Second Nature

Dylan Bowman & Aaron Lutze
Second Nature

The business of outdoor hosted by Aaron Lutze & Dylan Bowman

  1. 5 NGÀY TRƯỚC

    Building Smart Shoes With Avelo

    Royi Metser is the founder and CEO of Avelo, and they're on a mission to build the world's smartest running shoe to prevent injury, optimize training, and connect the dots between our effort and results. In this conversation, we dig into the founding insights and the journey of launching this company - as well as their next steps for the official launch (and beyond). Show Notes: Avelo: https://www.avelorunning.com Royi Metser: https://www.linkedin.com/in/royi-metser-6886a211/ Avelo Instagram: https://www.instagram.com/avelorunning/ Inside Tracker: https://www.insidetracker.com/ Peter Ruppe: https://www.linkedin.com/in/pruppe/ Kickstarter (launching June 24): https://kickstarter.com/ Whoop Article (Allison Lynch): https://notaconversationalpace.substack.com/p/whoop-the-best-wearable-in-the-world BPC - Brand, Product, Content: Oura Ring: https://ouraring.com/ The Outdoor Archive: https://www.thamesandhudsonusa.com/books/the-outdoor-archive-the-ultimate-collection-of-adventure-and-sporting-graphics-illustrations-and-gear-hardcover Substack - How I Built This: https://podcasts.apple.com/cz/podcast/substack-chris-best-and-hamish-mckenzie/id1150510297?i=1000705886619 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 giờ
  2. 23 THG 5

    What We Can Learn from "lowercase b" Brands

    Andreas Tzortzis joins Second Nature to share the insights from writing "Not A Playbook" alongside WeTransfer founder Damian Bradfield. Having just returned from India, the conversation starts with a discussion around emerging markets and the brands within them - and how they can borrow the approach from WeTransfer and the lessons in "Not A Playbook". Show Notes: Andreas Tzortzis: https://www.linkedin.com/in/andreas-tzortzis-2b53734/ Brand New Story: https://brandnewstory.substack.com/ Not A Playbook: https://www.notaplaybook.com/ Not A Playbook on Spotify: https://open.spotify.com/show/7iOjuBbBCmhU5nVhcE9vgY Rizz Ahmed: https://www.instagram.com/rizahmed/ FKA Twigs: https://www.instagram.com/fkatwigs/ The Red Bulletin: https://www.redbull.com/us-en/theredbulletin/collections/the-red-bulletin Red Bulletin Podcast: https://podcasts.apple.com/us/podcast/red-bull-risk-made-me-do-it/id1165192147 Exiting The Friend Zone: https://archive.ph/2025.03.03-124640/https://www.tank.tv/magazine/issue-102/features/exiting-the-friend-zone Paynter Brand: https://paynter.co.uk/ BPC - Brand, Product, Content: A Time Of Gifts (Book): https://amzn.to/44NQE2q Creative Selection (Book): https://amzn.to/4dqm15n Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 giờ 20 phút
  3. 16 THG 5

    How To Create A Sport-Defining Film

    Eric Lagerstrom recently released "Look For Things Where You Can Find Them" - a film that gave him the opportunity to share his perspective on triathlon outside the tape of a traditional race course. Not only did he achieve that, but he dramatically raised the bar for the entire endurance sports community. Eric Lagerstrom and Paula Findlay have been building a large community with That Triathlon Life (TTL) and this film was a project that Eric has been chasing for a while. We sat down for a conversation about the creation of the film, the audience reception, and what's next. Show Notes: Look For Things Where You Can Find Them (Film): https://www.youtube.com/watch?v=1nP5DPirgnE TTL: https://www.instagram.com/that.triathlonlife/ Lionel Sanders: https://www.instagram.com/lsanderstri/ Paula Findlay: https://www.instagram.com/paula_findlay/ Ötillö: https://otilloswimrun.com/ Extreme Triathlon: https://xtri-series.com/ Red Bull Solstice Sessions: https://www.redbull.com/us-en/triathlon-eric-lagerstrom-solstice-sessions Brand, Product, Content (BPC): Foreign Rider: https://www.foreignrider.com/ Foreign Rider TTL Collab: https://www.instagram.com/reel/DF5e3-DRDkk/ Yowamushi Pedal: https://www.youtube.com/watch?v=WpRDYrFpdTU Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 giờ 4 phút
  4. 9 THG 5

    Pro Athlete Or Get A Real Job? Here's How To Do Both.

    Yuri Hauswald has kept one foot in both worlds for the better part of two decades: working professional and professional athlete. As the Elite Athlete and Community Manager for GU Energy Labs, Yuri has the perspective for aspiring athletes, as well as athletes looking to make moves for the next stage in their career. Aaron and Yuri compare notes on their experiences working with athletes - and how they both came to the same conclusion about the future of athlete marketing. Show Notes: Yuri Hauswald: https://www.linkedin.com/in/yuri-hauswald-b52046a/ GU Energy Labs: https://guenergy.com/ Bear Development Team: https://www.beardevteam.com/ What's The Rusch: https://www.rebeccarusch.com/whats-the-rusch-podcast Payson Podcast: https://podcasts.apple.com/us/podcast/payson-mcelveen-and-the-cauldron-of-content/id1737242598?i=1000701249647 Harlem Run: https://www.harlemrun.com/ Unbound Gravel: https://www.unboundgravel.com/ Camelbak Chase Vest: https://www.camelbak.com/shop/packs/bike/chase-bike-vest-50-oz/CB-2414.html Horizons - Yuri's film project: https://www.youtube.com/watch?v=VaIsu2aeCSI Lost On Purpose: https://vimeo.com/701357507 Time Well Spent: https://www.youtube.com/watch?v=yiaJd8G61r8 Look For Things Where You Can Find Them: https://www.youtube.com/watch?v=1nP5DPirgnE Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    1 giờ 1 phút
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The business of outdoor hosted by Aaron Lutze & Dylan Bowman

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