EP 101: Lauren Chew, Founder & CEO, Love + Chew - Vegan Cookies, Bootstrapping, Packaging, and Profitability

About Lauren Chew:
Lauren Chew dubs herself an 'accidental entrepreneur'. In 2018, she went completely vegan and had to rethink her whole diet - including her beloved sweet treats. In 2019, Lauren turned her side hustle into a full-fledged business when she crafted the first iteration of Love+Chew cookies in her tiny San Francisco apartment. The result: a delicious plant-based treat using minimal, wholesome ingredients. Today, Love+Chew cookies are on the shelves of over 2,000 stores, including Whole Foods Market, Sprouts, select Costco locations, and Amazon.

What's most remarkable about Love+Chew is that since day one, Lauren has bootstrapped her business with zero outside funding or VC help. Coming from a business development and tech background working at companies like Tesla and Stem, Lauren manages all aspects of the Love+Chew business — from product development and marketing to sales and operations. In 2023, she managed to scale her business from 1M to 3M and is on track to bring in 5-6M this year.

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