Business Real Talk- Content Marketing & Sales Innovation Without the BS

Nas Echeverria
Business Real Talk- Content Marketing & Sales Innovation Without the BS

Are you an established business owner looking to take your growth to the next level? Want to simplify your growth and client acquisition with sustainable strategies that help you scale without being dependent on algorithms and ever-changing marketing tactics? Do you want simple, sustainable, and actionable tips to take you from the best-kept secret to go to in your industry? And the most important question: what do you need to do to make it happen? If any of those questions left you saying “Yep! That’s me!” Then I’m happy to tell you that this podcast was made specifically for you. Each episode of The Business Real Talk Podcast will teach you the straightforward, no-fluff business strategies to level up your offer, profit, and marketing. Nas shares her 18+ years of marketing and business experience to help you create a strategy that massively grows your business. Each episode is a raw, straightforward, and honest look at how to create a long-term, sustainable, and scalable business. You will learn simple, actionable, and sustainable tips you can use to create a business and marketing strategy that will take you to the next level. So if you are an established business owner that is in it for the long haul and needs someone to give it to ‘em straight to get there, then this is your sign to listen & subscribe to the Business Real Talk Podcast for simple, actionable, sustainable, strategies that will take your business to the next level.

  1. HÁ 1 DIA

    Ep 107: Marketing Angles that Blow Your Business Up

    Ever wondered how brands like Nike, Spotify, and Apple went from relatively unknown to household name? What if I told you, they didn’t start out as instant success stories, but they made one drastic change that catapulted their success. It wasn’t changing their products—it was about nailing their marketing angles. These brands have mastered the art of identifying what their audiences truly desire and leveraging it to create irresistible demand. In this episode, I’m breaking down how you can use these Marketing Angles to quickly blow your business up to generate the visibility, leads and sales you want: The five core buying motivations: status, simplicity, belonging, transformation, and certainty How to uncover and test the perfect marketing angle that aligns with your audience Demand Spark: A step-by-step framework to craft messages that spark demand and drive scalability If you’re ready to build a movement-driven brand that doesn’t just sell—but resonates—this episode is for you. - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    21min
  2. 22 DE JAN.

    Ep 106: Podcast Profit Secrets: Turn Listeners into Paying Clients Fast

    Is your Podcast Profitable? Let me show you how to make your Podcast your secret weapon for growing your client base. The problem? Most people approach their podcasts all wrong, focusing on lead generation and listener numbers instead of what really matters: accelerating relationships! What if your podcast could move listeners from curiosity to commitment—faster than ever? In this episode, I’ll show you how to transform your podcast from a top-of-funnel attention-grabber into a middle-of-funnel nurturer that drives real results. We’ll cover: Why traditional podcast strategies fall short and what to do instead The ‘OneTouch Content System’ that aligns your episodes with client acquisition How bingeable content accelerates decision-making by meeting personalized buying triggers It doesn’t matter if you’re just starting or you’ve been podcasting for years—this episode will help you make your podcast a key driver of business growth. Related Episode Ep 105:  Building a Sales System that guarantees ROI  Ep 102: How to Sell So People Love Buying From You   - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    32min
  3. 15 DE JAN.

    Ep 105: Building a Sales Ecosystem that Guarantees ROI

    Building sales funnels is out; creating a cohesive sales ecosystem is in. Funnels often focus on one piece of the puzzle—but your success comes from the bigger picture. What if every part of your business—messaging, positioning, marketing, sales, and delivery—worked together like a well-oiled machine? This episode flips the script on traditional funnel-building and introduces the Easy Yes Method—a proven way to create a sales ecosystem that guarantees ROI while you build. I’ll show you: Why focusing on individual components leads to “blind spot building” How to integrate your systems for synergy, not silos The bird’s eye approach to sustainable, long-term growth If you’re ready to stop spinning your wheels and start seeing real results, this episode is for you. - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    21min
  4. 8 DE JAN.

    Ep 104: Discovering and Attracting High-Intent Buyers for Business Growth

    Are you wasting time trying to convince the wrong people to buy from you? Many businesses struggle not because their offers lack value, but because they’re targeting the wrong audience. And in this episode, I’m sharing how to attract high-intent buyers who are ready to say yes and can significantly impact your revenue without requiring constant convincing. I cover: The symptoms of low-intent versus high-intent clients and why targeting the wealthiest people doesn’t guarantee sales. How to identify and attract gold standard clients whose internal motivations align with your offer. The adjustments you need to make to your messaging, marketing systems, and overall business to meet these buyers where they are. Why understanding the DNA of high-intent buyers is the key to building a sustainable, impactful business. Stop chasing the wrong audience and start connecting with the people who are eager to work with you.    - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    32min
  5. Ep 103: What's The Difference Between A Coach & Consultant (Strategist) and Which Do You Need?

    17/12/2024

    Ep 103: What's The Difference Between A Coach & Consultant (Strategist) and Which Do You Need?

    Not sure whether you need a Business Coach or a Business Strategist to take your business to the next level? The truth is, knowing the difference could save you time, money, and frustration—while accelerating your growth. And in this episode, I’m diving into the critical distinctions between a coach and a strategist, so you know exactly who and when to hire each and how they can support your business effectively. I cover: The key roles of a business coach vs. a business strategist and how they impact your growth differently. How to decide which expert your business needs based on your goals. Why leveraging your unique selling point is essential to standing out in any market. Real-life insights on hiring the right expertise to optimize your results. If you’ve felt like you keep hiring or getting mentorship that isn’t working, this episode will give you the clarity and direction you need.     - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    25min
  6. 10/12/2024

    Ep 102: How to Sell So People Love Buying From You

    Selling made easy. Gone are the days of forcing people to buy. There’s a better way that allows you to sell in a way where people love buying from you. The key isn’t in pushing harder or selling louder—it’s in creating decision momentum that naturally leads your audience to choose you. And in this episode, I’m breaking down how to use the Easy Yes Method to attract high-intent clients and reduce resistance, so your sales feel effortless and fun. I cover: The concept of decision momentum and how it keeps clients engaged from the first interaction to the final yes and why this is the answer to help high-intent buyers buy faster. Why targeting high-intent buyers is the ultimate game-changer for your business and how you can attract these higher paying clients. Why your sales process needs to answer the question of “how is this different” and how your system should be focused on your innovation NOT your offers How micro-compounding decisions is the answer to reducing friction in the sales process and reducing decision fatigue so people buy more confidently It’s time to build a sales process where buying from you feels as good for your clients as it does for you. Tune in! - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    27min
  7. 03/12/2024

    Ep 101: Make December Your Most Profitable Month + Kickstart Your Record-Breaking Year

    Want to make December your most profitable month yet and set the stage for record-breaking growth in Q1 2025? It’s not about cramming in last-minute sales tactics—it’s about building the right foundation to create momentum that carries into the new year. In this episode, I’m sharing the 3P Method—people, process, and profit—that will help you optimize your team, systems, and strategies to drive maximum results. I cover: Ending the Year Strong: How to turn December into a launchpad for your business’s success in 2025. Boosting Q1 Profits by 30%: The overlooked strategy that guarantees sustainable growth. High-Intent Buyers: How to focus on the clients ready to invest and build long-term relationships. Eliminating Inefficiencies: Stop wasting time and resources and start scaling smarter. Don’t just finish the year—finish strong. Tune in to discover actionable steps that will set you apart from the competition and kickstart your most successful year yet! -   Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    22min
  8. 25/11/2024

    Ep 100: Innovative Advantage™: The Answer to Building a Business that Changes the World

    Want to know the secret to making prospects choose you over everyone else? It’s not just about being good at what you do—it’s about being innovative. In this milestone 100th episode of Business Real Talk, we break down exactly how to stand out in your industry and create an undeniable reason for clients to say yes to you by making your competition irrelevant using Innovative Advantage™. I cover: Your Innovative Advantage: How to define it and use it to make competitors irrelevant. Finding Market Gaps: Discover the needs your competitors aren’t meeting and how to own that space. Creating a Unique Methodology: Build a scalable, profitable business with a clear and compelling approach that drives growth.   Ready to create a business that’s not just successful but unstoppable? Tune in and take the first step by exploring the Easy Yes Method and checking out the Netflix Effect mini-series. Don’t forget to book a growth optimization call to start scaling smarter! - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    24min
5
de 5
5 avaliações

Sobre

Are you an established business owner looking to take your growth to the next level? Want to simplify your growth and client acquisition with sustainable strategies that help you scale without being dependent on algorithms and ever-changing marketing tactics? Do you want simple, sustainable, and actionable tips to take you from the best-kept secret to go to in your industry? And the most important question: what do you need to do to make it happen? If any of those questions left you saying “Yep! That’s me!” Then I’m happy to tell you that this podcast was made specifically for you. Each episode of The Business Real Talk Podcast will teach you the straightforward, no-fluff business strategies to level up your offer, profit, and marketing. Nas shares her 18+ years of marketing and business experience to help you create a strategy that massively grows your business. Each episode is a raw, straightforward, and honest look at how to create a long-term, sustainable, and scalable business. You will learn simple, actionable, and sustainable tips you can use to create a business and marketing strategy that will take you to the next level. So if you are an established business owner that is in it for the long haul and needs someone to give it to ‘em straight to get there, then this is your sign to listen & subscribe to the Business Real Talk Podcast for simple, actionable, sustainable, strategies that will take your business to the next level.

Para ouvir episódios explícitos, inicie sessão.

Fique por dentro deste podcast

Inicie sessão ou crie uma conta para seguir podcasts, salvar episódios e receber as atualizações mais recentes.

Selecionar um país ou região

África, Oriente Médio e Índia

Ásia‑Pacífico

Europa

América Latina e Caribe

Estados Unidos e Canadá