8 episodes

Being a trailblazer doesn’t mean you have to figure it all out on your own. As women entrepreneurs the decisions we face are often unique to our journey. That is where The Empowerment Connection with Mandy Liz comes in.

During this weekly podcast we’ll raise the topics that keep you up at night and searching the internet for answers. I share what I’ve learned in my years as a marketing professional and entrepreneur, empowering you to actualize your business dreams.

If you’re a woman with her own business, this podcast is for you. From marketing, finance, cultivating a thriving personal life, and everything in between, no topic is taboo.

Tune in to The Empowerment Connection and join in on the conversation today.

Empowerment Connection Mandy Liz

    • Marketing
    • 5.0 • 51 Ratings

Being a trailblazer doesn’t mean you have to figure it all out on your own. As women entrepreneurs the decisions we face are often unique to our journey. That is where The Empowerment Connection with Mandy Liz comes in.

During this weekly podcast we’ll raise the topics that keep you up at night and searching the internet for answers. I share what I’ve learned in my years as a marketing professional and entrepreneur, empowering you to actualize your business dreams.

If you’re a woman with her own business, this podcast is for you. From marketing, finance, cultivating a thriving personal life, and everything in between, no topic is taboo.

Tune in to The Empowerment Connection and join in on the conversation today.

    Three Instagram Hacks That Are Killing Your Engagement

    Three Instagram Hacks That Are Killing Your Engagement

    Do you ever feel like the algorithm is out to get you? Marketers share hacks and tricks to gain more followers on Instagram, but those hacks might actually be killing your engagement! In this episode I share 3 ways I see people self sabotage on Instagram and what you can do to organically grow your following instead.

    Episode Highlights
    (0:46) What you need to know about Follow Loops and Follow Trains (1:38) What to do instead of follow loops  (2:00) The second way you might be killing your Instagram engagement (2:31) What to do instead of using bots (2:57) The third Instagram hack I see people use to grow their account (4:02) What to do instead of joining a comment pod (4:42) Download my social media cheatsheet to organically grow your Instagram and actually see results from posting to social media (5:30) How to actually grow your Instagram account  
    Links and Resources Mentioned 
    Download my Social Media Cheatsheet (https://mandyliz.com/social-media-guide)   
    If you like this episode, please subscribe to the podcast and leave a review!
    Visit Mandy’s Website - https://mandyliz.com/
    Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/
    Email Mandy at hello@mandyliz.com 

    • 6 min
    How to Start a Podcast - My Step by Step Podcast Launch Strategy

    How to Start a Podcast - My Step by Step Podcast Launch Strategy

    Are you thinking about starting a podcast? A podcast can be a great tool for your marketing and sales funnel and to grow your business.  In this episode I share a behind the scenes look at how I started and launched the Empowerment Connection podcast (plus how I debuted at number 10 in the marketing category charts)!
     
    Episode Highlights
    (1:00) Should you start a podcast? (2:15) How to start a podcast (step by step what I did when I started) (4:20) How to launch and market your podcast (5:45) How a giveaway can help you rank on the Apple Podcasts Charts (6:20) My mindset struggle with my podcast launch (7:40) My weekly podcast workflow (9:40) What I wish I would’ve done differently before launching my podcast  
    Links and Resources Mentioned 
    Libsyn Podcast Hosting (https://libsyn.com/)  Fiverr - Freelance podcast editors (http://www.fiverr.com/s2/9c43569eda)  Blue Yeti Microphone for recording your podcast (www.bluemic.com)  Pop Filter to attach to your microphone Audacity to record episodes (https://www.audacityteam.org/)  Submit your RSS feed to iTunes at iTunes Connect (https://itunesconnect.apple.com/login)  Submit your Podcast to Google Play through the Google Podcast Manager (https://podcastsmanager.google.com/)  Temi - Podcast Transcriber (https://www.temi.com/)  Headliner for creating audio grams (https://www.headliner.app/)   
    If you like this episode, please subscribe to the podcast and leave a review!
    Visit Mandy’s Website - https://mandyliz.com/
    Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/
    Email Mandy at hello@mandyliz.com 
     

    • 12 min
    Are your business leads or clients ghosting you?

    Are your business leads or clients ghosting you?

    I’m sharing the biggest mistake I’ve made in my business and how you can avoid it! We’re talking about why your prospects and potential clients might be ghosting you (and I’ll let you in on a secret… I don’t think it has anything to do with your pricing)! Listen to learn what questions you should ask to create your client avatar, and how an avatar can generate qualified leads that are ready to work with you!


    Episode Highlights
    (0:49) What business owners do when they’ve been ghosted (1:25) The biggest mistake I’ve made in my business (2:02) How to know who to target with your marketing and messaging (3:04) Questions to ask before you write your client avatar description (5:13) The most important question to keep in mind with your client avatar (8:04) What to do if you struggle with identifying your ideal client avatar (8:52) 2 things to keep in mind after you’ve created your client avatar (10:26) Other ways to avoid ghosting in your business (12:01) What I learned from my business mistake  
    If you like this episode, please subscribe to the podcast and leave a review!
    Visit Mandy’s Website - https://mandyliz.com/
    Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/
    Email Mandy at hello@mandyliz.com 

    • 13 min
    My Pinterest Marketing Strategy That Leads To Paying Clients

    My Pinterest Marketing Strategy That Leads To Paying Clients

    I fired my Pinterest manager and ended up with over 800,000 monthly viewers, almost doubled my website traffic and consistently book new clients every single month from that platform! Listen to this episode to learn about my Pinterest marketing strategy and how you can make more money through this search engine! 
     
    Episode Highlights
    (1:06) Why I fired my Pinterest Manager (1:52) Pinterest isn’t a social media platform (2:16) How to optimize and set up your Pinterest profile (keyword research and basic Pinterest set up) (3:30) How to set up Pinterest boards (4:45) How to create content for Pinterest (Fresh pins and Pinterest best practices) (6:46) An inside look at my own Pinterest marketing strategy with 3 examples of Pins, Pin Titles and Pin Descriptions (9:50) What to look for in Pinterest analytics (10:56) How to think about your client journey for Pinterest (12:00) Tools you can use to manage your Pinterest (14:23) Creative ways you can use Pinterest  
    Links and Resources Mentioned 
    Canva– The website I use to design my fresh pins https://www.canva.com/join/enchanting-healthy-mask 

    Trello– I use a trello board to keep all of my Pinterest keywords and hashtags organized by category http://trello.com/ 

    Tailwind – This is by far the best Pinterest scheduler out there https://www.shareasale.com/r.cfm?u=2513579&m=50947&b=768274  
    If you like this episode, please subscribe to the podcast and leave a review!
    Visit Mandy’s Website - https://mandyliz.com/
    Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/
    Email Mandy at hello@mandyliz.com

    • 17 min
    How To Use Video Testimonials To Book More Clients

    How To Use Video Testimonials To Book More Clients

    In this episode we’re talking about how to use video testimonials to book more clients! 92% of potential customers look for reviews, which makes testimonials a powerful tool to convert your leads into paying clients. Learn how to ask for effective video testimonials and how to use them in your online marketing. 

    Episode Highlights
    (1:02) Why video testimonials are important for your business (2:30) How to ask for video testimonials from clients (4:09) Question #1 and why I ask it (4:24) Question #2 and why I believe it’s an important question to include in your video testimonial request email (5:15) Question #3 and why it’s great for variety (5:42) Question #4 and when you can expect to ask it (6:09) Question #5 and how it helps me sell without being salesy (7:50) How and where to use your video testimonials in your online marketing (9:00) Tools you can use to edit your video testimonials and repurpose them
    Links and Resources Mentioned 
    Temi to transcribe your audio or video to text - https://www.temi.com/ Veed and WeVideo to edit your video for social media platforms - http://share.wevideo.com/36LFBV  My Branding Client Video Testimonial - https://vimeo.com/368045588  Episode brought to you by the Mandy Liz Timeless Mobile Preset Collection! Create pro photos with your phone and use my one click edit presets to edit your photos with confidence. - https://mandyliz.com/mandy-liz-timeless-mobile-presets  
    If you like this episode, please subscribe to the podcast and leave a review!
    Visit Mandy’s Website - https://mandyliz.com/
    Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/

    • 11 min
    My Content Marketing Strategy To Generate Leads From Instagram

    My Content Marketing Strategy To Generate Leads From Instagram

    Over 90% of Instagram users follow business accounts, which makes it the perfect platform for you to build your brand and generate leads!  In this episode I share how you can consistently create content to post on Instagram, what hashtags to use to generate leads, what to look for in your analytics, and what tools you can use to manage your social media. 
     
    Episode Highlights
    (1:48) Why your business needs to be on Instagram (2:59) How you can grow your personal brand on Instagram (3:25) How to use content themes to consistently post on Instagram (5:25) The most important thing to keep in mind when creating Instagram content (5:53) Examples of how I use content themes for Instagram in my own business (7:09) What is User Generated Content and how it can help increase your engagement (8:06) Examples of Instagram posts and content themes for a Doula (9:15) How wedding planners can use message themes on Instagram to create more social content (11:03) Instagram post ideas for Realtors and Real Estate Agents (13:26) How to research and use the right hashtags on Instagram (15:44) What to look for in your Instagram analytics (17:12) Tools I use to easily manage my social media accounts  
    Links and Resources Mentioned 
    Social Media Cheat Sheet to brainstorm your content themes and create your own Instagram strategy - https://mandyliz.com/social-media-guide  

    Planoly for scheduling - https://www.planoly.com/referral/mandylizphotography 

    Canva - Create graphics for Instagram https://www.canva.com/join/enchanting-healthy-mask 

    Take your own brand photos with your phone - https://mandyliz.com/2020/04/06/create-branding-photos-for-instagram-with-your-phone/

    DIY Flatlays with these 5 pro-tips for taking better product and flatlay photos - https://mandyliz.com/2020/04/07/5-tips-to-diy-flatlay-instagram-photos-for-your-business/

    How to create a cohesive and consistent Instagram feed - https://mandyliz.com/2020/04/09/create-cohesive-brand-content-for-instagram/

    20 free stock photos you can download and use today - https://mandyliz.com/free-stock-photos
     
    If you like this episode, please subscribe to the podcast and leave a review!
    Visit Mandy’s Website - https://mandyliz.com/
    Connect with Mandy on Instagram - https://www.instagram.com/mandylizphotography/
    Interested in a 1:1 Social Media Strategy call? Email hello@mandyliz.com 

    • 21 min

Customer Reviews

5.0 out of 5
51 Ratings

51 Ratings

AElena learning ,

Different should be a trend!

So many photographers podcasts are either super hyper and over zealous or too dry. (Sorry not sorry) So trendy with “that’s my jam” “like” & “literally” overused & makes me crazy. Lol I so love your balance, energy & obviously information. No over trying, over trendy with simple listen-to-able content! I’m
So excited about this podcast. Thank you.

emily.carlton ,

Helpful Approachable Advice

I love how Mandi breaks down things into actionable tasks I know I can do. I feel more confident and less intimidated. I told myself I wouldn't let myself listen to the next episode until I implemented something from each one. So, here I am, making SEO changes when I’ve been avoiding it for a year! The timing also feels just right.

Sandy Homrich ,

Great resource!

This podcast is sooo good for all creatives! Thank you for all of the useful information! I’ve shared with friends so much, even my realtor friends because all the info is applicable to anyone!

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