Diary of a first-time CMO

Cognism
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Diary of a first-time CMO

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

  1. Conclusion

    08/02/2023

    Conclusion

    Alice wraps up her thoughts on her four year journey and the diary of a first time CMO.

    1min
  2. Entry 63: My dream demand gen marketer

    08/02/2023

    Entry 63: My dream demand gen marketer

    Alice goes over the skills she looks out for in her ‘dream demand gen marketer’.

    2min
  3. Entry 62: My predictions

    08/02/2023

    Entry 62: My predictions

    Alice talks through her transformational predictions for content marketing in 2023 and beyond.

    2min
  4. Entry 61: The 10% more mindset

    08/02/2023

    Entry 61: The 10% more mindset

    The 10% more mindset. One of the biggest mindset hacks that has driven Alice’s success. It won’t be for everyone, but it’s a sober look at what it takes to succeed at the highest levels of marketing leadership.

    2min
  5. Entry 60: Attracting talent

    08/02/2023

    Entry 60: Attracting talent

    Alice talks through the impact of sharing in public and the demand generation movement in attracting quality talent to Cognism.

    3min
  6. Entry 59: Don’t backslide

    08/02/2023

    Entry 59: Don’t backslide

    Alice makes the case for not retreating back to the Google Ads when things get tough in an uncertain economic climate.

    3min
  7. Entry 58: Content team in a demand gen org

    08/02/2023

    Entry 58: Content team in a demand gen org

    What should the content team look like in a demand gen focused org? Alice unpacks how we structure things at Cognism.

    5min
  8. Entry 57: Rebranding Cognism

    08/02/2023

    Entry 57: Rebranding Cognism

    Alice unpacks the full Cognism re-brand that took place in 2022. With key lessons and learnings drawn from the experience.

    4min
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Sobre

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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