227 episodes

Fast. Safe. Simple. Investing in online business has never been easier. The Empire Flippers Podcast discusses buying and selling websites, investing in online assets and businesses, and discusses the successes and failures that come with online entrepreneurship.

Empire Flippers Podcast Justin Cooke and Joe Magnotti

    • Business
    • 4.9 • 236 Ratings

Fast. Safe. Simple. Investing in online business has never been easier. The Empire Flippers Podcast discusses buying and selling websites, investing in online assets and businesses, and discusses the successes and failures that come with online entrepreneurship.

    Revisited - Building a Million Dollar Business Portfolio by Age 24

    Revisited - Building a Million Dollar Business Portfolio by Age 24

    While Greg gets his bearings after weeks of travel, we revisit another of our most popular episodes.
    Successfully scaling one online business is hard enough, but building out an entire portfolio of businesses is a challenge few entrepreneurs are able to overcome. 
    Not only did Simon Treulle knock this challenge out of the park, but he achieved this entrepreneurial milestone before the age of 24! 
    Simon is the founder of Pangolia, a business with multiple high-value brands and content sites under its umbrella. In this episode, Simon explains how building a strong network of mentors and fellow entrepreneurs helped him accelerate his success, and why maintaining good relationships with suppliers is key. According to Simon,
    “If you want to grow your content site, build good relationships with your affiliate managers. They are humans and they are in the business of relationships. Talk, help each other, and you’ll see your business grow.”
    Simon gives us insights into his entrepreneurial journey, including what inspired him to move from Denmark to Chaing Mai, the epicenter of SEO, when he was just 19. He walks us through the hard work and sacrifice that helped him achieve success, and why he chose to hone in on the pet niche when building out his portfolio.
    Speaking of his portfolio, Simon also discusses how he transitioned from building sites into buying them, what he looks for in new business acquisitions, and the benefits of consolidating multiple small websites into one big site. He also explains why he made the jump into eCommerce through his latest acquisition, Hepper, and reveals how he grew Hepper from 100 visitors per day to 40.000 readers per day. 
    If you want to know how to make the leap from owning one business to owning several, this episode is the perfect place to start!
    Topics Discussed in this episode: Simon walks us through his experience entering the world of online business (02:14) Why Simon decided to build a portfolio of businesses in the pet niche (12:14) How Simon transitioned from owning one business to running several (14:17) The benefits of running eCommerce and content site businesses in synergy (16:36) What qualities Simon looks for in a new business acquisition (18:46) How Simon adapted to running an eCommerce business alongside his content sites (23:53) How Simon grew the traffic on his eCommerce site from 100 daily visitors to 40,0000 (27:11) The key to successfully running multiple businesses simultaneously (31:22) Simon’s advice to entrepreneurs looking to replicate his success (32:04) Simon reveals what’s next, and his plans for growing his businesses further (37:23) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Pangolia Hepper Ahrefs Sit back, grab a coffee, and learn how to grow one content site into a powerful portfolio of online businesses. 

    • 48 min
    Why Buying Unconventional Businesses Will Help You Gain Financial Freedom

    Why Buying Unconventional Businesses Will Help You Gain Financial Freedom

    Greg has spent the last few weeks traveling around the US attending several conferences, so he was unable to record a new episode this week.
    Instead, we'll be revising one of our favorite episodes where Sarah chatted to Codie Sanchez about how to build wealth the unconventional way.
    On their journey towards financial freedom, many investors hone in on assets like real estate and stocks, often overlooking the power of purchasing online businesses.
    Buying unconventional businesses is contrarian investor Codie Sanchez’s bread and butter. Codie has acquired a personal empire of cash-flowing assets across multiple business models. She teaches investors how to do the same as the founder of Contrarian Thinking, an educational resource where investors and entrepreneurs can learn about how to create an ocean of wealth through different income streams.
    In this episode, Codie explains why buying businesses is a great way to fast-track your way to financial freedom. She walks us through the first steps to diversifying your income through online business acquisitions and the common mistakes many entrepreneurs make when trying to achieve financial independence. According to Codie,
    “The number one reason people don't achieve financial freedom is they do not spend the time thinking about it, they do not spend the time learning about it, and then they do not spend the time taking action on it.”
    Codie also discusses the philosophy behind being a contrarian investor, and how to effectively manage a portfolio of businesses. 
    If you’re looking for ways to kickstart your journey to financial independence, you don’t want to miss a minute of this episode!
    Topics Discussed in this episode: What it means to be a contrarian investor (02:07) Why business ownership is a great way to achieve financial freedom (05:20) The first steps to achieving financial freedom through business ownership (09:53) The benefits of diversifying asset classes (14:48) Managing time and leadership across multiple income streams (19:53) Common mistakes investors make on their journey to financial freedom (22:08) Out of date investment advice that investors should be wary of (26:09) Current trends that are driving the investment industry (29:34) The lessons Codie has learned throughout her career (35:36) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Contrarian Thinking newsletter Contrarian Cashflow Unconventional Acquisitions business buying course Mint Sit back, grab a coffee, and learn how to diversify your income streams through purchasing unconventional businesses!

    • 41 min
    How to Get a 60% ROI on Your Website in Less Than 6 Months

    How to Get a 60% ROI on Your Website in Less Than 6 Months

    Building and acquiring websites is a great way to make money online. But growing these sites can be a slow process if you don’t know which levers to pull to improve your traffic and conversions. 
    Luckily for Zach Zorn, he quickly figured out which key areas to focus on - a discovery that lead to a 60% ROI on his website in under six months! After making a successful exit from that site, he decided to share his online business knowledge with the world. 
    Zach is the owner of Money Nomad, a website that provides digital entrepreneurs with tips and strategies on how to grow their businesses. Money Nomad also collaborated with Empire Flippers to open up an online business marketplace selling businesses that fall below our minimum valuation threshold. 
    In this episode, Zach joins us to discuss the origins of Money Nomad and how it evolved from a simple content site into a fully-fledged marketplace. 
    We dive into the techniques and frameworks Zach uses to grow his website portfolio, including making the best use of different monetization methods, and optimizing the website’s CRO to maximize profits. According to Zach,
    “When it comes to content sites, making sure you have the correct affiliate offerings and creating call-to-action buttons are quick wins that buyers can take advantage of. Literally adding blue, red, or green buttons that tell people what you want them to do really helps with conversions. If possible, you should also update your theme to a faster, cleaner theme.”
    Zach also walks us through his acquisition strategy, his experiences using the Empire Flippers marketplace, and the pros and cons of buying businesses privately vs through a broker.
    Whether you’re shopping around for your first website acquisition, or you’re an experienced content site owner, this episode is jam-packed full of valuable information that can help you accelerate your website’s growth.
    Topics Discussed in This Episode: Zach explains how he became involved with the online business industry (02:37) What attracted Zach to the first content site he bought from Empire Flippers (07:52) How Zach got a 60% ROI from his website in less than 6 months (09:56) The techniques and frameworks Zach uses to grow his portfolio of websites (16:22) The pros and cons of buying businesses privately vs through a broker (23:00) The evolution of the Money Nomad website and marketplace (26:40) The Money Nomad marketplace commission structure (32:07) The online business trends Zach foresees in the near future (35:05) Zach’s goals and vision for the future of Money Nomad (39:38) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Money Nomad Ahrefs Surfer SEO Short Pixel Rank Math Link Whisper Sit back, grab a coffee, and discover a few simple tips and tricks to increase your website’s traffic and conversions.

    • 48 min
    Systematizing Your Business: The Key to Regaining Your Freedom

    Systematizing Your Business: The Key to Regaining Your Freedom

    Sometimes, it’s an entrepreneur's ability to neutralize their weaknesses that paves the way to their success.
    By prioritizing important tasks and removing themselves from activities they aren’t skilled at or simply don’t like, entrepreneurs can focus their talents on areas of their business where they can make a measured difference. 
    Implementing systems like these helped Lauren Tickner turn her side hustle as a fitness coach into a 7-figure online business by the age of 21. 
    But Lauren didn’t stop there. She realized that the systems she used to grow her fitness coaching business could be applied to all industries. 
    This revelation inspired her to create Impact School, a 7-figure coaching company that helps digital entrepreneurs implement systems that allow them to free up valuable time and scale their businesses to new heights. 
    In this episode, Lauren joins us to discuss the advantages of systematization, the steps business owners should take to systematize their business, and how implementing systems has helped her own business thrive. According to Lauren,
    “As a business owner, you have to fill your weaknesses. I became so systems oriented through my own lack of organization. A big lesson for me was hiring someone who was my opposite, who could ensure that those systems were set up. But only by being honest about my weaknesses was I able to find the right person.”
    Lauren also sheds some light on the bad industry advice that entrepreneurs should avoid, how she diversifies her income streams without succumbing to shiny object syndrome, and some of the biggest challenges she faced when building and scaling Impact School.
    Topics Discussed in This Episode: How Lauren helps people detach their personal brand from their business (05:06) Lauren walks us through her origin story as an entrepreneur (07:55) Hiring people who compliment your weaknesses (13:48) How systemization can benefit entrepreneurs (15:10) The right time to implement systemization in your business’s lifecycle (18:03) The V.I.L.E. system Lauren uses to prioritize tasks (24:33) The bad advice Lauren has heard floating around the industry (29:41) How Lauren plans to diversify her income streams moving forward (39:35) How Lauren avoids shiny object syndrome when acquiring businesses (44:05) Why Lauren decided to exclude investors from her own business (50:35) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Impact School Notion Sit back, grab a coffee, and learn how systems can help you scale your business without losing your freedom.

    • 1 hr 5 min
    The Benefits of Becoming an Empire Flippers Capital Operator

    The Benefits of Becoming an Empire Flippers Capital Operator

    Some entrepreneurs are gifted with a talent for taking run-of-the-mill businesses to new heights and turning them into stable, cash-flowing assets. 
    Empire Flippers Capital offers a unique opportunity to these talented entrepreneurs - the chance to operate and grow businesses to generate profit for themselves and investors while EFC takes care of the behind-the-scenes logistics.  
    Mohit Tater was one of the first entrepreneurs to qualify for this opportunity. Mohit is the Founder & CEO of BlackBook Investments, a successful private equity firm that specializes in website investing. He has also been an operator for EF Capital for two investment rounds. 
    In this episode, we take a peek behind the curtain as Mohit sheds some light on his experiences as an EFC operator. 
    We discuss what drew Mohit to this opportunity, his acquisition strategy when building his EFC portfolio, and how his portfolio has performed over the last two investment rounds.
    Mohit walks us through the various tools and resources that EFC operators have at their disposal and shares the productivity hacks he uses to stay on top of his game as he juggles being a business owner and an operator for EF Capital.
    Lastly, Mohits reveals some of the sure-fire tactics he uses to boost content site revenue. According to Mohit,
    “When it comes to scaling content sites, the best-hidden growth opportunities often lie in plain sight. Focus on conversion rate optimization. It’s helped us get up to 80% more revenue from the same amount of traffic.”
    Join us for a behind-the-scenes look at how EF Capital generates profits for its investors. If you’re inspired by Mohit’s story and would like to become an operator yourself, check out the operator interest form in the links below.
    Topics Discussed in This Episode: Mohit shares how he became involved with online businesses (04:04) What led Mohit to become an EF Capital operator (14:53) How EF Capital operators are compensated (18:15) How raising funds differs for a Mohit’s personal business vs EF Capital (20:20) The productivity hacks Mohit uses to effectively manage his portfolio of businesses (23:50) Mohit shares insights on the type of business he operates for EF Capital (26:23) The qualities Mohit looks for in a website acquisition (29:07) How Mohit’s EF Capital portfolio has performed under his management (37:50) The milestones Mohit wants to reach as an EFC operator (42:34) Mohit’s advice to entrepreneurs looking to become operators (44:56) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Empire Flippers Capital EF Capital Operator Interest form Blackbook Investments Rich Dad Poor Dad The 4-Hour Work Week Ahrefs Surfer Copyscape Grammarly Sit back, grab a coffee, and take a behind-the-scenes look at what it’s like to be an Empire Flippers Capital operator.

    • 52 min
    7 Entrepreneurial Lessons Learned From 100 Episodes of the Opportunity Podcast [Ep.100]

    7 Entrepreneurial Lessons Learned From 100 Episodes of the Opportunity Podcast [Ep.100]

    The 100th episode of The Opportunity podcast is finally here!
    To celebrate this milestone, we’re mixing things up. This extra special episode revisits a few of our most memorable interviews to review the top 7 lessons learned from the last 100 shows. 
    You’ll hear many familiar voices as some of our favorite entrepreneurs and industry experts share their top tips for building, running, and scaling successful online businesses.
    Greg acts as our guide, walking us through each lesson and sharing his own unique insights and pearls of wisdom. One of Greg's top takeaways includes,
    “If you want to build wealth, don’t focus on making money today. Focus on making an experience that will create fans of yours for years to come. Because if you make enough of those fans you’re going to create a snowball effect that’ll carry you far into the future.”
    Join in the celebration by letting us know which episode or guest has been your favorite so far!
    Be sure to share this episode with your friends and family so that they can join us for the next 100 episodes where we’ll continue to uncover all of the hidden growth opportunities in the online business industry.
    Topics Discussed in This Episode: Lesson 1: Creating a Machine of Leverage by Knowing the Value of Your Time (02:07) Lesson 2: Learning to Love Risk to Create Wealth (10:30) Lesson 3: Spending 9 Hours Sharpening the Axe, and One Hour Cutting Down the Tree (17:07) Lesson 4: Creating Value While Respecting Your Audience’s Time (26:33) Lesson 5: Communication and Thinking in Four Degrees of Impact (31:43) Lesson 6: Why the Best Marketing Isn’t a Tactic, It’s an Experience (39:45) Lesson 7: Persistence Through Adversarial Wins (44:23) Mentions: Empire Flippers Podcast Empire Flippers Marketplace Schedule a call with our expert sales advisors  Jobs to be Done Framework Featured Guests: Kevin Espiritu (Ep #87) Matt Diggity (Ep #23) Sushee Nzeutem (Ep #59) John Hefter (Ep #19) Emma Shermer Tamir (Ep #49) Doron Wolffberg (Ep #41) Perrin Carrell (Ep #79) Alexis Grant (Ep #84) Chelsea Cohen (Ep #42) Fabricio Miranda (Ep #91) Chelsea Jones and Rachel Saul (Ep #74) Nicole Baqcai (Ep #55) Ben Donovan (Ep #71) Bill Szabrak (Ep #6) Sit back, grab a coffee, and take a trip down memory lane as we discuss the valuable lessons learned from the past 100 episodes.

    • 51 min

Customer Reviews

4.9 out of 5
236 Ratings

236 Ratings

dhermansen ,

These guys rock!!

Justin & Joe are the real deal, they know their stuff! They’ve been brokering ecommerce businesses for years and know the industry as well as anyone!

JoshCrist ,

Entertaining, insightful and actionable! 🔥

Whether you’re well established as an online entrepreneur, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Justin and Joe do an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving eCommerce business - and life you can be proud of - with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

Rfgdsdggjfg ,

Very Insightful

There are few podcasts that are as insightful as the Empire Flippers Podcast with Justin Cooke and Joe Magnotti. Joe and Justin are excellent listeners, and their commentary with their guests provide the listener with a multitude of varying opinions and perspectives about the nuances of entrepreneurship. The format of the show is fantastic and fresh. Keep up the good work!

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