Empowering and Supporting Parents: Ariel Boorstin’s Vision for Cooper and Beyond

In this episode we hear from Ariel Boorstin, Co-founder and CMO of Cooper, a groundbreaking parenting support system designed to reduce stress, boost confidence, and help parents maximize their time. With Cooper’s expert-led parenting groups, weekly classes, drop-in office hours, one-on-one coaching, and 24/7 expert-moderated chat, it’s an always-on resource for parents at every stage of the journey.

Ariel brings over a decade of experience in consumer packaged goods (CPG) marketing, having worked with renowned brands like VOSS Water and Pernod Ricard USA. Inspired by her own challenges as a new mother, Ariel co-founded Cooper to create the kind of support system she wished she had when navigating parenthood. Now a mother of three - Ariel is passionate about offering evidence-based resources and fostering a strong community for parents.

In this episode, Ariel shares:

• How Cooper provides personalized, expert support for all parenting challenges
• The platform’s unique approach to combining expert guidance with community-based support
• The inspiration behind Cooper, rooted in Ariel’s own experiences as a new mom
• How Cooper serves parents at every stage, from expectant families to those with adolescents

Tune in to hear how Ariel and her team are reshaping the parenting landscape, creating a safe, reliable space for families to thrive.

Ariel is offering listeners a free month of Cooper membership. To experience all Cooper has to offer, use code LIFE at checkout on yourcooper.com

Ways to connect with Cooper:

yourcooper.com

Instagram: @your_cooper