Second Nature

Dylan Bowman & Aaron Lutze
Second Nature

The business of outdoor hosted by Aaron Lutze & Dylan Bowman

  1. -5 ДН.

    Building Smart Shoes With Avelo

    Royi Metser is the founder and CEO of Avelo, and they're on a mission to build the world's smartest running shoe to prevent injury, optimize training, and connect the dots between our effort and results. In this conversation, we dig into the founding insights and the journey of launching this company - as well as their next steps for the official launch (and beyond). Show Notes: Avelo: https://www.avelorunning.com Royi Metser: https://www.linkedin.com/in/royi-metser-6886a211/ Avelo Instagram: https://www.instagram.com/avelorunning/ Inside Tracker: https://www.insidetracker.com/ Peter Ruppe: https://www.linkedin.com/in/pruppe/ Kickstarter (launching June 24): https://kickstarter.com/ Whoop Article (Allison Lynch): https://notaconversationalpace.substack.com/p/whoop-the-best-wearable-in-the-world BPC - Brand, Product, Content: Oura Ring: https://ouraring.com/ The Outdoor Archive: https://www.thamesandhudsonusa.com/books/the-outdoor-archive-the-ultimate-collection-of-adventure-and-sporting-graphics-illustrations-and-gear-hardcover Substack - How I Built This: https://podcasts.apple.com/cz/podcast/substack-chris-best-and-hamish-mckenzie/id1150510297?i=1000705886619 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 ч.

  2. 6 ИЮН.

    Launching A New Race Team with Colleen Quigley

    Colleen Quigley is no stranger to racing - competing at the highest level in the Olympics. After accomplishing some big goals, Colleen has turned her attention to a new goal: founding Meridia, a track team with a completely different setup that focuses on the individual talents and gives them room and resources to thrive. Steeple Squigs: https://www.instagram.com/steeple_squigs/ Peace Over Podiums: https://www.colleenquigley.org/peace-over-podiums The Second Mountain (book): https://amzn.to/4dNjX7J Alexi Pappas: https://www.instagram.com/alexipappas/ Juli Benson (Coach): https://julibensontraining.com/ Athena Pledge: https://www.teamwass.com/news/four-major-brands-introduce-the-athena-pledge-catalyzing-unprecedented-investment-research-and-access-in-womens-sports/ Berk Communications: https://www.berkcommunications.com/ BPC - Brand, Product, Content: Snow League: https://thesnowleague.com/ Don't Call It A Comeback (Book): https://amzn.to/3HtCSbu The Monday Mantra: https://themondaymantra.substack.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 ч. 20 мин.

  3. 3 ИЮН.

    The Business of Events & Tradeshows

    Doug Emslie is a global leader in the events, tradeshow, and exhibition industry. He's the former CEO of Tarsus, which sold for $1 Billion in 2023 to Informa. Now he's the Founder of Cuil Bay Capital, an investment vehicle focused on entrepreneurial event businesses. He is also one of the Co-Founders of TrailCon, the new trail running conference and festival debuting June 24th & 25th, 2025.    BPC:   Doug - Semafor Media Podcast 'Mixed Signals'   Dylan - Kilian's new YouTube Video     Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media     Meet us on Slack: https://www.launchpass.com/second-nature   Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 ч. 12 мин.

  4. 30 МАЯ

    The Story of Terignōta

    Alex King launched his brand Terignōta less than a year ago, showing the industry that it is possible to deliver high quality running apparel without breaking the bank. In this extremely transparent conversation, Alex shares all of the details of the business. As a first-time founder, Alex shares all of the lessons he's learned, as well as his plans for the future of Terignōta. Show Notes: Terignōta: https://terignota.com/ Trailmix Article: https://wearetrailmix.substack.com/p/what-if-running-apparel-was-cheaper Warby Parker HIBT Episode: https://www.npr.org/2018/03/26/586048422/warby-parker-dave-gilboa-neil-blumenthal Terignōta x Abigail West: https://terignota.com/products/abigail-west-x-crest-cap Shopify Loan Program: https://www.shopify.com/capital Outside Buyer's Guide: https://www.outsideonline.com/outdoor-gear/clothing-apparel/best-running-shirts-for-men/ Brand, Product, Content: Gates $100k Prize: https://go.gates.com/GBD-100k-BELTED-PURSE.html Andy Irons Film: https://www.youtube.com/watch?v=GJWIPRvtAHk HY.Q: https://www.drinkhyq.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 ч. 8 мин.

  5. 23 МАЯ

    What We Can Learn from "lowercase b" Brands

    Andreas Tzortzis joins Second Nature to share the insights from writing "Not A Playbook" alongside WeTransfer founder Damian Bradfield. Having just returned from India, the conversation starts with a discussion around emerging markets and the brands within them - and how they can borrow the approach from WeTransfer and the lessons in "Not A Playbook". Show Notes: Andreas Tzortzis: https://www.linkedin.com/in/andreas-tzortzis-2b53734/ Brand New Story: https://brandnewstory.substack.com/ Not A Playbook: https://www.notaplaybook.com/ Not A Playbook on Spotify: https://open.spotify.com/show/7iOjuBbBCmhU5nVhcE9vgY Rizz Ahmed: https://www.instagram.com/rizahmed/ FKA Twigs: https://www.instagram.com/fkatwigs/ The Red Bulletin: https://www.redbull.com/us-en/theredbulletin/collections/the-red-bulletin Red Bulletin Podcast: https://podcasts.apple.com/us/podcast/red-bull-risk-made-me-do-it/id1165192147 Exiting The Friend Zone: https://archive.ph/2025.03.03-124640/https://www.tank.tv/magazine/issue-102/features/exiting-the-friend-zone Paynter Brand: https://paynter.co.uk/ BPC - Brand, Product, Content: A Time Of Gifts (Book): https://amzn.to/44NQE2q Creative Selection (Book): https://amzn.to/4dqm15n Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 ч. 20 мин.

  6. 16 МАЯ

    How To Create A Sport-Defining Film

    Eric Lagerstrom recently released "Look For Things Where You Can Find Them" - a film that gave him the opportunity to share his perspective on triathlon outside the tape of a traditional race course. Not only did he achieve that, but he dramatically raised the bar for the entire endurance sports community. Eric Lagerstrom and Paula Findlay have been building a large community with That Triathlon Life (TTL) and this film was a project that Eric has been chasing for a while. We sat down for a conversation about the creation of the film, the audience reception, and what's next. Show Notes: Look For Things Where You Can Find Them (Film): https://www.youtube.com/watch?v=1nP5DPirgnE TTL: https://www.instagram.com/that.triathlonlife/ Lionel Sanders: https://www.instagram.com/lsanderstri/ Paula Findlay: https://www.instagram.com/paula_findlay/ Ötillö: https://otilloswimrun.com/ Extreme Triathlon: https://xtri-series.com/ Red Bull Solstice Sessions: https://www.redbull.com/us-en/triathlon-eric-lagerstrom-solstice-sessions Brand, Product, Content (BPC): Foreign Rider: https://www.foreignrider.com/ Foreign Rider TTL Collab: https://www.instagram.com/reel/DF5e3-DRDkk/ Yowamushi Pedal: https://www.youtube.com/watch?v=WpRDYrFpdTU Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 ч. 4 мин.

  7. 9 МАЯ

    Pro Athlete Or Get A Real Job? Here's How To Do Both.

    Yuri Hauswald has kept one foot in both worlds for the better part of two decades: working professional and professional athlete. As the Elite Athlete and Community Manager for GU Energy Labs, Yuri has the perspective for aspiring athletes, as well as athletes looking to make moves for the next stage in their career. Aaron and Yuri compare notes on their experiences working with athletes - and how they both came to the same conclusion about the future of athlete marketing. Show Notes: Yuri Hauswald: https://www.linkedin.com/in/yuri-hauswald-b52046a/ GU Energy Labs: https://guenergy.com/ Bear Development Team: https://www.beardevteam.com/ What's The Rusch: https://www.rebeccarusch.com/whats-the-rusch-podcast Payson Podcast: https://podcasts.apple.com/us/podcast/payson-mcelveen-and-the-cauldron-of-content/id1737242598?i=1000701249647 Harlem Run: https://www.harlemrun.com/ Unbound Gravel: https://www.unboundgravel.com/ Camelbak Chase Vest: https://www.camelbak.com/shop/packs/bike/chase-bike-vest-50-oz/CB-2414.html Horizons - Yuri's film project: https://www.youtube.com/watch?v=VaIsu2aeCSI Lost On Purpose: https://vimeo.com/701357507 Time Well Spent: https://www.youtube.com/watch?v=yiaJd8G61r8 Look For Things Where You Can Find Them: https://www.youtube.com/watch?v=1nP5DPirgnE Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 ч. 1 мин.

  8. 2 МАЯ

    Second Nature Turns 100!

    Second Nature Turns 100! We made it! 100 episodes in just over a year of podcasting, and we are so grateful to everyone for listening, contributing, and joining us on this journey. Episode 100 is an AMA-style episode with questions provided by the Second Nature community - and it includes an important announcement about the future of the podcast. Thanks again for being here for the past 100 episodes - onwards and upwards to the next 100! Show Notes: Uplift: https://www.shiftactivemedia.com/uplift/ KORE Outdoors Podcast: https://koreoutdoors.org/ BPC - Brand, Product, Content: Sharon Lokedi: https://www.instagram.com/shazrine/ Terignōta x Abigail West: https://terignota.com/products/abigail-west-x-crest-cap Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 ч. 14 мин.
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The business of outdoor hosted by Aaron Lutze & Dylan Bowman

Информация

  • Автор
    Dylan Bowman & Aaron Lutze
  • Годы выхода
    2024 - 2025
  • Выпуски
    107
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2024
  • Сайт подкаста
    Second Nature

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