative" AI. We also discuss the importance of human expertise as well as the limitations of AI in fully understanding and responding to human emotions and motivations.
    Key takeaways:
    AI can be applied in email marketing to improve efficiency and effectiveness.Operative AI focuses on the building, composition, launching, and management of campaigns, while performative AI drives performance and impacts campaign KPIs.Examples of operative AI include automation, list management, and responses to customer inquiries.Examples of performative AI include predictive analytics, AB testing, and understanding the customer lifecycle.When implementing AI, marketers should focus on problem areas in their campaigns and customer journeys and look for solutions to address those areas.AI can provide cost savings, time savings, and faster time to value in email marketing.Drawbacks of AI include the need for human oversight, the potential degradation of marketers' expertise, and the limitations of AI in understanding human emotions and motivations.AI is not expected to replace human marketers but can enhance their capabilities and improve campaign performance.Marketers should approach AI technology with a practical mindset and focus on its application to solve specific problems in their campaigns.

    • 36 min

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